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How Twitter Can Help Your Business


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An introduction to Twitter as a marketing tool for small to medium size businesses by social media strategist Claire Stokoe (

Published in: Business, Technology

How Twitter Can Help Your Business

  1. 1. How Twitter can help your business
  2. 2. <ul><li>Twitter is a free social networking and </li></ul><ul><li>micro-blogging service </li></ul> It allows its users to send and read other users' updates (or tweets )
  3. 3. <ul><li>Each Tweet is a text based post of up to </li></ul><ul><li>140 characters </li></ul>Users can send Tweets from anywhere via SMS & from their desktops
  4. 4. <ul><li>Twitter has 200,000 Active Users per week </li></ul><ul><li>globally </li></ul>3 million Twitter messages (Tweets) are sent every day
  5. 5. What do Twitter Profiles look like?
  6. 7. and this
  7. 9. Here is how it works
  8. 10. You need an Image your company logo is good
  9. 11. You post Interesting Updates (Tweets) Make them personal and engaging
  10. 12. You follow people And their friends Will most likely follow you too
  11. 13. You are followed In return by people who like your Tweets Connect with people and They connect with you
  12. 14. So who Twitters?
  13. 15. Stephan Fry and Barack Obama
  14. 16. ‘ Dell’ and ‘British Airways’ also do it
  15. 17. Potential customers
  16. 18. to existing customers
  17. 19. and from Journalists searching for the next big story
  18. 20. to influential bloggers posting their views and opinions
  19. 21. How you can use Twitter for your business?
  20. 22. Spread ideas Resolve customer issues Monitor who Is talking about you Manage internal / external communication Humanise your business Be a thought leader Engage with your customers Run opinion polls In the time it takes to make A cup of tea. You can use Twitter to Do all of these things Offer advice Promote Products & events Find answers Improve ROI by improved communication Easy to track conversations
  21. 23. How Twitter can improve your business?
  22. 24. Web presence Authority Brand Awareness Reach Business Transparency Public image Product awareness Customer service Knowledge Market research Trust Twitter improves your business by improving its ability to have a more developed…
  23. 25. So how about some examples eh?
  24. 26. Companies Doing it WELL  and how They are interacting with users Offering advice and benefits Posting regularly
  25. 27. Companies Doing it BADLY  and how Not interacting Opening promoting business Posting intermittently Broadcasting information
  26. 28. So what next?
  27. 29. https:// /signup