Video content marketing ideas
In this file, we share with you all information that related to video
content marketing ideas such as video marketing tips, video marketing
tools, video marketing sites.
If you need top free materials below, please visit:
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Coming up with new content ideas can be a challenge, especially for
those new to content marketing.
marketing has become one of the most popular content tactics for B2B
companies, creating enough content to keep those strategies humming is
still an uphill battle for many. You hear it all the time: “We plan to
create more content, we just need to come up with some new ideas.”
The fact is, great content ideas are all around you if you take the time to
notice them. For video in particular, different styles can often inspire a
treasure trove of untapped coverage areas to take advantage of.
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If you find yourself stuck in a content rut, here are 10 simple content
ideas for video marketing that any business can benefit from.
#1. Feature demos. You’ve just released a new product or added a cool
new feature. You’ve written the press releases, updated your site, wrote
a blog post and shared it via a variety of channels. Now what? Well,
why not put together a simple video presentation that demonstrates how
your new feature works? If you’ve unveiled a whole new product,
chances are you’ll be able to create videos for each new feature, leaving
you with a host of new topics to add to your content calendar.
Demos like these can be shared with current customers and prospects
during the sales cycle, or posted to YouTube to attract new audiences.
(For example, our initial SlideShark demo is still our most popular video
#2. Tips and how-tos. While feature demos are meant to be instructional,
you can also extend that idea to more general topics that aren’t so
“product-centric.” If you have a tip or idea that you think will help your
audience perform better, than share it in a video.
You can even repurpose existing blog posts to create new video assets
on the same topic. Remember, just because you’ve done something
once, doesn’t mean you can’t do it again. Creating video how-tos will
extend your knowledge and reach beyond your blog to folks who prefer
to learn in different ways.
#3. Customer testimonials. Chances are, you’re already using and
repurposing testimonials as part of your overall marketing strategy. But
have you thought about using video to recreate them as well? You can
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interview satisfied customers to share their success stories, or even
simply compile your best customer quotes to be used in a short
presentation (here is an example). This can help add an even more
personal touch to testimonial content that you show to potential clients.
#4. Value props. Product demos showcase your features and what they
look like, but what about your value statement? You can create videos
that introduce people to your company or products as well, focusing on
the benefits they offer more than the nuts and bolts of how they work.
This content can be posted to your company website or used in email
marketing campaigns for demand generation. You can even tailor them
toward specific markets and verticals to reach more segmented
audiences. For instance, here’s a Brainshark presentation we put together
specifically for organizations in the healthcare industry.
#5. Webinar invites. Video is also a great way to promote registration
for upcoming webinars and other events. You can even use the event
speakers to add a personal touch to the invite, and include it in other
promotional content and emails. For more details, here are some great
tips for using online video to create an effective event invitation.
#6. Expert Q&As. Not all of your content needs to come from you. Try
tracking down other experts or influencers in your field and see if they’d
be willing to sit down for a short Q&A video on a specific topic. Not
only will this give you at least one new content asset, but it will help you
build relationships with other thought leaders. Heck, they’ll probably
even help promote it for you!
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(For example, here are some simple “talking head” videos featuring
yours truly. For each video, I take a few minutes to answer one question,
resulting in three unique videos from one session.)
#7. Man on the street interviews. If you can’t lock down an expert to talk
to, you can always take your camera and head out to talk to the masses,
just like a broadcast journalist. Unlike most news stories, however, these
videos tend to be lighter and more spontaneous. Our team recently
staked out an Apple store in Boston to ask people about the different
ways they use their iPads, and the results were highly entertaining.
This is also an effective tactic to use when attending industry events,
where you can approach attendees or even expert presenters for short
video insights on relevant topics.
#8. Video infographics. You already know that graphical infographics
are valuable content marketing assets. They get shared like crazy, and
people love them. But why stop there? You can take all that data and
imagery and repurpose it into a cool video infographic as well. Once
again, this content can be used in both inbound and direct marketing
strategies to help extend the reach of your message.
#9. Whiteboards. You’ve no doubt scene these before, and they are a
great tool for visual storytelling. There’s more than one way to create a
cool whiteboard marketing video, but the simplest ones only require a
dry-erase marker and a camera. When done well, content like this can be
very popular (this one from The RSA has over 9 million views, for
example). For more details on creating whiteboard marketing videos,
check out this post.
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#10. Holiday greetings. I know, I know – the holiday season just ended.
But hey, it’s never too late to start thinking about next year, right? A
holiday greeting is a great way for companies to make stronger
connections with existing customers, and video is an excellent tool for
creating content that truly makes a difference. It’s also incredibly easy to
do. Here are some easy steps to putting together a holiday video greeting
that will stand out from the masses.
As you can see, there’s no shortage of video marketing content ideas to
choose from, but this is hardly a complete list. Do you have any other
ideas for creating cool, unique video content? Sound off in the
comments and let us know!
II. Video marketing tips
#1: Take advantage of video’s
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
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where you can display your website address and it’s a great way to get
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
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Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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