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This Blogging Guide would help small businesses understand the importance of having an active blog, and will tell them how to start blogging.
Think of the digital marketing world as a gala event; everyone wants notice. To get that, just making an appearance is not enough, you have to really get in and make your presence felt. Now, you might ask, “How do I make my presence felt?"
To answer this is one (okay two) words I would say ‘Start Blogging’. To elaborate, “Write content that addresses the problems of people in your (business) community, and write it in so compelling a manner that people would want to share it with their friends. This sharing gives your brand and company publicity and respect.”