What to consider when you are considering a website update

531 views

Published on

Slides from Seminar held May 12, 2011. The full replay, including audio, is available at http://www.instantpresenter.com/PIID=E955DA83814F

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
531
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

What to consider when you are considering a website update

  1. 1. What  to  consider  when  you  are  considering  a  website  update  
  2. 2. Leading  Results  Overview   •  Marke4ng  services  firm  –  coaching  and  consul4ng     »  1:1  Coaching,  Group  Coaching   »  Frac4onal  VP  of  Marke4ng   »  Social  Media  Coaching  and  Learning   »  Referral  Marke4ng  Coaching  and  Classes   •  Authorized  Duct  Tape  Marke4ng  coaches   •  Offices  in  Boston  and  Philadelphia   •  Clients  throughout  North  America   •  We  help  our  clients  stop  was4ng  money  on  marke4ng  that   does  not  create  results  
  3. 3. Leading  Results  Core  Marke4ng  Mantra   •  Dont  talk  about  the  products  you  sell;  talk  about  the   problems  you  solve.       •  Then  talk  about  the  remarkably  different  way  that  I   will  experience  working  with  you  as  you  solve  those   problems.     •  Be  sure  you  tell  me  what  I  get;  NOT  what  you  do.     Because  I  dont  have  4me  to  figure  out  if  what  I  need   is  what  you  do.    
  4. 4. Defini4on  of  Marke4ng  Know   Like   Trust   TRY   Buy   Repeat   Refer  
  5. 5. Marke4ng  is  a  System   1.   Strategy  before  tac4cs   2.   Fill  your  marke4ng  hourglass   3.   Publish  educa4onal  content   4.   Create  a  total  web  presence     5.   Use  a  lead  genera4on  trio   6.   Make  selling  a  system  too   7.   Live  by  the  calendar  
  6. 6. Strategy  before  tac4cs        (and  your  website  is  part  of  your  tac4cal  elements)   •   Define  your  Marke4ng  Purpose     •   Narrow  your  focus   •   Differen4ate  and  dominate  
  7. 7. Define  your  Marke4ng  Purpose  
  8. 8. Marke4ng  Purpose     •  Not  about  what  you  do  –  Its  why  you  do  it   »  Beyond  making  money   •  Ques4ons  to  Answer:   »  What  value  do  we  always  deliver   »  What  advice  would  you  give  to  someone  looking   to  buy  what  you  sell?   »  How  do  you  want  your  customers  to  describe  you,   your  company,  your  service?  
  9. 9. Example   Leading  Results:  Purpose:  Help  small  business   stop  was4ng  money  on  marke4ng  and  be   more  successful  in  their  efforts   You  should  answer  the  ques;ons:   »  What  value  do  we  always  deliver   »  What  advice  would  you  give  to  someone  looking  to  buy   what  you  sell?   »  How  do  you  want  your  customers  to  describe  you,  your   company,  your  service?  
  10. 10. Narrow  your  focus  
  11. 11. Ideal  Customer  (aka:  target  market)   •  What  it  should  not  be:   »  Anyone  with  money   »  Anyone  in  a  certain  city  or  town   »  Anyone  that  wants  to  buy  x   »  Anyone….  
  12. 12. What  is  ideal?   •   Values you •  Profitable •  Refers
  13. 13. Ideal  customer   •  Demographics •  Psychographics •  Geographics •  Behavior
  14. 14. Differen4ate  and  Dominate  
  15. 15. What  people  really  buy?   •  Your unique product/service •  Your unique process •  Your unique experience •  Your unique people •  Your unique guarantee •  Your unique packaging/delivery …..Against a problem Its not about the products you sell, its about the problems you solve – and your website needs to showcase this!
  16. 16. Need to OverhaulYour Website?
  17. 17. TODAY’S SCHEDULE★  Death of the Brochure Website★  Developing Your Website Strategy★  What You Should Be Thinking About
  18. 18. Death of the Brochure Website
  19. 19. Need We Say More?!?
  20. 20. DevelopingYour WebsiteStrategy...
  21. 21. What Are YourOpportunities?
  22. 22. reading vs. scanning
  23. 23. Want to talk more...http://www.synergema.combbennett@synergema.com
  24. 24. Summary   •  Before  you  start,  understand  what  you  want  to  do   »  Why  are  you  in  business?   »  Who  is  your  ideal  customer?   »  How  are  you  different?   •  Then   »  What  is  the  site  purpose?   »  The  design  &  use  elements   »  The  technology  
  25. 25. We  help  small  businesses  stop  was4ng  money  on  marke4ng   Thank  You  &  Ques;ons   Contact  Us   Leading  Results                                                                                                        Synergema  Web:    www.leadingresults.com        hgp://www.synergema.com  Email:    dkraus@leadingresults.com      bbenneg@synergema.com  Phone:    978-­‐562-­‐4161            484  288-­‐8290  Twiger:    @LeadingResults          @synergema      facebook.com/leadingresults      facebook.com/synergema  

×