Southampton elearning 2012

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Caroline Moore presentation at Southampton University E-Learning Symposium 2012

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  • Pedagogy, Technology, Business model: future of coursebook depends on getting these three right.
  • Sales grew 53% in 2010, 27% growth expected 2011 Your students are already on mobile devices 5B mobile subscribers in 2010 2B global Internet connections See mobiThinking On Device Research Dec 2010 Skype 590m users then Facebook hotmail Ipad and other tablets do all this on a larger canvas, which makes various other things possible.
  • Southampton elearning 2012

    1. 1. Apps for mobile  learning: from theory to real world  application Caroline Moore 27 January 2012 Southampton University E-Learning Symposium 2012
    2. 2. Overview <ul><li>Review of 100 language learning apps with Paul Sweeney </li></ul><ul><li>Doki case study </li></ul><ul><li>Word Carrot case study </li></ul>
    3. 3. Handheld learning: Smartphones and their “super powers” <ul><li>Location </li></ul><ul><li>Purchase channel </li></ul><ul><li>Touch screen </li></ul><ul><li>Motion sensors </li></ul><ul><li>Notifications </li></ul><ul><li>Multimedia </li></ul><ul><li>Connect </li></ul>
    4. 4. App feature checklist <ul><li>Personalisation </li></ul><ul><li>Visible progress </li></ul><ul><li>Relevant language </li></ul><ul><li>Covers more than one skill </li></ul>Red River Press
    5. 5. Too much translation & text Not enough sound Books dumped into small device format Instructions ‘ Traditional’ interactivity: multiple choice etc Poor navigation Bugs / neglected apps Limited free > expensive paid for Too many flashcards
    6. 6. Pricing Source: Frédéric Descamps in TechCrunch http://bit.ly/v332SI
    7. 7. Busuu & Mind Snacks
    8. 8. Doki English/French/Spanish/German <ul><li>Extensive listening practice </li></ul><ul><li>Integration of vocab and </li></ul><ul><li>language in context </li></ul><ul><li>A lot of cultural content </li></ul><ul><li>Engaging, fun, multisensory </li></ul><ul><li>Iconic user interface </li></ul><ul><li>Not a course </li></ul><ul><li>Grammar not taught </li></ul><ul><li>No reading and writing practice </li></ul><ul><li>Ambitious </li></ul>
    9. 9. Doki app challenge <ul><li>Technical </li></ul><ul><li>Marketing </li></ul><ul><li>Financial </li></ul><ul><li>Pedagogical </li></ul>
    10. 10. Critical Success Factors <ul><li>Is your reversion-able product good enough? </li></ul><ul><li>Have you got all the assets? </li></ul><ul><li>Get the right team </li></ul><ul><li>Right business models </li></ul><ul><li>Right marketing approach </li></ul>
    11. 11. The creation of a language learning app: Word Carrot - concept to app store © Copyright 2011, LearnAhead
    12. 12. Overview <ul><li>why now? </li></ul><ul><li>principles </li></ul><ul><li>design </li></ul><ul><li>usability </li></ul><ul><li>programming </li></ul><ul><li>marketing </li></ul>© Copyright 2011, LearnAhead
    13. 13. Why now? <ul><li>technology </li></ul><ul><li>the team </li></ul><ul><li>cost </li></ul><ul><li>aim </li></ul>© Copyright 2011, LearnAhead
    14. 14. Principles <ul><li>provide useful, short, fun, interactive experience </li></ul><ul><li>for age 7+, appeal to teenagers and young adults </li></ul><ul><li>maintain game aspect </li></ul><ul><li>keep to restricted scope of game </li></ul>© Copyright 2011, LearnAhead
    15. 15. Design / Functionality <ul><li>invest time in the description of the interactivity </li></ul><ul><li>simplicity –> complexity –> simplicity </li></ul><ul><li>pedagogy: content, tasks, contexts, acquisition/learning </li></ul><ul><li>game features: score, lives, penalties, against the clock </li></ul>© Copyright 2011, LearnAhead
    16. 16. Usability © Copyright 2011, LearnAhead
    17. 17. Usability © Copyright 2011, LearnAhead
    18. 18. Lessons learned <ul><li>Creating an App is harder than a website: </li></ul><ul><li>Different platforms, different OS, different screen resolutions </li></ul><ul><li>Updates and bug fixes </li></ul><ul><li>Apple's rules and processes: user testing, submission process, listing, and discoverability on the App Store </li></ul><ul><li>Finding a good and affordable developer </li></ul><ul><li>But we have really enjoyed making this App! </li></ul>© Copyright 2011, LearnAhead
    19. 19. Questions? <ul><li>www.wordcarrot.com </li></ul><ul><li>Twitter: @learnahead & </li></ul><ul><li>@constellata </li></ul><ul><li>[email_address] & </li></ul><ul><li>www.constellata.com </li></ul>© Copyright 2011, LearnAhead

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