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Search engine marketing is a key pillar of almost every online marketing budget. This means search marketers are now responsible for managing tens of billions of annual spending on the placement and optimization of keyword-based advertising programs. To compete effectively, these paid search strategists must keep up with the ever changing intricacies and best practices of search marketing, while also taking into account the increasing convergence of search marketing and social media.
With that in mind, we developed this report: “How Search Marketers Engage on Twitter”, using Leadtail’s Social Insights Technology to analyze data from Twitter.
The goal of this special report is to help you answer questions such as:
How do search marketers describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these search practitioners consuming and sharing?
Who are the most influential publications and people with search marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching and engaging search marketing professionals, and influencing them to take the actions you care about most.