Activity Three: Verbal Brand Identity Creation
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The document provides instructions for an activity to develop a verbal brand identity. Participants are asked to list 6 prominent personality traits of their brand, potential quotes those traits might use, guidelines for the brand's tone of voice including behaviors and example words. The purpose is to create a verbal identity for a brand based on its personality traits.
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Activity Three: Verbal Brand Identity Creation
- 1. Activity THREE. VERBAL BRAND IDENTITY CREATION Based on your results in activity one and the combination of your own personality traits, what are your brand’s six most prominent trais? List them below: 1. _________________________________________________ 2. _________________________________________________ 3. _________________________________________________ 4. _________________________________________________ 5. _________________________________________________ 6. ________________________________________________ ____________________ _______________________ _______________________ _______________________ _______________________ ____________________ _______________________ _______________________ _______________________ _______________________ ____________________ _______________________ _______________________ _______________________ _______________________ ____________________ _______________________ _______________________ _______________________ _______________________ Review activity one again and Google search some quotes some of these characters might say and list them below: ____________________ _______________________ _______________________ _______________________ _______________________ ____________________ _______________________ _______________________ _______________________ _______________________ ____________________ _______________________ _______________________ _______________________ _______________________ ____________________ _______________________ _______________________ _______________________ _______________________ Character One Character TWO
- 2. VERBAL BRAND IDENTITY. Tone--of-voice GuideLines Being ___________ means we: Being ___________ means we: Being ___________ means we: Being ___________ means we: Being ___________ means we: Being ___________ means we: ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ We use words like: _______________ _______________ _______________ We use words like: _______________ _______________ _______________ We use words like: _______________ _______________ _______________ We use words like: _______________ _______________ _______________ We use words like: _______________ _______________ _______________ We use words like: _______________ _______________ _______________ _______________ _______________ _______________ _______________ _______________ _______________