Facebook Fan Page Set Up and Design

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Facebook fan page set up and basic fan page tips to build a presence that helps you generate more new business and traffic. This is a basic fan page set up guide, not facebook marketing. But I am going to create more advanced tutorials on facebook social media marketing and advertising so stay tuned.

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Facebook Fan Page Set Up and Design

  1. 1. Facebook Fan Page Set Up<br />and Welcome Page Tips<br />For Small Businesses!<br />By Brian Maroevich<br />LocalMarketingChannel.com<br />
  2. 2. Facebookis one of the most important online marketing tools for small businesses because…<br />…A large percentage of your potential and current clients have a Facebook account and they are spending a lot of time there (you’re employees are too).<br />
  3. 3. A quality Facebook business page set up<br />(or fan page) is essential to the growth of your business <br />(Facebook advertising is important as well, but I’ll save that for the advanced <br />material slide show).<br />Facebook Fan Page Set Up & Design Steps:<br />
  4. 4. Step 1<br />Log into your Facebook account. If you don’t have an account create a personal account first (you used to have a personal account before you could create a fan page but it looks like now you can. See arrow at the bottom of the image below. But having a personal is important to understanding how social media works as you begin to market your business fan page.).<br />If you log into your account go to the very bottom right of the page and click Create A Page.<br />
  5. 5. Step 2<br />Your next choice is to choose what type of business page you are going to create. <br />Since your business is a local business choose Local Business Or Place.<br />
  6. 6. Step 3<br />Fill out the form which is created once you click Local Business or Place.<br />After you finish this part of your Facebook business page set up you will come to a page that looks like a regular Facebook Page, but it’s not. It’s your Fan Page (business page). Congratulations!<br />You will be given a three or four step set up process where they ask you to upload an image, invite friends, etc. But I recommend skipping all that for now. Especially the inviting of friends and contacts to your page. You can do that later.<br />
  7. 7. Step 4<br />Upload a profile picture for your fan page temporarily so that it doesn’t look deserted.<br />What you need to do is upload a big banner image that helps advertise your business. The maximum size for your Facebook fan page profile image is 540 pixels high by 180 pixels wide. Take advantage of that space.<br />
  8. 8. Step 4<br />Facebook business page profile picture example:<br />As you can see, this image is eye catching and provides basic business information.<br />
  9. 9. Step 5<br />Now that you have your profile image taken care of, you should post a video or two and some posts on your wall to get your page looking a little ‘lived in’ so that when you invite friends to ‘Like’ your page you are giving them a reason to like it.<br />
  10. 10. Step 6<br />Go out there and get some ‘Likes’ by inviting your friends and customers. There are many other ways of getting ‘Likes’ and customers using your fan page but for now we are just building a foundation.<br />
  11. 11. Step 7<br />Next you should get your unique url for your business fan page. <br />This is really important because people will be seeing an easy to remember URL like this (at the time of this writing you may have to get 25 likes before getting a unique URL):<br />http://www.facebook.com/royalspa<br />But if you don’t’ get a unique URL for your fan page it will look something like this:<br />http://www.facebook.com/#!/salonspaexample?sk=wall<br />
  12. 12. Step 8:<br />After you get our unique URL you can start promoting it a little more aggressively using Facebook Advertising, on your website, on print material, and to your list.<br />
  13. 13. Step 9<br />Get a custom made Fan Page page that helps you:<br />Generate ‘leads’ for your business.<br />Download a coupon.<br />Generate traffic to your website.<br />Do It Yourself<br />Hire A Fan Page Designer…<br />
  14. 14. Fan Page Designer<br />We can create an effective Fan Page for you. You’ll like it. I guarantee it…<br />LocalMarketingChannel.com<br />PS: Stay Tuned For Advanced Social Media Marketing Tips and FacebookAdvertising Techniques!<br />

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