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Twitter 310: Custom URL Shortener Case Study

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TWITTER 310: CUSTOM URL
SHORTENING CASE STUDY
     Social Media University, Global
          Lee Aase, Chancellor
        ...

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PREREQUISITES:
Social Media 110: 7 Ways to Shrink URLs
  Twitter 210: Vanity URL Shortening

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CUSTOM URL EXAMPLES


• YouTube   - http://youtu.be/xoGQ5iv1hjU

• New York Times   - http://nyti.ms/gwi7wH

• CSPAN   - h...

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Twitter 310: Custom URL Shortener Case Study

A step-by-step case study on how to create a customized link shortener using Bit.ly Pro

A step-by-step case study on how to create a customized link shortener using Bit.ly Pro

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Twitter 310: Custom URL Shortener Case Study

  1. 1. TWITTER 310: CUSTOM URL SHORTENING CASE STUDY Social Media University, Global Lee Aase, Chancellor January 4, 2011
  2. 2. PREREQUISITES: Social Media 110: 7 Ways to Shrink URLs Twitter 210: Vanity URL Shortening
  3. 3. CUSTOM URL EXAMPLES • YouTube - http://youtu.be/xoGQ5iv1hjU • New York Times - http://nyti.ms/gwi7wH • CSPAN - http://cs.pn/giXAam
  4. 4. STEPS TO CREATING • Get a Bit.ly Pro Account - It’s FREE • Choose and secure custom short domain • Get Top-Level Domain List • Get Creative • Buy Your Domain Name • Add custom domain, mapping domain to your account
  5. 5. TOP LEVEL DOMAINS • Get a list of your TLD options • Generic • Countries • Brainstorm Options - My choices were: • leeaa.se - Sweden • sm.ug - Uganda • leeaase.me - Generic/International
  6. 6. THE SWEDEN OPTION For me, it was nice, short...and expensive
  7. 7. UGANDA SM.UG would have been perfect, but...
  8. 8. LEEAASE.ME The Economical Option - Reserved leeaase.com too
  9. 9. ON BIT.LY Indicate your Custom Short Domain
  10. 10. MY FIRST CUSTOM URL http://leeaase.me/xmasletter2010
  11. 11. WHAT’S THE BENEFIT? • Analytics on clicks to your domain from short links • Users can click with confidence • Brand impressions even when users don’t click your short link
  12. 12. FOR FURTHER STUDY SMUG Twitter Curriculum

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