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Lean Startup Machine Montreal


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Highlights from a presentation about Lean Analytics at the Lean Startup Montreal event on July 16. This is mostly the dry stuff; there were ton

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Lean Startup Machine Montreal

  1. 1., 18 July, 12
  2. 2. Most startups don’t know what they’ll be when they grow up. Paypal Freshbooks Wikipedia Mitel first built for was invoicing was to be was a Palmpilots for a web written by lawnmower design firm experts only company Hotmail Flickr Twitter Autodesk was a was going to was a made desktop database be an MMO podcasting automation company companyWednesday, 18 July, 12
  3. 3. Knowing what’s not Getting working, features right matters less. quickly, matters more.Wednesday, 18 July, 12
  4. 4. Finding Building known product needs matters less. matters more.Wednesday, 18 July, 12
  5. 5. “What if” “We should” matters matters less. more.Wednesday, 18 July, 12
  6. 6. Parallel Your roadmap experiments matters less. matter more.Wednesday, 18 July, 12
  7. 7. Business Business models plans matter less. matter more.Wednesday, 18 July, 12
  8. 8. Analytics is the measurement of movement towards your business goals., 18 July, 12
  9. 9. If you remember only one thing... In a startup, the purpose of analytics is to iterate to a product/market fit before the money runs out.Wednesday, 18 July, 12
  10. 10. THE ONE METRIC THAT MATTERS www.solveforinteresting.comWednesday, 18 July, 12
  11. 11. OMTM must reflect your business model Transaction SaaS Collaboration Application Media GameWednesday, 18 July, 12
  12. 12. OMTM must fit your your lifecycle stage Find a need Find a solution Find a product Find a business model Find an exitWednesday, 18 July, 12
  13. 13. OMTM must be tailored to your intended audience Internal Partners Investors Acquirers Customers MediaWednesday, 18 July, 12
  14. 14. What makes a great OMTM? Ratios and rates, not numbers Comparative, over time, against a baseline Your behavior will change when it does Plugging it into a spreadsheet makes it more accurateWednesday, 18 July, 12