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What can we learn from consumer social networks
to improve engagement with learning communities?
Carl Hodler – Content Str...
What we can learn from the consumer space?
Photo: Harry Thomas Photography
80 Percent of Social Business Efforts Will Not
Achieve Intended Benefits Through 2015
Gartner 2013
Social media went mainstream in 2011

Photo: http://www.italktelly.com
Social networks have driven up daily internet use
73% of UK population access web every day
Almost half of UK adults use s...
94 percent increase in the amount of daily shared content in 2013. 

(Source: Facebook)

niallkennedy
Social activity on mobile has tripled in 2013

Data: Flurry
Photo: TaylorHerring
Social is perfect content for mobile

tyle_r

Photo: tyle_r
65% of users of social network use the platforms to
learn about a brand products or service every month

Data: The Social ...
Over 111 Million ‘how to’ videos on YouTube GB

Data: YouTube
Photo: YoutTube
What are audiences benchmarking?

•
•
•
•

Purpose
Relevance
User experience
Emotional
engagement
• Multi channel
• Commun...
Netflix spent 18 months developing their new interface through design
iteration and testing
Photo: NetFlix
A big budget doesn’t guarantee a great user experience
Is it possible to apply good practice from consumer digital space to 

online learning communities at work?
Get a deep understanding of your audience.
Communicate purpose at every opportunity
Innovate experience around familiar conventions
Spotting engagement trends
“Testing - it always feels too early or too late”
e
vat o it
oti d
M to
me

Take your communications to your users
t
for fu
is
ww

w. l e a r n e r l

ure
om

F

ab

.c

Inspiration from future trends
1. Understand your audience
2. Communicate a simple purpose
3. Innovate around familiar conventions
4. Test/listen continu...
Consumer focused digital engagement books
@learnerlab
Regular learning engagement updates
For help with engaging your
learning audiences …

carl@learnerlab.com
www.learnerlab.com
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What can we learn from consumer social networks to improve engagement with learning communities?

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Carl Hodler, Content Strategist at LearnerLab presented this slide-deck at Learning Technologies Conference 2014 (London Olympia). The talk explored what corporate learning communities can learn from consumer social networks to motivate engagement.

Published in: Education, Business, Technology
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What can we learn from consumer social networks to improve engagement with learning communities?

  1. 1. What can we learn from consumer social networks to improve engagement with learning communities? Carl Hodler – Content Strategist Learning Technologies 2014 London Olympia
  2. 2. What we can learn from the consumer space? Photo: Harry Thomas Photography
  3. 3. 80 Percent of Social Business Efforts Will Not Achieve Intended Benefits Through 2015 Gartner 2013
  4. 4. Social media went mainstream in 2011 Photo: http://www.italktelly.com
  5. 5. Social networks have driven up daily internet use 73% of UK population access web every day Almost half of UK adults use social networks Data: ONS Flurry
  6. 6. 94 percent increase in the amount of daily shared content in 2013. 
 (Source: Facebook) niallkennedy
  7. 7. Social activity on mobile has tripled in 2013 Data: Flurry Photo: TaylorHerring
  8. 8. Social is perfect content for mobile tyle_r Photo: tyle_r
  9. 9. 65% of users of social network use the platforms to learn about a brand products or service every month Data: The Social Media Report Photo: RedBull Facebook
  10. 10. Over 111 Million ‘how to’ videos on YouTube GB Data: YouTube Photo: YoutTube
  11. 11. What are audiences benchmarking? • • • • Purpose Relevance User experience Emotional engagement • Multi channel • Communication Photo: Troublemakers inc
  12. 12. Netflix spent 18 months developing their new interface through design iteration and testing Photo: NetFlix
  13. 13. A big budget doesn’t guarantee a great user experience
  14. 14. Is it possible to apply good practice from consumer digital space to 
 online learning communities at work?
  15. 15. Get a deep understanding of your audience.
  16. 16. Communicate purpose at every opportunity
  17. 17. Innovate experience around familiar conventions
  18. 18. Spotting engagement trends
  19. 19. “Testing - it always feels too early or too late”
  20. 20. e vat o it oti d M to me Take your communications to your users
  21. 21. t for fu is ww w. l e a r n e r l ure om F ab .c Inspiration from future trends
  22. 22. 1. Understand your audience 2. Communicate a simple purpose 3. Innovate around familiar conventions 4. Test/listen continuously – act on results 5. Connect with your audience wherever they are 6. Spot engagement trends 7. Use emerging trends for inspiration
  23. 23. Consumer focused digital engagement books
  24. 24. @learnerlab Regular learning engagement updates
  25. 25. For help with engaging your learning audiences …
 carl@learnerlab.com www.learnerlab.com

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