Making Decisions By Ignoring Sales Metrics

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Alejandro Velez and Nikhil Arora of Back to the Roots, Making Decisions By Ignoring Sales Metrics @ The Lean Startup Conference 12/3/12

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  • Nikhil arora; co-founder of back to the roots; urban mushroom growing gourmet mushroom and mushroom kits. Excited to share with you example of baby steps appliny to our ubsiness – bceause it’s relly how we’ve built this – bootstrapping it/ testing things out in small chunks As a quick background: we started this during our last semester in college
  • Collaboration Amongst Departments at WF
  • Making Decisions By Ignoring Sales Metrics

    1. 1. 2935 Adeline St. Oakland, CA 94608www.backtotheroots.com
    2. 2. twitter.com/bttrventures fb.com/backtotheroots www.backtotheroots.com

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