Charleston2010

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Charleston2010

  1. 1. Library Connections A Non-Linear Approach to Planning, Marketing, and Creating the Positive User Experience LEAH DUNN, GUILFORD COLLEGE, GREENSBORO, NC
  2. 2. Connections http://youtu.be/Ib4io-gaRso
  3. 3. It’s a....
  4. 4. Library
  5. 5. Perception Gap Satisfaction rate to access to materials and resources
  6. 6. Question: “The Library Is Important to me.”
  7. 7. Room for improvemen t ✤ Study Space ✤ Library Hours
  8. 8. WHAT THE CUSTOMER WANTS
  9. 9. ...and (WHAT THEY NEED)
  10. 10. Planning
  11. 11. Marketing
  12. 12. Creating the Positive User Experience

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