Social Media ROI

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Social Media Residency slides on ROI

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Social Media ROI

  1. 1. You CAN show ROI for Social Media
  2. 2. #17: Social media are free inany ordinary sense of the word(or at least ridiculouslyinexpensive)
  3. 3. Total Cost for Mayo Clinic Facebook,YouTube and Twitter $0.00
  4. 4. In the EuropeanUnion, based oncurrent exchangerates:€0,00
  5. 5. #18: As I approaches zero,ROI approaches infinity
  6. 6. ROI and the MRI• Levels of medical knowledge • MRI • Biopsy • Autopsy• Quantifying comprehensive impact is impossible • Incomplete data • Confounding factors• ROI biopsies give us important anecdotal evidence
  7. 7. ROI Biopsy #1: Myelofibrosis
  8. 8. Unique Myelofibrosis Patients
  9. 9. ROI Biopsy #2: UT Split Tear QuickTime™ and a MPEG-4 Video decompressor are needed to see this picture.
  10. 10. Jayson Werth’s Experience
  11. 11. Nov 12, 2009USA Today 3031031-7
  12. 12. Last Friday 3031031-9
  13. 13. Less than 24 hours after my initial appointment, I not only had a new diagnosis - a UT split tear - but had surgery to correct the problem. As I write this, myright arm is in a festive green, but otherwise annoyingcast. The short-term hassle, however, should be more than worth the long-term gain - the potential for a future without chronic wrist pain. A future, that without Twitter and those in the medical communitywilling to experiment with new communications tools, might not exist for me. 3031031-10
  14. 14. ROI Biopsy #3: Recruitment Video
  15. 15. ROI Calculation• Time allotted for recruitment calls: 30 min• Time to create video: 60 min• Time saved per call: 10 min• Calls made April-Nov 2011: 90• Total time saved: 900 minutes (and rising)• ROI: > 1,400%
  16. 16. Takeaways• Reduce the “I”• Don’t reinvent the MRI• Don’t hold social media to a higher ROI standard than what you’re already doing• Biopsies aren’t a complete picture, but they do convey real knowledge• When planning social media strategies, try to get baseline data first to better quantify impact• Join us in documenting and publishing the concrete benefits

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