Lean Startup in a Regulated Environment by Mureen Allen

1,078 views

Published on

Lean Startup in a Regulated Environment by Mureen Allen

The Lean Startup Conference 2013
http://leanstartup.co/

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,078
On SlideShare
0
From Embeds
0
Number of Embeds
42
Actions
Shares
0
Downloads
32
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • The difficulties and challenges ofadopting LS principles especially a lone intrepreneur
  • Lean Startup in a Regulated Environment by Mureen Allen

    1. 1. Lean Startup in a Regulated Environment Mureen Allen
    2. 2. Lean Startup in a Regulated Environment Mureen Allen, MD, MS, MA, FACP SVP, Clinical & Affordability Lead Monday, December 16, 2013
    3. 3. The Lone Intrepreneur How do you follow the principles of lean startup in a highly matrixed and regulated environment?
    4. 4. Project Trajectory Bumps on the Road Customer Validation Customer Discovery Minimal Viable Product
    5. 5. Finding Your Customer • Customer Discovery – Family, friend, co-worker – Internet disease forums – Online website – Adult day Care – Goggle advertisements – Craig’s list
    6. 6. Finding Your Customer • Key Barriers to Success – Timing – Networking – Restrictions to online medical content – Think outside the corporate box
    7. 7. Validating Your Idea • Customer Validation: – Summarize initial idea or concept – Validate with interviews – Update thinking
    8. 8. Validating Your Idea • Key Barriers to Success : – Not truly validating your idea – Not understanding the market – Not updating thinking
    9. 9. Your Minimum Viable Product • Use the data collected from customer discovery and validation • Scale the MVP • Iterative development and design • Set expectations
    10. 10. Your Minimum Viable Product • Key Barriers to Success – Corporate sponsor – Network for adoption – Forget timelines
    11. 11. Major Barriers to Success! • Legal Oversight & Compliance – Customer Discovery and Validation • Confidentiality • Compensation • Existing customers – HIPAA • Privacy & security • Medical history – Medical fora • Providing medical advice – Website • Online disclosure • Public solicitation
    12. 12. Current Status • 6 months later: – Legal review of agreements – Piloting with a larger application – Customer deployment
    13. 13. Conclusion • Difficulties and challenges in adopting LS principles especially a lone intrepreneur • Lessons learned – Be bold! – Think outside the corporate box! – Legal from day one! – Timelines – Really?
    14. 14. Contact Information Mureen Allen, MD, MS, MA, FACP SVP, Clinical & Affordability Lead Optum Mureen.allen@optum.com 908.696.2875

    ×