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froedtert__the_medical_college_of_wisconsin

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froedtert__the_medical_college_of_wisconsin

  1. 1. in partnership with ESPN Deportes 1510
  2. 2. 1. To establish a partnership affiliation between ESPN Deportes and Froedtert and the Medical College of Wisconsin over a 6 month marketing campaign 2. To increase awareness amongst the community of healthy living tips and the many services available at Froedtert and the Medical College of Wisconsin through various commercials and radio talk-time airing on ESPN 1510 3. To increase awareness of ESPN Deportes and ESPN Milwaukee by enticing new listeners through the health related topics/interviews presented in conjunction with Froedtert and the Medical College of Wisconsin
  3. 3.  Have 1 minute of healthy tips, tricks, advice, etc. read over the air  (:60) spots  Health minute will be read 3 times per day  Health minute will be changed every week (4 different Health Minutes per week)
  4. 4.  Fun, quick facts about various sports  Facts will preferably be according to the current sports season  (:30) spots  Sports Facts will be read 5 times a day (5 Different facts)  Sports Facts will be changed every 2 weeks (10 facts per month)
  5. 5.  Interview local pro and college sports figures and incorporate up to (:30) of the interview in a short dialogue that expands on interview audio as it relates to health and sports news ◦ similar to ‘Que Pasa Waukesha’  Interviews would air once a week about a certain 'hot topic’ or team in sports ◦ If there is no interview audio there will be sports ‘weekly recaps’ and ‘big stories’ (either upcoming or just passed)  Up to (3 minutes)  Once a week  Changed each week
  6. 6.  Quick tips about different sports and how to train effectively for them  Tips will preferably be according to the current sports season (football tips during football season, baseball during baseball, etc)  :30 - :60 spots  3 times a day  Changed every month (3 different tips per month)
  7. 7.  Every month read the top 5 things that have happened in sports history  Up to 3 Minutes  “This day…” will be read once a month  It will change every month (5 historical facts per month)
  8. 8.  Have a Froedtert Dr. come to the studio or call in the first or last 10 minutes of Club Deportivo and discuss any sports/health related issues that are current in the news  have callers/Facebook fans/etc. have questions for the Dr. that we can read over the air (sports/health related)  Up to 10 minutes of Club Deportivo time  Dr. Deportivo will air once a week  Dr. Deportivo topics will be different each week
  9. 9.  A Froedtert Dr. will sit with Andy Olivares for 1 inning of each Brewers Home Game aired on ESPN Deportes 1510  They will discuss the game/health issues during that inning  Roughly 10 games covered in the season
  10. 10.  At the end of the promotional commercials about sports will be a Froedtert tag along the lines of: ◦ “In partnership with Froedtert and the Medical College of Wisconsin..” ◦ “In conjunction with Froedtert and the Medical College of Wisconsin..” ◦ “Brought to you in part by Froedtert and the Medical College of Wisconsin..”
  11. 11. DAY TIME HOW MANY LENGTH COST TOTAL 1. Mon - Fri 6a-6p 3/day :60 $00 x 3/day = $00 x 5 days = $00 $00 x 4 wks = $00 2. Mon - Sun 8a-6p 5/day :30 $00 x 5/day = $00 x 7 days = $00 $00 x 4 wks= $00 3. Fri 6a-6p 1/week < 3 Mins $00 x 1/week = $00 $00 x 4 wks = $00 4. Mon - Sun 6a-6p 3/day :30-:60 $00 x 3/day = $00 x 7 days = $00 $00 x 4 wks = $00 5. Mon - Fri 6a-6p 1/Month <3 Mins $00 x 1/month = $00 Monthly total = $00 Key 1. Health Minute 2. Sports Facts 3. Interviews/Recaps 4. Training Tips 5. This Day in Sports Monthly commercial schedule total would = $00 * Dollar amounts are shown as $00 to protect 1510 ESPN Deportes privacy
  12. 12.  Club Deportivo – Dr. Deportivo ◦ Having a Froedtert Dr. come to the studio or call in for 10 minutes every Saturday morning during Club Deportivo (10a-11a) would cost $___ ◦ $___ x 3 weeks = $___ / Month  Brewers Games with Andy Olivares ◦ Having a Froedtert Dr. come to the Brewers Home Games for one inning would cost $___. ◦ There are roughly 10 games in a season x $___ = $___ / season

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