Primary audience research feedback

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Primary audience research feedback

  1. 1. Questionnaire feedback
  2. 2. Question 1 47% 13% 27% 13% What kind of horror film would you prefer to watch? Stalker Gang violence Paranormal Supernatural
  3. 3. Question 2 40% 27% 33% What kind of music gets a bigger response from you during a horror film trailer? Eerie Discordant Quick paced/action soundtrack
  4. 4. Question 3 – What is it about a trailer that convinces you to go and see the film? Some of the responses I got to this question are: • “The sound that is used throughout.” • “If it looks a bit different and has a good cast.” • “If it catches my attention and gets a reaction out of me in the short clip shown.” • “Whether it has been presented creatively or not.” • “If you get an idea of the film and if it’s jumpy.”
  5. 5. Question 4 34% 13% 53% What type of representations do you prefer in horror? Female lead Male lead Evil concurns good
  6. 6. Question 5 26% 20% 46% 8% Which of these horror film magazine covers stands out to you the most? A B C D
  7. 7. Question 6 – From your answer to question 5 please state why. Some of the responses I got to this question are: • When selecting C – “the dark colours emphasise the horror and fear.” • When selecting B – “the red colouring makes it look more creepy” • When selecting A – “the close up used is effective” • When selecting D – “the blue/grey filter makes it look creepy”
  8. 8. Question 7 7% 20% 40% 33% Which of these horror film posters stands out to you the most? A B C D
  9. 9. Question 8 – From your answer to question 7 please state why. Some of the responses I got to this question are: • When selecting D – “the dark figures in the background look threatening” • When selecting B – “the contrast between the dark and bright colours make it stand out” • When selecting C – “the image is unclear which make me want to find out what it’s about” • When selecting A – “the close up is effective, can empathise with character”

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