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Video analysis

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Music Video analysis

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Video analysis

  1. 1. VIDEO ANALYSIS: CALIFORNIA GIRL- KATY PERRY SNOOP DOG
  2. 2. GENDER INEQUALITY THIS IMAGE IS ONE OF THE FIRST CLIPS SHOWN IN THE MUSIC VIDEO , INSTANTLY THIS IMAGE CONNOTES TO US THAT MALES ARE DOMINATE AND THEY ARE IN CONTROL, THIS IS SHOWN AS SNOOP DOGG OPENS HIS ARM OUT WIDE AND HE IS SITTING ON A THRONE CHAIR , THIS GIVES THE IDEA THAT HE IS WELCOMING THE AUDIENCE INTO THE WORLD OWNED BY HIM AFTER THIS IMAGE WE LATER SEE HIM PICK UP A DOLL LIKE VERSION OF KATY PERRY AND PLACES HER ON THE BOARD REFLECTING THAT HER FATE LIES IN HIS HANDS.
  3. 3. SURREALISM THIS MUSIC VIDEO CREATES THE IDEA OF A CANDY/ FAIRY TALE VERSION OF CALIFORNIA AS IT CONNOTES THE IDEA THAT YOUR DREAMS CAN COME TO LIFE ALTHOUGH THERE ARE MANY OBSTACLES THAT MAY GET IN THE WAY IF YOUR, STRONG ENOUGH YOU CAN MAKE IT TO THE TOP. THIS IS SHOWN AS KATY PERRY GOES THROUGH THE OBSTACLES SET OUT ON THIS BOARD GAME AND REACHES THE TOP WHICH IS HER LAYING ON THE CLOUDS THERE HAS BEEN A LOT OF EDITING DONE THROUGHOUT THIS MUSIC VIDEO TO MAKE IT CERTAIN ELEMENTS SEEM REALSTIC (THE MOVING CANDY, THE FOREST AND ALL THE OTHER AMINATIONS)
  4. 4. “THE MALE GAZE” IN THIS MEDIUM SHOT, KATY PERRY IS SEEN THROUGH THE MALE GAZE THIS IS THE REPRESENTATION OF WOMEN IN A SEXUAL FANTASY WAY FROM A MALES PERSPECTIVE THIS PARTICULAR IMAGE DEMONSTRATES VOYEURISM; THIS IS AN IDEA PUT FORWARD BY MULVEY WHICH SUGGESTS THAT WOMEN ARE SEEN AS WHORES , THIS IS QUITE EVIDENT IN THIS CASE AS KATY PERRY IS WINKING AT THE CAMERA WITH ONE EYE AND SHE IS FULLY NUDE COVERING HERSELF IN THE CLOUDS WITH A FULL FACE OF MAKE UP AND A BUNNY EARS HEAD BAND WHICH IS FREQUENTLY USED IN FILMS TO SHOW FANCY DRESS OR SEDUCTION.
  5. 5. INTERTEXTUALITY ANDREW GOODWIN HAD COME UP WITH THE A THEORY WHICH HE HAD CREATED AFTER ANALYSING A MUSIC VIDEO HE HAD COME UP WITH SIX CODES AND CONVENTIONS WHICH HE BELIEVED TOOK PLACE DURING A MUSIC VIDEO ONE OF THEM BEING INTERTEXTUAL REFERENCES TO FILMS OR OTHER TELEVISION PROGRAMS . IN THIS MUSIC VIDEO WE CAN SEE THAT THERE IS A STRONG REFERENCE TO CHARLIE AND THE CHOCOLATE FACTORY AND ALLICE AND THE WONDERLAND
  6. 6. SEXUAL REFERENCES THROUGHOUT THIS MUSIC VIDEO IT IS VERY EVIDENT THAT THERE IS CONSTANT SEXUAL REFERENCES . THIS IS SEEN THROUGH A RANGE OF DIFFERENT SHOTS. THE FIRST SHOT OF THIS MUSIC VIDEO SHOWS A PICTURE OF A BOARD GAME CALLED CANDYFORNIA WHERE SNOOP DOGG IS REFERRED D TO US “SUGAR DADDY, THIS SHOT CAN BE CONNOTED AS SNOOP DOGG BEING A PIMP AND THE GIRLS ARE HIS WORKERS AS THEY STAND AROUND HIM DANCING IN MINIMAL CLOTHES WHILE HE IS IN THE MIDDLE WITH HIS CANE AND HAT(WHICH IS FREQUENTLY USED IN MOVIES AS PROPS TO A CHARACTER WHO WOULD PLAY A PIMP ROLL).

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