Glam Media<br />Top 100 Media Properties (Total UUs)<br />Media<br />Total UUs (000’s)<br />Largest Online Destination in ...
Glam Media<br />Top 100 Media Properties (Total UUs)<br />Media<br />Total UUs (000’s)<br />Largest Online Destination Wor...
Glam Media UK<br />Launched Jun 2008<br />198 Publishers<br />26.4 MM uniques per month<br />#1 in Lifestyle<br />#1 in St...
Bringing Brands Online<br />Since 2008<br />comScore: Nov. 2010<br />
Vertical Media Solves<br />Fragmented Web<br />
Why Vertical Media Works<br />Yesterday:<br />One Destination<br />Portals built email, search,  content and applications ...
Vertical Context Aggregates Vertical Audiences, at Scale<br />Glam Verticals<br />HEALTH &<br />WELLNESS<br />LUXURY<br />...
Glam is #1 for females<br /> Age 18-49 (73%)<br /> Sophisticated, stylish, influential   <br />  viewers<br /> Premium wom...
Vertical Context Aggregates Vertical Audiences, at Scale<br />Brash Verticals<br />SPORTS<br />(US Based)<br />TECH<br />E...
Brash is #1 for men’s lifestyle<br /> Age 18-49 (73%)<br /> Stylish, influential viewers<br /> Premium men’s lifestyle exp...
Glam.co.uk: Leveraging Authentic Voices<br />Our Owned and Operated Site <br />Destination site for over 100,000 readers a...
Standard Media<br />Advertising Opportunities<br />Glam’s unique Vertical Media allows advertisers to reach their target a...
Bespoke Media Solutions<br />Advertising Opportunities<br />Having technology at the core of our business allows Glam to c...
Glam Tinker Unit<br />Advertising Opportunities<br />Channel 4<br />10 O'clock Live<br />Unilever <br />Lynx<br />Sainsbur...
Advertising Opportunities<br />Glam Spotlight Unit<br />Elizabeth ArdenJuicy Couture<br />Sony PicturesJulie & Julia<br />...
Glam Boost Unit<br />Elizabeth ArdenPrevage<br />http://tinyurl.com/6jy3kye<br />
Glam Re-Skin<br />Advertising Opportunities<br />Unilever <br />Lynx Excite<br />http://tinyurl.com/6hy5z98<br />
Glam Super Boost Unit<br />Advertising Opportunities<br />BootsChristmas Gifting<br />http://tinyurl.com/5wz2dt5<br />
Glam Eclipse-Light Unit<br />Advertising Opportunities<br />NestleBiscuit Bars<br />http://glam.co.uk/?glamLinkTarget;test...
Glam Gatefold Unit<br />Advertising Opportunities<br />FiatLimited Edition 500<br />Boots<br />No7 Lift & Luminate<br />ht...
Glam Splash Unit<br />Advertising Opportunities<br />Summit EntertainmentRemember Me<br />http://tinyurl.com/4vycd3w<br />
The Social Network<br />Advertising Opportunities<br />Tinker:<br />Glam’s owned and operated Social Media tool <br />  al...
The Social Network<br />Advertising Opportunities<br />Glam Bloggers:<br /> A Glam partnership gives brands access to our ...
Glam Package Calendar<br />Glam builds packages themed around key events and times<br />Packages are available for ‘owners...
Boots<br />Case Studies<br />Campaign Objectives<br />Add depth to the overall campaign specifically targeting key audienc...
Glam Adapt:<br />Solutions for Brand Marketing<br />Advanced <br />Audience Targeting<br />Engagement in<br />Social Conte...
Audience Insights<br />Fashionista<br />Health Conscious<br />Home Maker<br />Luxe Life<br />Modern Mother<br />Social But...
Some of Glam’s Partners to date<br />Partners<br />
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  1. 1.
