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Salesforce Lightning: A Data, Business, Engineering, & Design Love Story, David Colby, Tatyana Mamut, Shawna Wolverton, Pratima Arora, Salesforce

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When Salesforce set out to re-design our Core Products, we faced a daunting challenge. To move fast, a cross-functional team worked closely together to define, design, test, and iterate. We will talk about what this collaboration entailed, and lessons learned for design thinking & doing at enterprise scale. Guest speakers: Pratima Arora, Shawna Wolverton, and David Colby (Salesforce).

Published in: Business
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Salesforce Lightning: A Data, Business, Engineering, & Design Love Story, David Colby, Tatyana Mamut, Shawna Wolverton, Pratima Arora, Salesforce

  1. 1. HELLO
  2. 2. How might we redesign and rebuild the Core CRM product experience while keeping the business running on all cylinders for 150,000 customers?
  3. 3. collaborative approach PRODUCT DESIGN & UX PRODUCT MANAGEMENT PRODUCT DATA SCIENCE ENGINEERING DESIGN RESEARCH
  4. 4. Shawna Wolverton, SVP Product Management Platform Pratima Arora,VP Product Management Sales Cloud David Colby, Sr Director, Product 
 Data Science Tatyana Mamut,VP Product Experience 
 & Design

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