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LKIN18 : Kanban for digital marketing beginners - Noopur Pathak

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Session Overview :

Evolution of Digital Marketing has been one of the defining moments; and it has realigned the marketing strategies of many small, medium and large companies. The trends of Digital Marketing are ever changing and combining it with Kanban best practices can make it much more optimized, refined and calculative. Kanban for Digital Marketing beginners is a great way to stay in the game by keeping cross-team transparency, increased collaboration and productivity, and understanding power of WIP limits for critical campaigns to achieve desired results. Let’s make digital marketing campaigns Agile from the beginning!

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LKIN18 : Kanban for digital marketing beginners - Noopur Pathak

  1. 1. Kanban for Digital Marketing for Beginners Noopur Pathak, Consultant and Media Editor, INNOVATION ROOTS
  2. 2. What’s in it for me? ● Fill out ‘What’s in it for me?’ sticky notes i.e. why I want to know about Kanban for Digital Marketing beginners
  3. 3. What is Digital Marketing? The promotion of products or brands via one or more forms of electronic media. It includes promotional efforts made via Internet, Social Media, Mobile phones, as well as TV commercials and radio channels.
  4. 4. Digital Marketing Television Commercials SMS Radio Billboards Social Media Banner Ads Email Marketing Content Marketing Search Engine Optimization Pay Per Click Internet Marketing Search Marketing
  5. 5. Content Design Launch ● Content Pitch Options ● Selection of Content Pitch ● Integration with Design ● Concept Pitch Options ● Selection of Concept Pitch ● Integration with Content ● Targeting ● Budgeting ● Schedule/Launch Digital Marketing Phases
  6. 6. The Conventional Linear Way 1. Client Brief/Requirement Planning Content, Design, Channels 2. Development Content, Design, Channels 3. Implementation 4.
  7. 7. Why was I unhappy? What was the challenge?
  8. 8. Silos Delay in Campaign Launch Unidentified/Unclear Reason for Delay Poor Collaboration
  9. 9. Ideas To Do Develop Review Launch
  10. 10. Type of Digital Marketing Items Social Media Marketing Search Engine Marketing Email Marketing Facebook Marketing LinkedIn Marketing Twitter Marketing Instagram Marketing SEO Pay-Per-Click Event Specific Emails Monthly Newsletter
  11. 11. Ideas To Do Develop Review Launch
  12. 12. Ideas To Do Develop Review Launch In-Progress In-Progress In-ProgressDone Done Done
  13. 13. Daily Stand Up Meetings Destination was still far...
  14. 14. Ideas To Do Develop Review Launch In-Progress In-Progress In-ProgressDone Done Done
  15. 15. Work in Progress Limit Time to manage the flow of work...
  16. 16. Ideas To Do Develop (4) Review (3) In-Progress In-Progress In-Progress (2)Done Done Done Launch Managed flow of work
  17. 17. This is Urgent! What to do now?
  18. 18. Ideas To Do Develop (4) Review (3) In-Progress In-Progress In-Progress (2)Done Done Done Launch Expedite Standard Fixed-Date Linkedin Ad Newsletter
  19. 19. Ideas To Do Develop (4) Review (3) In-Progress In-Progress In-Progress (2)Done Done Done Launch Expedite Standard Fixed-Date Linkedin Ad Newsletter SEM
  20. 20. What changed?
  21. 21. Improved Visibility No frequent Reports Required Better Collaboration Enhanced Communication Identified Bottlenecks, Blockers and Impediments Self-organization of teams improved their Morale Simplification of work resulted in Predictability of delivery
  22. 22. Write your action plan.
  23. 23. Thank you! Noopur Pathak Twitter @NoopurPathak Skype @noopuronweb Blogger @beingnoopur

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