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Making Mad Men more Agile | Agile on the beach | Sept 2015

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The Mad Men era in advertising agencies is truly on the way out and collaborative agency models are spreading faster than the traditional top down approach. Agile principles can be used to great effect in advertising agencies and not only for digital projects but also to increase productivity and foster collaboration, creativity and innovation.
In our interactive session we will explore how we can create successful creative environments by adopting agile principles in an advertising context.

Published in: Leadership & Management
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Making Mad Men more Agile | Agile on the beach | Sept 2015

  1. 1. MAKING MAD MEN MORE AGILE AGILE ON THE BEACH, SEPT 2015
  2. 2. WHO ARE WE?
  3. 3. WHEN WE STARTED - FIRST IMPRESSIONS
  4. 4. WHAT DID OUR WORLD LOOK LIKE?
  5. 5. ARROGANT
  6. 6. NOISEY
  7. 7. FEAR OF LOSS
  8. 8. WHERE WE STARTED
  9. 9. EXPECTATION OF PEOPLE STAYING LATE
  10. 10. WORKING IN SILOS
  11. 11. TEAMS KNOWING EACH OTHER (CAKE)
  12. 12. WHAT DOES IT LOOK LIKE NOW?
  13. 13. AFFILIATION
  14. 14. AUTHORITY
  15. 15. ACKNOWLEDGEMENT
  16. 16. LET’S EXPLORE THE FUTURE
  17. 17. Q: IF YOU HAD YOUR OWN COMPANY WHAT WOULD IT LOOK LIKE?
  18. 18. BREAK INTO GROUPS NOMINATE A SPEAKER BRAINSTORM REPORT BACK
  19. 19. BRAINSTORM
  20. 20. SHARE YOUR NEW CULTURE
  21. 21. OBSERVATIONS 1 THING YOU CAN DO ON MONDAY GROUP CULTURAL IDEALS
  22. 22. OBSERVATIONS 1 THING YOU CAN DO ON MONDAY
  23. 23. 1. Fair Pay 2. Help others 3. Start ‘Just say no’ 4. Fearless Feedback 5. Give feedback to my employees 6. Start Friday cocktails/pints 7. Go home on time! 8. Leaders not managers 9. Promote learning 10. Shareholder Schemes 11. Find out what training budget is available for my direct reports 12. Think of social event ideas 13. Think of non-monetary rewards 14. Create a wall of awesomeness – and celebrate what is amazing, cool and creative! 15. Excel WHAT YOU CAN DO ON MONDAY
  24. 24. “Leave the place better than you found it” – Page and Ralfe
  25. 25. JOANNE RALFE Director - Espoleta Productions joanne@espoletaproductions.com @joralfe LEANNE PAGE Senior Project Manager and Speaker leanne.page@gmail.com @inspiredagile CONTACT

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