1.
TWITTER 310: CUSTOM URLSHORTENING CASE STUDY Social Media University, Global Lee Aase, Chancellor January 4, 2011

2.
PREREQUISITES:Social Media 110: 7 Ways to Shrink URLs Twitter 210: Vanity URL Shortening

3.
CUSTOM URL EXAMPLES• YouTube - http://youtu.be/xoGQ5iv1hjU• New York Times - http://nyti.ms/gwi7wH• CSPAN - http://cs.pn/giXAam

4.
STEPS TO CREATING• Get a Bit.ly Pro Account - It’s FREE• Choose and secure custom short domain • Get Top-Level Domain List • Get Creative• Buy Your Domain Name• Add custom domain, mapping domain to your account

5.
TOP LEVEL DOMAINS• Get a list of your TLD options • Generic • Countries• Brainstorm Options - My choices were: • leeaa.se - Sweden • sm.ug - Uganda • leeaase.me - Generic/International

6.
THE SWEDEN OPTION For me, it was nice, short...and expensive

7.
UGANDASM.UG would have been perfect, but...

8.
LEEAASE.METhe Economical Option - Reserved leeaase.com too

9.
ON BIT.LYIndicate your Custom Short Domain

10.
MY FIRST CUSTOM URL http://leeaase.me/xmasletter2010

11.
WHAT’S THE BENEFIT?• Analytics on clicks to your domain from short links• Users can click with confidence• Brand impressions even when users don’t click your short link

12.
FOR FURTHER STUDY SMUG Twitter Curriculum