Jit Gym- Lean Startup Machine NYC

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Jit Gym- Lean Startup Machine NYC

  1. 1. “Just in Time” Gym www.JITGym.com
  2. 2. •  Health conscious consumers who don’t belong to gyms don’t purchase memberships because they do not have the time to workout or money to spend on the membership. •  These same individuals would pay to workout at a gym, per visit. •  Gyms have underutilized capacity at their facilities during off-peak hours. •  Consumers without a gym membership would be willing to pay per visit to work out at a gym during off-peak, underutilized times. •  Gyms would be willing to sell this underutilized capacity in the interest of extra revenues and potential for monthly membership conversion. •  An online marketplace that sold off-peak gym visits to nonmembers can gain significant traction with consumers and generate interest from health clubs. www.JITGym.com
  3. 3. CONSUMER ASSUMPTIONS •  Survey Sample: 70 responders •  Do consumers not belong to a gym because of time and price sensitivities? •  10% of responders said they were too busy to go to the gym. •  4% of responders said gym memberships were too expensive. •  Would consumers pay to workout at a gym on a “pay as you go” basis? •  71% of responders said they would take advantage of a “pay as you go” service www.JITGym.com
  4. 4. GYM OWNER ASSUMPTIONS •  Gyms have underutilized capacity at their facilities during off-peak hours. •  Consumers without a gym membership would be willing to pay per visit to work out at a gym during off-peak, underutilized times. •  Gyms would be willing to sell this underutilized capacity in the interest of extra revenues and potential for monthly membership conversion. •  An online marketplace that sold off-peak gym visits to nonmembers can gain significant traction with consumers and generate interest from health clubs. www.JITGym.com
  5. 5. CONSUMERS: •  Generated a landing page to drive sign-ups to our service. •  Utilized Facebook Network and Ads to Generate Signups to Service •  Statistics •  154 people visited our landing page •  Secured 9 sign-ups to the service •  Conversation Rate: 5.8% GYM OWNERS •  Equinox: New York Region General Manager expressed interest in learning more about our service. www.JITGym.com
  6. 6. www.JITGym.com
  7. 7. Next Steps •  Validate corporate health club interest •  Develop marketplace and validate customer purchase preferences www.JITGym.com

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