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Leading the Lean Charge:
Our Approach to Accelerated Innovation
Started : 2009
Charge Points Sold : >40,000
Valuation : c£100m
Staff : >100
Travel Shouldn’t Damage the Earth
Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software
Hardware Specify Develop Validate
Lean Ha...
Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software
Hardware Specify Develop Validate
Lean Ha...
Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software
Hardware Specify Develop Validate
Lean Ha...
Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software
Hardware Specify Develop Validate
Lean Ha...
Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software
Hardware Specify Develop Validate
Lean Ha...
Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software
Hardware Specify Develop Validate
Lean Ha...
Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software
Hardware Specify Develop Validate
Lean Ha...
Lean Hardware Development
9 months
Lean Hardware Development
V1 is really hard, and you don’t know what you are doing!
Mechanical
Electrical
Electronic
v1
V1...
Iterate one thing at a time.
Mechanical
Electrical
Electronic
Electrical
Electronic
Mechanical
v1 v2 v3 v4
Multiple Products – not like this:
SoloTwin
Mechanical
Electrical
Electronic
Mechanical
Electrical
Electronic
Mechanical
E...
Lean Charge Point Development – Like this…..
SoloTwin
Mechanical
Electrical
CoreTech
Mechanical
Electronic
Electrical
Elec...
Software is your friend.
Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software
Hardware Specify...
Take Aways:
Integrated Hardware & Software start-ups are really hard.
Make v1 as simple as possible.
• It isn’t the culmin...
Erik Fairbairn
CEO
Email: Erik@pod-point.com
Leading the Lean Charge: POD Point’s Approach to Accellerated Innovation by Erik Fairbairn, Founder & CEO, POD Point
Leading the Lean Charge: POD Point’s Approach to Accellerated Innovation by Erik Fairbairn, Founder & CEO, POD Point
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Leading the Lean Charge: POD Point’s Approach to Accellerated Innovation by Erik Fairbairn, Founder & CEO, POD Point

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Cleantech startup POD Point has become one of Europe’s leading providers of electric vehicle supply equipment, offering a range of intelligent charging points. The firm has shipped over 30,000 points and boasts a publicly accessible network of over 2,500 charging bays. CEO/founder Erik Fairbairn will share how he’s used Lean Startup practices across the company to become one of the UK’s 100 fastest growing tech companies for the past two years running.

Published in: Business
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Leading the Lean Charge: POD Point’s Approach to Accellerated Innovation by Erik Fairbairn, Founder & CEO, POD Point

  1. 1. Leading the Lean Charge: Our Approach to Accelerated Innovation
  2. 2. Started : 2009 Charge Points Sold : >40,000 Valuation : c£100m Staff : >100 Travel Shouldn’t Damage the Earth
  3. 3. Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software Hardware Specify Develop Validate Lean Hardware Development Launch Waterfall Lean EV Charge Point MVP Requirements: • Authenticate User • Control Power • Measure Power • Data Connection • Remotely updateable
  4. 4. Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software Hardware Specify Develop Validate Lean Hardware Development • Casing • Layout • Packaging Specify Develop Validate Specify Develop Validate Specify Develop Validate Specify Develop Validate Specify Develop Validate Specify Develop Validate Startsworkinghere MechanicalElectronicsElectrical • RFID • Comms • Metering • UX • Power • Switching • Safety Specify Develop Validate Specify Develop Validate Specify Develop Validate
  5. 5. Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software Hardware Specify Develop Validate Lean Hardware Development • Casing • Layout • Packaging Specify Develop Validate Specify Develop Validate Specify Develop Validate Specify Develop Validate Specify Develop Validate Specify Develop Validate Startsworkinghere MechanicalElectronicsElectrical • RFID • Comms • Metering • UX • Power • Switching • Safety Specify Develop Validate Specify Develop Validate Specify Develop Validate
  6. 6. Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software Hardware Specify Develop Validate Lean Hardware Development • Casing • Layout • Packaging Specify Develop Validate Specify Develop Validate Specify Develop Validate Specify Develop Validate Specify Develop Validate Specify Develop Validate Startsworkinghere MechanicalElectronicsElectrical • RFID • Comms • Metering • UX • Power • Switching • Safety Specify Develop Validate Specify Develop Validate Specify Develop Validate
  7. 7. Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software Hardware Specify Develop Validate Lean Hardware Development • Casing • Layout • Packaging Specify Develop Validate Specify Develop Validate Specify Develop Validate Specify Develop Validate Specify Develop Validate Specify Develop Validate Startsworkinghere MechanicalElectronicsElectrical • RFID • Comms • Metering • UX • Power • Switching • Safety Specify Develop Validate Specify Develop Validate Specify Develop Validate
  8. 8. Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software Hardware Specify Develop Validate Lean Hardware Development • Casing • Layout • Packaging Specify Develop Validate Specify Develop Validate Specify Develop Validate Specify Develop Validate Specify Develop Validate Specify Develop Validate Startsworkinghere MechanicalElectronicsElectrical • RFID • Comms • Metering • UX • Power • Switching • Safety Specify Develop Validate Specify Develop Validate Specify Develop Validate
  9. 9. Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software Hardware Specify Develop Validate Lean Hardware Development • Casing • Layout • Packaging Specify Develop Validate Specify Develop Validate Specify Develop Validate Specify Develop Validate Specify Develop Validate Specify Develop Validate Startsworkinghere MechanicalElectronicsElectrical • RFID • Comms • Metering • UX • Power • Switching • Safety Specify Develop Validate Specify Develop Validate Specify Develop Validate Really hard…….
  10. 10. Lean Hardware Development 9 months
  11. 11. Lean Hardware Development V1 is really hard, and you don’t know what you are doing! Mechanical Electrical Electronic v1 V1 ends up being a bit rubbish….. Launch Feedback Improve
  12. 12. Iterate one thing at a time. Mechanical Electrical Electronic Electrical Electronic Mechanical v1 v2 v3 v4
  13. 13. Multiple Products – not like this: SoloTwin Mechanical Electrical Electronic Mechanical Electrical Electronic Mechanical Electrical Electronic Mechanical Electrical v1 v2 v3v1 v2 v3 v4
  14. 14. Lean Charge Point Development – Like this….. SoloTwin Mechanical Electrical CoreTech Mechanical Electronic Electrical Electronic Electrical Electronic v2 v3v1 Mechanical
  15. 15. Software is your friend. Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software Hardware Specify Develop Validate • Quick • Cheep • Easy to fix • Slow • Expensive • Hard to fix • Simple Hardware • Clever stuff in software
  16. 16. Take Aways: Integrated Hardware & Software start-ups are really hard. Make v1 as simple as possible. • It isn’t the culmination of your vision – it is your first iteration. Design your systems and process enable lean • Modular technology • Do all the hard stuff in software • Make it remotely upgradable Make lots of (expensive) mistakes. Iterate until you win. It can be done!
  17. 17. Erik Fairbairn CEO Email: Erik@pod-point.com

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