Devon McConnell, Wells Fargo Advisors
The financial services industry is now at a change moment. There are two major change drivers today – customers’ digital expectations and increased regulations. It’s the perfect storm. And it’s driving us to look at the very basic operating models we work under to meet new demands. Devon McConnell, Head of Digital for Wells Fargo Advisors will share how she and her team are leading an internal transformation to bring agile and lean practices to build out the firm’s digital experience for a new group of investors. Money is deeply personal. Building a compelling and trustworthy experience is critical, but wrought with uncertainty. Devon explores how she has incorporated the focus of emotional design into key projects at Wells Fargo Advisors, now and in the future.