VJockey                           An adventure in video playlists         Lean Startup Machine Weekend         New York Ci...
Assumption #1 - People feel “out of the loop”                                        Interviews: 10 people IN 5 groups  An...
Assumption #1 - People feel “out of the loop”  An adventure in video playlists                                            ...
Assumption #1 - People feel “out of the loop”  An adventure in video playlists                                            ...
Assumption #1 - People feel “out of the loop”  An adventure in video playlists                                            ...
Assumption #1 - People feel “out of the loop”  An adventure in video playlists                                            ...
Online Video                                                                      Sharing with                            ...
Assumption #2 -                                        It’s fun, yet frustrating to play videos at parties  An adventure i...
Assumption #2 -                                        It’s fun, yet frustrating to play videos at parties  An adventure i...
Assumption #2 -                                         It’s fun, yet frustrating to play videos at parties  An adventure ...
Assumption #2 -                                         It’s fun, yet frustrating to play videos at parties  An adventure ...
Assumption #2 -                                         It’s fun, yet frustrating to play videos at parties  An adventure ...
Video Sharing in                                                                       person, in a party                 ...
Assumption #3 - A mobile-accessed Video                                         Jukebox would add value to the bar  An adv...
Assumption #3 - A mobile-accessed Video                                         Jukebox would add value to the bar  An adv...
Assumption #3 - A mobile-accessed Video                                         Jukebox would add value to the bar  An adv...
Assumption #3 - A mobile-accessed Video                                         Jukebox would add value to the bar  An adv...
An adventure in video playlists                                                          Thank you.                       ...
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Vjockey- Lean Startup Machine NYC

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Vjockey- Lean Startup Machine NYC

  1. 1. VJockey An adventure in video playlists Lean Startup Machine Weekend New York City, Dec 9th - 11th Ward Penney Amar Joshi Chastity FarrellLean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
  2. 2. Assumption #1 - People feel “out of the loop” Interviews: 10 people IN 5 groups An adventure in video playlistsVJockey 2 Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
  3. 3. Assumption #1 - People feel “out of the loop” An adventure in video playlists “Oh yeah, I love seeing the latest video.” - santa girl #1 “I always see my friends sharing the same videos.”VJockey - santa girl #3 Santa girls 3 Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
  4. 4. Assumption #1 - People feel “out of the loop” An adventure in video playlists “I don’t watch much on YouTube, I probably should.” - Couple #2 guyVJockey Jamie and Todd Starbucks Couple #2 “I usually recieve reccommendations in person or over Spotify or Facebook.” - Jamie 4 Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
  5. 5. Assumption #1 - People feel “out of the loop” An adventure in video playlists Confirmed! but...VJockey 5 Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
  6. 6. Assumption #1 - People feel “out of the loop” An adventure in video playlists Confirmed! but... lots of competitionVJockey 6 Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
  7. 7. Online Video Sharing with friends and strangers An adventure in video playlists PIVOTVJockey Video Sharing in person, in a party environment, over mobile 7 Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
  8. 8. Assumption #2 - It’s fun, yet frustrating to play videos at parties An adventure in video playlistsVJockey Group Playlist Concept 8 Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
  9. 9. Assumption #2 - It’s fun, yet frustrating to play videos at parties An adventure in video playlists Laptop with Stereo playing YouTube, taking requests on the street with sticky-notes Interviews: 30 people IN 10VJockey groups Street YouTube Party setup We hosted a party! 9 Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
  10. 10. Assumption #2 - It’s fun, yet frustrating to play videos at parties An adventure in video playlistsVJockey Group of friends Santa Guy: “midget kid 50 cent” “Yeah, we watch “Nice, so you’re saying I could videos together all just Bluetooth it? I don’t have the time.” to mess with the computer?” 10 - Friend group #1 - Santa guy Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
  11. 11. Assumption #2 - It’s fun, yet frustrating to play videos at parties An adventure in video playlistsVJockey Toy Soldier Friends Group of Guys requested several “We usually all just stand around the computer. One guy searches, or you get a turn.” - Group of guys 11 Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
  12. 12. Assumption #2 - It’s fun, yet frustrating to play videos at parties An adventure in video playlists Confirmed! but... People don’t know it’s a problem. Difficult to monetizeVJockey FUTURE TEST: YouTube party with group of friends 12 Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
  13. 13. Video Sharing in person, in a party environment, over mobile An adventure in video playlists PIVOTVJockey Video Jukebox at a bar with mobile phones 13 Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
  14. 14. Assumption #3 - A mobile-accessed Video Jukebox would add value to the bar An adventure in video playlists Interviews: 1 bar owner, 1 bouncerVJockey Popular bar 14 Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
  15. 15. Assumption #3 - A mobile-accessed Video Jukebox would add value to the bar An adventure in video playlists “We’ve been here 80 years, family owned, we can’t just let people play anything.” - Bartender / Owner “I’d love to play concerts or videos of the music we have now. That would be cool.”VJockey - Bartender / Owner 15 Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
  16. 16. Assumption #3 - A mobile-accessed Video Jukebox would add value to the bar An adventure in video playlists “Customers would pay for this app. They use the Jukebox all the time.” - Bouncer “This might really work in newer, trendier bars that are tyring to make an identity.”VJockey - Bartender / Owner 16 Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
  17. 17. Assumption #3 - A mobile-accessed Video Jukebox would add value to the bar An adventure in video playlistsVJockey The TV over the Jukebox is This TV is showing turned OFF, even though CBS hit Numb3rs. metal music is playing No one is watching. 17 Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
  18. 18. An adventure in video playlists Thank you. VJockeyVJockey 18 Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell

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