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Large companies employ a variety of methods to develop new products, services, and processes that are critical to their future. We typically refer to these as “innovation,” but what we really mean is growth. Continuous and sustainable growth requires repeatable, scalable business models that create long-term competitive advantages. Every large company has a track record for innovation, that’s how they became large in the first place. “Innovation Capital” is the combination of a company’s talent, ideas, and culture, leveraged by their institutional knowledge, and fused with a capacity for rapid data acquisition. When combined with a system of real-time innovation metrics, innovation portfolio management is informed by data, maximizing returns and market position.
Launchpad Co-Founder and Executive Chairman Jim Hornthal will discuss the components of Innovation Capital, how to find and share your company's existing assets, and how to create a culture and process that maximizes use of Innovation Capital.