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Using New Media To Promote Health & Medical News

Presentation by Sanjay Koyani, Director, Web Communications, FDA http://www.fda.gov

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Using New Media To Promote Health & Medical News

  1. 1. Using New Media To Promote Health & Medical News National Press Club May 7, 2009 Sanjay J. Koyani, Director, FDA Web Communications Office of External Relations | U.S. Food and Drug Administration
  2. 2. Our Philosophy Page  U.S. Food & Drug Administration
  3. 3. Twitter – It All Started with a Tweet CDC:CCHIS:NCHM:DeHM Page  <ul><li>Public feedback on FDA Twitter Recall: </li></ul><ul><ul><li>Invaluable resource! </li></ul></ul><ul><ul><li>I think the frequency is great. Provides near real time info for us out in the field doing compliance surveys on recalls. </li></ul></ul><ul><ul><li>Keep up the good work </li></ul></ul>
  4. 4. Searchable Database U.S. Food & Drug Administration Page  Download All Recalled Peanut Containing Products Peanut Containing Product Recalls [ Excel - 821KB] [ PDF - 755KB] [ XML ] Download Microsoft Excel Viewer Download Acrobat Reader
  5. 5. Widgets U.S. Food & Drug Administration Page 
  6. 6. Widget Placement U.S. Food & Drug Administration Page 
  7. 7. YouTube U.S. Food & Drug Administration Page  FDA YouTube Channel: http://www.youtube.com/user/USFoodandDrugAdmin CDC YouTube Channel: http:// www.youtube.com/CDCstreaminghealth /
  8. 8. Webinar with Bloggers U.S. Food & Drug Administration Page  Peanut Product Recall – Webinar for Bloggers
  9. 9. CDC E-Cards U.S. Food & Drug Administration Page 
  10. 10. m.cdc.gov U.S. Food & Drug Administration Page  Information at your fingertips: CDC and FDA information about peanut butter and peanut-containing product recalls is available via the new mobile CDC Web site: http://m.cdc.gov/ .
  11. 11. SMS U.S. Food & Drug Administration Page  To facilitate the use of mobile text messaging networks managed by partner organizations, a text (SMS) message was drafted as recommended content for partners to send through local text messaging networks: US GOV/HHS Health Alert: Get peanut butter recall info at FDA: http:// www.fda.gov /salmonella or CDC: 800-232-4636. More: http://m.cdc.gov
  12. 12. All FDA, CDC, and HHS Activities U.S. Food & Drug Administration Page  www.fda.gov/socialmedia
  13. 13. Feedback in the News U.S. Food & Drug Administration Page 
  14. 14. Feedback from the Public U.S. Food & Drug Administration Page  <ul><li>Thank you very much for all your efforts during this salmonella scare.  Not nearly enough people take the time to tell Government agencies that what they are doing is appreciated. Thanks!!! </li></ul><ul><li>I want to congratulate the FDA on it's great website!  I don't normally visit it but I did because of the recall of peanut products. I never realized what a wealth of information is here!  FABULOUS!  Our tax dollars are well spent here! I will be returning regularly to make use of all of the information the FDA makes available. Thank you! </li></ul><ul><li>I have not had any problems with the web site. Just the contary. I am absolutely amazed at the ease of movement around and through various pages and hyperlinks. Brilliant. </li></ul>
  15. 15. Lessons Learned U.S. Food & Drug Administration Page  <ul><li>&quot;The future has arrived, it's just not evenly distributed yet.&quot; - William Gibson, Author </li></ul><ul><li>Start Somewhere: Evolution vs. Revolution </li></ul><ul><li>Start Just Listening </li></ul><ul><li>Start Low-Risk: Risk Continuum </li></ul><ul><li>Don’t Recreate the Wheel </li></ul><ul><li>Listen to The Wisdom of Crowds </li></ul><ul><li>Learn from Your Mistakes </li></ul>
  16. 16. Questions Page  SANJAY J. KOYANI Director, FDA Web Communications U.S. Food and Drug Administration [email_address] U.S. Food & Drug Administration

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