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BAKE IN 
CROSS-FUNCTIONAL 
COLLABORATION 
Cheryl Contee 
@ch3ryl 
#LeanStartup
PATH TO SUCCESS 
MVP// 
BUILD// 
MEASURE// 
LEARN// 
DEV// 
CUSTOMER 
SUCCESS// 
SALES//
STORY 
Online Outreach 
12/10/20 
14
UX RE-DESIGN: ATTENTIVE.LY 2.0 
Individual Interviews// 
In-Person Group Workshop// 
Report Back & Roadmap// 
Execution// ...
UX RE-DESIGN: QUESTIONS WE ASKED 
1. What are the biggest strengths in the current interface? 
2. Which aspects of the int...
UX RE-DESIGN: RESULTS!
GATHERING 
REQUIREMENTS? 
Online Outreach 
12/10/20 
14
TECHNICAL VS 
CUSTOMER RISK 
Online Outreach 
12/10/20 
14
CHERYL CONTEE 
@ch3ryl // cheryl@attentive.ly 
@attentive_ly 
@fissionstrategy 
#YesWeCode
Bake in Cross-functional Collaboration by Cheryl Contee - The Lean Startup Conference 12/10/14
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Bake in Cross-functional Collaboration by Cheryl Contee - The Lean Startup Conference 12/10/14

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When you run a startup, it's easy to assume that your small team necessarily works cross-functionally, because you all talk pretty often. But when you're trying to move quickly, and lots of projects are run by just one person, you can inadvertently skip important collaboration across roles. Cheryl Contee, CEO at Fission Strategy and co-founder of Attentive.ly, talks about her startups bake in cross-functional collaboration from the beginning, both to improve their products and to lay the groundwork for holistic product development as they grow.

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Bake in Cross-functional Collaboration by Cheryl Contee - The Lean Startup Conference 12/10/14

  1. 1. BAKE IN CROSS-FUNCTIONAL COLLABORATION Cheryl Contee @ch3ryl #LeanStartup
  2. 2. PATH TO SUCCESS MVP// BUILD// MEASURE// LEARN// DEV// CUSTOMER SUCCESS// SALES//
  3. 3. STORY Online Outreach 12/10/20 14
  4. 4. UX RE-DESIGN: ATTENTIVE.LY 2.0 Individual Interviews// In-Person Group Workshop// Report Back & Roadmap// Execution// Goals & Accomplishments//
  5. 5. UX RE-DESIGN: QUESTIONS WE ASKED 1. What are the biggest strengths in the current interface? 2. Which aspects of the interface should we be sure to keep? 3. What are the biggest flaws in the current interface? 4. If you could change just one thing, what would it be? 5. What capabilities are missing that would make attentive.ly much more useful? 6. What is an example of a web app you use that you think is doing a great job?
  6. 6. UX RE-DESIGN: RESULTS!
  7. 7. GATHERING REQUIREMENTS? Online Outreach 12/10/20 14
  8. 8. TECHNICAL VS CUSTOMER RISK Online Outreach 12/10/20 14
  9. 9. CHERYL CONTEE @ch3ryl // cheryl@attentive.ly @attentive_ly @fissionstrategy #YesWeCode

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