Media Studies Critical Evaluation

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Media Studies Critical Evaluation

  1. 1. MEDIA STUDIES CRITICAL EVALUATION Leanne Houghton
  2. 2. In what ways does your media product use, develop or challenge forms and conventions of real media products? <ul><li>I found that the conventions of most Indie/Rock magazines tended to have more focus on bands, as opposed to the individual artist. In have thus conformed to the conventions in doing a band. The rock scene also generally seems to be somewhat male orientated, so I have further fitted conventions on my front cover by including a male band as the main focus. But I have then also included female artists as a sub-headline, as there seems to be generally less of a focus on female artists, but are most certainly still included. As with all music magazine genre’s, style, and the look related to the specific genre is portrayed. Therefore I have fitted in with this theme by using a band which has a “rock star look” to them, and their dress relates to the genre. On my front cover I have also fitted the convention of having the masthead in the top left hand corner, and included lots of overlapping (of texts, images etc). I have also challenged the conventions giving my main cover story more of a journalistic feel by adding who the article is by. </li></ul>
  3. 3. How does your media product represent a particular social group? <ul><li>My music magazine genre is Indie/Rock hence it represents the social group of teenagers who would listen to and or show an interest in rock or indie music. Therefore the band on my front cover and that feature on my double page spread are around the same age as the main target audience making my magazine appeal to their nature. Some of the members of the band are pulling hand gestures one of which that could be seen as obscene. This shows the stereotypical rebellious nature of a rock star. The language inside my magazine on the double page spread is very colloquial and chatting in a question and answer form making it more likely to be read by this particular social group as it does not seem too much of a strenuous read as it has been broken down. </li></ul>
  4. 4. What kind of media institution might distribute your media product and why? <ul><li>I think that the main distributers of my music magazine would be, newsagents, music stores, internet and maybe local music events and gigs. When collecting examples of music magazines for my research, I found the easiest place to look was my local newsagents. Also newsagents are more or less accessible to most people as not everyone has access to the internet or can afford to go to music events or gigs. I could also think of new ways and places to distribute my music magazine for example supermarkets and stalls in and around a town centre. As my product is pretty low cost more people will be willing to buy it. </li></ul>
  5. 5. Who would be the audience for your media product? <ul><li>I decided to make my target audience between the age of 15-20. Also when analysing my questionnaires I found that the most popular music genres where R&B/soul, Indie and Rock and felt that Indie/rock would be a better combination. By combining these genres I have widened my audience as it could also appeal to people outside my target age range who have an interest in this particular genre of music. I have also photographed and created a band somewhere in between this age range and produced a question and answer interview using language in which this age range could relate to. </li></ul>
  6. 6. How did you attract/address your audience? <ul><li>I think that the main attraction of my magazine is the picture of my band. It is the largest feature of my band and they are looking particularly like ‘Rock Stars’. I have used the colour scheme of black and purple, the most popular of the schemes when collecting my questionnaire results. The purple background of the masthead is a big contrast to the grey of the main background making the name of the magazine stand out. I have limited the amount of writing on the front and only used sub-headings to advertise some of the stories inside. Also by adding the plug of the free CD but not specifying what the CD is of adds a temptation for the audience to find out. </li></ul>
  7. 7. What have you learnt about the technologies from the process of constructing this product? <ul><li>During the process of constructing my media magazine I have been able to develop my knowledge of some of the media technologies I have already used including, uploading photos onto a computer and using a digital camera. Never having used Photoshop before completing my preliminary task, I have learned how to edit and enhance photos to make them more specific to my genre and also how to make new photo creations. I have become more familiar with the different aspects of creating power point presentations having done this. </li></ul>
  8. 8. Looking back at your preliminary task, what do you feel you have learned in the progression from it to a full product? <ul><li>When looking at the huge difference between my preliminary task and my finished product i can see that I have learned many of the conventions of a music magazine. I have developed an understanding of what photos, bands and articles would feature in a Rock/Indie magazine. Also I now know what type of headlines are more likely to entice somebody to read my magazine having changed my main headline from ‘The Chrono Lads Take America By Storm’ to ‘The Chrono Lads Spill All’ suggesting there is gossip inside. I have also learned that by accomplishing a lot more research I have insured that it was easier to know what my audience are looking for within my product and therefore easier to construct a better product. </li></ul>

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