LEGO Systems A/S is a large, global company with a focus on research. In fact, there are entire departments dedicated to understanding the consumer. But the digital world can move quickly. Sometimes you can’t wait for the big machine to tell you if you’re on the right track with your design. Maybe you work in a much smaller team and you don’t have the time or resources to bring the consumer perspective into the process.
In this presentation, we’ll explore various ways to get real world feedback into your design. It doesn't have to break the bank or your production schedule. There are some simple ideas and suggestions that can help you make sure the user won’t get lost along the way.