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Don't Listen to Users, Sample Their Experience!

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Tomer Sharon, WeWork, @tsharon

Uncovering true user needs is one of the most challenging aspects of product development. Oh-so-many organizations develop products and services that nobody needs. The Experience Sampling Method is a simple research technique for uncovering user needs. In a typical Experience Sampling study, research participants are interrupted several times a day to note their experience in real time. In this talk, Tomer Sharon will demonstrate the method with conference attendees, show how it can help shape product roadmap priorities, describe how it serves as Google Search’s secret weapon, and demonstrate live, onstage data analysis.

Published in: Business
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Don't Listen to Users, Sample Their Experience!

  1. 1. DON’T LISTEN TOMER SHARON | HEAD OF UX | | @tsharon
  2. 2. NEED S DIN DEM O
  3. 3. NE ED S DIN DEM O
  4. 4. 2 YEARS AGO...
  5. 5. “WHAT QUESTIONS HAVE YOU ASKED
  6. 6. STRONG NEED
  7. 7. RIGHT QUESTION
  8. 8. Leanresearch
  9. 9. Leanresearch.co
  10. 10. Leanresearch
  11. 11. 4 WEEKS AGO...
  12. 12. NEEDS MORE CRITICAL
  13. 13. REMINDE RDownload the PACO app: Bit.ly/paco-ios or Bit.ly/paco-play, join and participate the Lean
  14. 14. NEED S DI N DEM O
  15. 15. EXPERI ENCE SAMPLI
  16. 16. ARE INTERRUPTED SEVERAL TIMES A DAY TO NOTE THEIR
  17. 17. WHAT PEOPLE WANT TO KNOW WHAT PEOPLE SEARCH ON GOOGLE
  18. 18. WHAT TYPE OF A WRITER AM I? BARACK OBAMA HEIGHT
  19. 19. OPPORTU NITY
  20. 20. Bit.ly/paco-ios | Bit.ly/paco-play
  21. 21. 1. 2. 3. 4.
  22. 22. GOOGL E NOW
  23. 23. NEED S DIN DE MO
  24. 24. NEED S DIN DEM O
  25. 25. FINAL THOU
  26. 26. CURRENT → FUTURE
  27. 27. DON’T LISTEN
  28. 28. OBSERVE & TRACK BEHAVIOR
  29. 29. FALL IN LOVE
  30. 30. “DON’T BELIEVE EVERYTHI NG YOU SEE ON A
  31. 31. THANK YOU @tsharon [I’ll be tweeting 3 resources in a few
  32. 32. I’M HIRING INTERACTION DESIGNERS VISUAL DESIGNERS PROTOTYPERS DESIGN RESEARCHERS SERVICE DESIGNER INDUSTRIAL DESIGNER INFORMATION ARCHITECT DATA SCIENTIST DESIGN PRODUCER FILMMAKER DESIGN WRITER @tsharon
  33. 33. I’M HIRING INTERACTION DESIGNERS VISUAL DESIGNERS PROTOTYPERS DESIGN RESEARCHERS SERVICE DESIGNER INDUSTRIAL DESIGNER INFORMATION ARCHITECT DATA SCIENTIST DESIGN PRODUCER FILMMAKER DESIGN WRITER @tsharon

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