EngageThe InboundMarketingChecklistDouglasKarrDK New Media
How Do People Buy From You?+ =+ =Sales:Marketing:CallsAds, Content, Events
Reality of How People Buy From You+=+ ++ -Sales Marketing Search SocialLocation Reviews Competition
It’s Paths, Not Funnels
Why Do People Select You?TrustAuthorityProductConveniencePriceService
EngageEngagement happens whenProspect NeedsMatch your ServiceThey Found you,recognize your Authorityand Trust you.
FoundSearch• Brand• Topic• LocalSocial• Network• Industry
The Problem•SEO is a math problem.•Search is a people problem.
The SignsVolumeRankVisitorsConversions
Go OftenDo what says.
Marketing and IntentLeadNurturing
Audible, Visual, Kinesthetic
Priorities for Inbound Strategy• Website that is found via search and shared viasocial media• Content that is recent, freq...
Contact UsDK New Media120 E Market St, Suite 940Indianapolis, IN 46204317.456.2564info@dknewmedia.comMarketing Tech Bloght...
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"Get Your In-Bound Marketing Ready to Race With The Inbound Marketing Checklist" Doug Karr: President and CEO DK New Media

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Everyone wants to run with a winner and that's true of your prospects too. While you are building a winning demand generation strategy, prospects will be researching your brand, products and services online to find out more about you and how well you are racing against your competitors. We'll provide a baseline checklist to help you focus your efforts and take advantage of trends-from Search, to Social, Email, Mobile and Video-and beyond.

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"Get Your In-Bound Marketing Ready to Race With The Inbound Marketing Checklist" Doug Karr: President and CEO DK New Media

  1. 1. EngageThe InboundMarketingChecklistDouglasKarrDK New Media
  2. 2. How Do People Buy From You?+ =+ =Sales:Marketing:CallsAds, Content, Events
  3. 3. Reality of How People Buy From You+=+ ++ -Sales Marketing Search SocialLocation Reviews Competition
  4. 4. It’s Paths, Not Funnels
  5. 5. Why Do People Select You?TrustAuthorityProductConveniencePriceService
  6. 6. EngageEngagement happens whenProspect NeedsMatch your ServiceThey Found you,recognize your Authorityand Trust you.
  7. 7. FoundSearch• Brand• Topic• LocalSocial• Network• Industry
  8. 8. The Problem•SEO is a math problem.•Search is a people problem.
  9. 9. The SignsVolumeRankVisitorsConversions
  10. 10. Go OftenDo what says.
  11. 11. Marketing and IntentLeadNurturing
  12. 12. Audible, Visual, Kinesthetic
  13. 13. Priorities for Inbound Strategy• Website that is found via search and shared viasocial media• Content that is recent, frequent, relevant• Social presence building authority• Calls-To-Action (CTAs) that direct visitors• Landing Pages that capture data• Nurturing programs that touch and advanceleads• Feed Audible, Visual and Kinesthetic Needs
  14. 14. Contact UsDK New Media120 E Market St, Suite 940Indianapolis, IN 46204317.456.2564info@dknewmedia.comMarketing Tech Bloghttp://www.marketingtechblog.com

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