Nation of Con umers
“By some research
estimates the average
American comes into
contact with two thousand
advertisements a day”
“Advertising is the
economic glue that
holds most media
What is Product
Product placement is the
advertising practice of
strategically placing products in
movies and television shows in a
post TiVo/DVR world to ensure
consumers are still being
advertised to in an effective way.
"The reasons behind this development are rather simple,
but critical to a media industry undergoing rapid change
in an era of ad-skipping technologies and accelerating
audience fragmentation," said Patrick Quinn, president of
Started out as subtle
appearances in realistic
Can you spot the product?
“Also fueling the growth of
television product placements has
been the debut of niche
instructional cable networks.”
“One of the most enduring product
placement efforts has been with
Nascar. Nascar races have been around
since the 1950s, and sponsors' names
on cars have been around almost since
the sport's inception.” -Friedmand
What does Corporate say?
"It's great for the sponsor, and it's great for the show."
"This is a compelling way to advertise in a creative,
subtle way and catch people's attention without having
it scream out at them”
"In a normal environment you always see branding to
cover that is artificial.“
"One reason it works in movies is that the producers
don't have to sell ads every week. You can do a one-
time deal with Nokia in one film and don't have to go
back to Ericsson a week later and ask them to buy ads.”
The Truman Show
The Truman Show- Who are you talking to? JimCarreyAddict.
http://www.youtube.com?watch?v=BhllPbO_6xg. 20 May 2010
Campbell, Richard. Martin, Christopher R., Fabos, Bettina. Media and Culture An
Introduction to Mass Communication. 7th Edition. Boston. New York. Bedfored/St.
Hanlon, Mike. Product Placement: Stealth advertising. Gizmag.
http://www.gizmag.com/go/4699/. 5 September, 2005
Doonon, Simon. How Snooki Got Her Gucci: The Dirt on Purses. The New York
Observer, Culture. http://www.observer.com/2010/culture/pricey-landscaping. 17
Friedmand, Wayne. NASCAR Knows it’s Product Placement. MediaPost Publications.
Anderson, Gordon T. Life As a Product Placement: As viewers tune out, marketers are
looking for more creative ways to peddle their wares. CNN Money.com.
http://money.cnn.com/2003/09/24/pf/all_ads_everywhere/. 17 August, 2004.
Park, Micheal Y. Product Placement Hits the Small Screen. FoxNews.com.
http://www.foxnews.com/story.0,2933,59743,00. html. 9 August, 2002.
Nielson Media Research. Indirect Marketing. http://www.jonathanmacdonald.com/wp-
content/uploads/2009.09/product placement.gif. 2008.