  2. 2. Glam Media<br />Top 100 Media Properties (Total UUs)<br />Media<br />Total UUs (000’s)<br />Largest Online Destination in UK<br />1. Microsoft Sites 43,192<br />2. Google Sites 40,326<br />3. facebook.com 33,336<br />4. Yahoo! Sites 29,082<br />5. Glam Media 26,428<br />6. eBay 24,948<br />7. BBC Sites 24,096<br />8. Amazon Sites 20,273<br />9. Wikimedia Foundation Sites 19,466<br />10. ASK Network 15,746<br />Display advertising will lead the digital industry’s recovery from recession in 2011, with confidence in brand advertising online seeing display’s ad spend growth rate overtaking search’s<br />New Media Age, Jan. 2011<br />comScore Total Unique Users Nov. 10<br />
  3. 3. Glam Media<br />Top 100 Media Properties (Total UUs)<br />Media<br />Total UUs (000’s)<br />Largest Online Destination Worldwide<br />Google Sites 970,109<br />Microsoft Sites 869,373<br />facebook.com 647,482<br />Yahoo! Sites 630,275<br />Wikimedia Foundation Sites 410,816<br />Amazon Sites 252,698<br />AOL, Inc 239,205<br />Ask Network 233,155<br />eBay 229,915<br />CBS Interactive 229,265<br />Apple Inc 228,285<br />Tencent Inc 211,656<br />Glam Media 197,937<br />Vevo 189,032<br />Baidu.com Inc. 184,703<br />Several of the sites above Glam do not carry advertising making us actually Top 10!<br />comScore Total Unique Users Nov. 10<br />
  4. 4. Glam Media UK<br />Launched Jun 2008<br />198 Publishers<br />26.4 MM uniques per month<br />#1 in Lifestyle<br />#1 in Style<br />#2 in Family<br />#3 in Entertainment<br />#1 in Men’s Lifestyle <br />comScore Total Unique Users Nov. 10<br />
  5. 5. Bringing Brands Online<br />Since 2008<br />comScore: Nov. 2010<br />
  6. 6. Vertical Media Solves<br />Fragmented Web<br />
  7. 7. Why Vertical Media Works<br />Yesterday:<br />One Destination<br />Portals built email, search, content and applications to keep users in sites like Yahoo, AOL & MSN<br />Today:<br />Users visit 100s of Sites<br />Delivers the value of organized audiences and mass reach through premium digital sites & blogs with contextually relevant content<br />
  8. 8. Vertical Context Aggregates Vertical Audiences, at Scale<br />Glam Verticals<br />HEALTH &<br />WELLNESS<br />LUXURY<br />FAMILY<br />STYLE<br />ENTERTAINMENT<br />LIVING<br />85 SITES<br />1.3m UU<br />23 SITES<br />2.7m UU<br />24 SITES<br />913k UU<br />24 SITES<br />12.7m UU<br />15 SITES<br />366K UU<br />7 SITES<br />663k UU<br />FASHION<br />BEAUTY<br />SHOPPING<br />CELEBRITY<br />TV<br />MOVIES<br />MUSIC<br />PREGNANCY<br />BABY<br />PARENTING<br />FINE LIVING<br />JEWELLERY<br />TRAVEL<br />HEALTH<br />DIET <br />FITNESS<br />GREEN ISSUES<br />FOOD & DRINK<br />HOME & DESIGN<br />TRAVEL & LEISURE<br />comScore: Nov. 2010<br />
  9. 9. Glam is #1 for females<br /> Age 18-49 (73%)<br /> Sophisticated, stylish, influential <br /> viewers<br /> Premium women’s lifestyle experience<br /> Delivers savvy, in-the-know content<br /> Vast online network caters to women’s <br /> passions<br />185+ Sites | Audience grew 30% in last year | 16 MM UUs<br />
  10. 10. Vertical Context Aggregates Vertical Audiences, at Scale<br />Brash Verticals<br />SPORTS<br />(US Based)<br />TECH<br />ENTERTAINMENT<br />LIFESTYLE<br />400 SITES<br />4 MM UU<br />7 SITES<br />4.9 MM UU<br />13 SITES<br />2.8 MM UU<br />13 SITES<br />2.4 MM UU<br />comScore: Nov. 2010<br />
  11. 11. Brash is #1 for men’s lifestyle<br /> Age 18-49 (73%)<br /> Stylish, influential viewers<br /> Premium men’s lifestyle experience<br /> Delivers savvy, in-the-know content<br /> Vast online network caters to men’s passions<br />185+ Sites | Audience grew 38% in last year | 10 MM UUs<br />
  12. 12. Glam.co.uk: Leveraging Authentic Voices<br />Our Owned and Operated Site <br />Destination site for over 100,000 readers a month<br />Provides daily insights for fashion, beauty, style and entertainment news, exclusive videos and interviews <br />Highlights our extensive network of bloggers, passionate about the topics women care about<br />With the biggest editorial support teamin the UK deliver the most extensive show coverage from all the major fashion capitals, along with trend reports andbackstage access<br />Ally Pyle :<br />Editor<br />Amy Hopkinson:<br />Features Writer<br />Charlotte Jones:Features Writer<br />
  13. 13. Standard Media<br />Advertising Opportunities<br />Glam’s unique Vertical Media allows advertisers to reach their target audience, offering:<br /> Highly targeted reach – 26.4m UU on <br /> 200+ niche content sites<br /> Highly engaged users from Fashionistas <br /> to busy Mums<br /> Contextually relevant ad placements<br /> matching brand with relevant content<br />
