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12 Years Building Moz: What I’d Change, Keep the Same & Don’t Yet Know, Rand Fishkin, Moz

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The years you spend creating a startup is often time filled with regret, joy, pain and — hopefully someday—success. In this presentation, Rand Fishkin, founder and former CEO of Moz, will talk about how his company, which started as a personal blog while he was deeply in debt, evolved into a $40m+ revenue/year software business. Rand won’t pull punches or hide the truth. Instead he’ll offer an unvarnished, transparent look inside the hardest and rarely-talked-about aspects of building a company.

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12 Years Building Moz: What I’d Change, Keep the Same & Don’t Yet Know, Rand Fishkin, Moz

  1. 1. Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com The Story of Moz 2001-2016: What I’d Change, Keep the Same, & Don’t Yet Know
  2. 2. 9 Things I’d Change
  3. 3. #1: Learn Software Engineering
  4. 4. #2: Spend Time atAnother Startup or Two
  5. 5. #3: Reject No-Touch Onboarding
  6. 6. #4: Push My Investors to Be Tougher With Me
  7. 7. #5: Only Launch EVPs, Not MVPs
  8. 8. #6: Hire Less. Build Less. Focus More.
  9. 9. #7: Pay More for Fewer, Proven Hires
  10. 10. #8: Multiple Products vs. Singular Focus 2007-2014 2015-2016
  11. 11. #9: Sell Early. Start Again.
  12. 12. 7 Things I’d Keep the Same
  13. 13. #1: Geraldine
  14. 14. #2:
  15. 15. #3: IC vs. PW Tracks
  16. 16. #4: Marketing First. Product Second.
  17. 17. #5: Live Our Customers’ Lives
  18. 18. #6: Raise Capital (at least this time)
  19. 19. #7: Choose a Sector Other StartupsAvoid
  20. 20. 5 Mysteries I Don’t Yet Know
  21. 21. #1: Whether the Juice is Worth the Squeeze
  22. 22. #2: Whether I’m any good at designing software, or just got lucky a few times early on.
  23. 23. #3: Self-Service vs. Enterprise SaaS (source)
  24. 24. #4:Acquisitions vs. Build-In-House
  25. 25. #5: Making Work Personal
  26. 26. I urge you to make your own 3 lists: What you’d change. What you’d keep the same. Mysteries you don’t yet know.
  27. 27. Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com Bit.ly/storyofmoz

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