Out of Network: How to Reach Library Patrons Who Don't Use Social Media
Out of Network: How to Reach Library Patrons Who Dont Use Social MediaWebtreats, Flickr.com, CC-BY
Amber GrayEllen Gustafson Grace Allbaugh you can download todays slides at [Ellen will upload to SlideShare and post link]
social media icons from Somacro, veodesign.com, CC-BY-SA Please use your *magic wand* to select the social media site you use the most. none other
According to the Pew Internet Study on Social Networking...67% of internet users are alsousers of social networking sites Thus, 33% of online adults do not use social media
How do we serve users who want to bepart of the library community without joining social media sites?
Why dont people use social media sites? "Shes My Diamond," Thomas Hawk, Flickr.com, CC-BY-NC
Why dont people use social media sites? they dont they dont know how want to... but dont assume you can tell the difference between these two groups!
Why dont people use social media sites? ● They were never exposed to information they dont about how social media works.know how ● They dont know why one might want to use them. ● They are embarrassed to ask about something it seems everyone knows.
Why dont people use social media sites?● They are concerned about their privacy.● They want to they dont maintain their connections offline.● They do not want to want to be part of a global popularity contest.
What Can Libraries Do to Help?"The Kids Are Ready for the Puppet Show to Begin," plymouthdistrictlibrary, Flickr, CC BY-NC 2.0
Respect peoples decisions Too often, people who explain that they do not use social media are pushed into it or pushed toward "getting over" their reluctance.
Respect peoples decisions Listen to what the patron is telling you. Respect peoples decisions not to use these sites and proceed from that point. "Chat," plymouthdistrictlibrary, Flickr, CC BY-NC 2.0
Respect peoples decisions Do not try to change their minds. Remember, it is our job to "distinguish between our personal convictions and professional duties" (ALA Code of Ethics, article VI).
Respect peoples decisions Not being a social media user does not mean that a person is incapable of using a computer or the internet.
Respect peoples decisions Not being a social media user also does not mean the person is stupid. Respect the user and "provide courteous responses to all requests" (ALA Code of Ethics, article I).
Disclaimer: Social media are great!● Social media are useful tools and can definitely be avenues to promote library events and services.● All were saying is, dont rely solely on "Computer", plymouthdistrictlibrary, Flickr, CC BY-NC 2.0 them.
Think about your audience● What is the audience you are trying to reach with your promotion?● For some audiences, social media will be the right forum. For others, it wont be.
Think about your audience We want to "provide the highest level of services to all library users" (ALA Code of Ethics, article 1), no matter what tools we use to reach them. "Pippin Puppets at the Library! Meet the Headmaster," plymouthdistrictlibrary, Flickr, CC BY-NC 2.0
Dont promote your library onlythrough social media If you are only promoting your library through social media, youre not reaching patrons who dont use them.
Dont promote your library onlythrough social mediaIn addition, childrenunder the age of 13are technically notpermitted to haveaccounts on socialmedia sites, so youarent reachingthem either. "Smiling little readers!," plymouthdistrictlibrary, Flickr, CC BY-NC 2.0
Alternative methods of libraryprogram promotion Have your own website that doesnt require/use a login through a different social media site.
A good example: Ann Arbor District Librarys website: aadl.org ● Prominently features events on front page of website ● Includes links to events, organized by library branch, age group, event category and library seriesImages comefrom AADLwebsite.4/14/2013
Alternative methods of libraryprogram promotionPost promotionalmaterials in pertinentplaces within the libraryspace.● Put information about childrens programming in the childrens room● Post Upcoming Events in the front of the library http://www.flickr.com/photos/dreamsjung/3923524134/lightbox/
A good example of well placed promotionalmaterial: University of Michigan Librarys, "Is that the library in your pocket?" campaignhttp://commblog.lib.umich.edu/2011/02/23/is-that-the-library-in-your-pocket/
Alternative methods of libraryprogram promotion Alternative online presence: listservs or email chains rather than social media networks perhaps. This makes it more personal and they are more in control.
AADL as an example:● The staff posts events in a blog attached to the AADL website. This way, patrons can set up their own RSS feed and get alerts● This is a compromise for people who have an online presence, but choose to avoid social media sitesaadl.org 4/14/2013
Alternative methods of libraryprogram promotion Do not be afraid to promote outside the library. Sometimes traditional methods of promotion still work best. ○ Work with local newspapers print or online ○ Put up flyers in public areas like coffee shops ○ Collaborate with other organizations ○ Word of mouth always works. Talk to library patrons
Examples of ProgrammingWithout Social Media● Letters/Cooperation with Popular Company/Coupons ○ Hogan, Jan. "Library promotion aimed at kids," Las Vegas Review 25 October 2010. http: //search.proquest.com.proxy.lib.umich.edu/docview/260147164?accountid=14667.● Fortune Cookies at University Events (second half of the article) ○ Jennings, Eric and Kathryn Tvaruzka. "Quick and Dirty Library Promotions that really Work." Journal of Library Innovation 1, no. 2 (2010): 6-14. http://search.proquest.com. proxy.lib.umich.edu/docview/865644166?accountid=14667.● Billboards and Posters in Public Spaces ○ Bizzle, Benjamin, "A Philosophy of Bold Promotion in Arkansas." Information Today, Inc. 2012. http://www.infotoday.com/mls/sep12/Bizzle--How-To--A-Philosophy-of-Bold- Promotion-in-Arkansas.shtml● Radio Interviews/advertising ○ Humphrey, Megan, "New Radio Campaign Bridges Opportunity Gap for Latinos by Promoting Library Use." American Library Association. 2008. http://www.ala. org/news/news/pressreleases2008/october2008/campaignunivision● A General List of Examples (some need small adaptations): ○ http://www.lrs.org/documents/field_stats/promoting_library_sponsored_events.pdf ○ http://www.ala.org/alsc/issuesadv/kidscampaign/signup
Sources Cited● Pew Study - Demographics of Social Media Users ○ http://pewinternet.org/~/media/Files/Reports/2013/PIP_SocialMediaUsers.pdf● ALA Code of Ethics ○ http://www.ala.org/advocacy/proethics/codeofethics/codeethicsAdditional Resources● Whose Space? Differences Among Users and Non-Users of Social Network Sites ○ https://umdrive.memphis.edu/cbrown14/public/Social%20Media/Hargittai% 202007.pdf● On Social Media and Children Under 13. ○ http://www.thedigitalshift.com/2012/11/social-media/kids-online-report-young- childrens-social-networking-habits-harder-to-track-than-teens/● The World Would Be Better Off Without Social Networking ○ http://othstoday.com/the-world-would-be-better-off-without-social-networks/● The Impact of Social Media on Children, Adolescents and Families ○ http://pediatrics.aappublications.org.proxy.lib.umich.edu/content/127/4/800● Geek the Library Promotional Campaign ○ www.geekthelibrary.org