  14. 14. Bespoke Media Solutions<br />Advertising Opportunities<br />Having technology at the core of our business allows Glam to continually develop new and exciting ad units <br /> Unique Formats <br /> Highly Engaging<br /> Rich content provided by Glam Editorial <br /> team, Bloggers and Publishers<br /> All designed and built in house<br />Glam SuperBoosthttp://www.becomegorgeous.com/?glamLinkTarget;test=elsuper<br />
  15. 15. Glam Tinker Unit<br />Advertising Opportunities<br />Channel 4<br />10 O'clock Live<br />Unilever <br />Lynx<br />Sainsbury's<br />Taste the Difference<br />http://tinyurl.com/6b3x3ct<br />http://tinyurl.com/6grytcd<br />http://tinyurl.com/6b3x3ct<br />
  16. 16. Advertising Opportunities<br />Glam Spotlight Unit<br />Elizabeth ArdenJuicy Couture<br />Sony PicturesJulie & Julia<br />UnileverNescafe Green Blend<br />http://tinyurl.com/68439dt<br />http:/tinyurl.com/45pzugu/<br />http://tinyurl.com/5wqjcbv<br />
  17. 17. Glam Boost Unit<br />Elizabeth ArdenPrevage<br />http://tinyurl.com/6jy3kye<br />
  18. 18. Glam Re-Skin<br />Advertising Opportunities<br />Unilever <br />Lynx Excite<br />http://tinyurl.com/6hy5z98<br />
  19. 19. Glam Super Boost Unit<br />Advertising Opportunities<br />BootsChristmas Gifting<br />http://tinyurl.com/5wz2dt5<br />
  20. 20. Glam Eclipse-Light Unit<br />Advertising Opportunities<br />NestleBiscuit Bars<br />http://glam.co.uk/?glamLinkTarget;test=nestlecbbs<br />
  21. 21. Glam Gatefold Unit<br />Advertising Opportunities<br />FiatLimited Edition 500<br />Boots<br />No7 Lift & Luminate<br />http://tinyurl.com/68k4rq5<br />http://tinyurl.com/4ju2fgz<br />
  22. 22. Glam Splash Unit<br />Advertising Opportunities<br />Summit EntertainmentRemember Me<br />http://tinyurl.com/4vycd3w<br />
  23. 23. The Social Network<br />Advertising Opportunities<br />Tinker:<br />Glam’s owned and operated Social Media tool <br /> allows brands to ‘own’ conversations around:<br />events e.g. Fashion Week<br />themes e.g. ‘The Summer’ <br />products or brands e.g. Harry Potter or Flora<br /> Safe, moderated environment<br /> Ensures your brand is at the centre of a timely and relevant conversation<br /> Distributes tweets in branded ad units<br /> Can also be used to bring together our blogging <br /> experts <br />
  24. 24. The Social Network<br />Advertising Opportunities<br />Glam Bloggers:<br /> A Glam partnership gives brands access to our exclusive <br /> community of top Bloggers<br /> Bloggers in all verticals – well respected and big ‘names’ within <br /> their field<br /> Authoritative voices lend credibility to your campaign<br /> Can be used as part of distributed content within a bespoke ad <br /> unit (product tests, themed posts) or <br /> as part of a Tinker campaign <br />(Bloggers tweeting live from an event)<br />
  25. 25. Glam Package Calendar<br />Glam builds packages themed around key events and times<br />Packages are available for ‘ownership’ by a brand<br />Rates for packages vary depending on content and format<br />Dec/Jan<br />New Year, New You<br />Feb<br />Red Carpet<br />London Fashion Week (plus other cities)<br />March/April<br />Spring/Summer fashion and beauty trends<br />May/June<br />Summer preparation<br />Sept<br />London Fashion Week (plus other cities)<br />Autumn | Winter fashion and beauty trends<br />Oct/Nov<br />Christmas<br />
  26. 26. Boots<br />Case Studies<br />Campaign Objectives<br />Add depth to the overall campaign specifically targeting key audiences and delivering Christmas messages / objectives of x over 3 key periods<br />Drive users in store and online to purchase Christmas gifting.<br />Reinforce Boots.com as the ‘go to’ retail site for all Christmas gift needs.<br />How we answered the brief<br />Part 1 – SuperBoost – 3 for 2<br />Part 2 – SuperBoost – ½ price fragrance, electrical and beauty<br />Part 3 – SuperBoost – Last minute gift ideas<br />Secondary Campaign – Branded hub, Spotlight, Boost<br />
  27. 27. Glam Adapt:<br />Solutions for Brand Marketing<br />Advanced <br />Audience Targeting<br />Engagement in<br />Social Contexts<br />1<br />2<br />New Creative<br />Solutions<br />Marketplace<br />Integrations<br />3<br />5<br />4<br />ROI Measurement<br />
  28. 28. Audience Insights<br />Fashionista<br />Health Conscious<br />Home Maker<br />Luxe Life<br />Modern Mother<br />Social Butterfly<br />Entertainment Buff<br />Beauty Junkie<br />Silver Surfer<br />Gamer<br />
  29. 29. Some of Glam’s Partners to date<br />Partners<br />

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