3. CUSTOM URL EXAMPLES
• YouTube - http://youtu.be/xoGQ5iv1hjU
• New York Times - http://nyti.ms/gwi7wH
• CSPAN - http://cs.pn/giXAam
4. STEPS TO CREATING
• Get a Bit.ly Pro Account - It’s FREE
• Choose and secure custom short domain
• Get Top-Level Domain List
• Get Creative
• Buy Your Domain Name
• Add custom domain, mapping domain to your account
5. TOP LEVEL DOMAINS
• Get a list of your TLD options
• Generic
• Countries
• Brainstorm Options - My choices were:
• leeaa.se - Sweden
• sm.ug - Uganda
• leeaase.me - Generic/International
19. WHAT’S THE BENEFIT?
• Analytics on clicks to your domain from short links
• Users can click with confidence
• Brand impressions even when users don’t click your short link