You're working on your product and getting feedback from people about your idea and/or site. But you are getting conflicting/mixed feedback, feature requests, subjective likes and dislikes, from so many people and you don't know who to listen to!
This class will help you explore and identify who you should be designing for and who your target customers are. Followed by another exercise to construct a set of interview questions that will generate actionable insights to improve your product. These content application exercises are designed for you to leave with actionable self-realizations of how the process applies to your life.
Who it's for. This is the first step to creating great products and user experiences.
You will leave this class knowing:
The initial persona of your target user
How to validate your personas
The actual tactics you should use during a live customer interview
Identifying the right user to design for as you build out your business