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Why Business Web Forms Must Have Email Auto Response?

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This presentation discusses why business web forms must have email auto response & SMS auto response for lead generation. This helps in efficient management of leads.

A website today, is much more than a business's identity; it is a source of lead generation and customer-driven services. Given that lead generation essentially happens using Sign Up forms; it is essential for business web forms to set up an email auto response for lead generation.

An email auto response is normally used to keep the prospective customers in the loop when the recipient is unable to respond immediately. This not only helps the company but informs the customer that they matter to the company.

Why do business sites need forms with email auto responses enabled?

1. Because it is not possible to send one on one message to all leads
2. Avoids blacklisting of accounts
3. To check the correctness of details entered
4. To send email auto responses to the sales team:
5. Brand recognition:

Auto responses can be used in the following situations:

Auto responders are used for a couple of reasons. Some of the most common ones being:

1. Confirmation of delivery
2. Information about the immediate unavailability of the receiver
3. Provision of marketing assistance
4. Product or service information
5. Respond to FAQs
6. Change of address
7. Sales promotion

Things to remember while creating email/SMS auto response templates:

1) Personalisation
2) Relevance
3) Timing

SMS Response

SMS auto responses have also gained a lot of importance lately. They are used, usually to notify customers of codes or passwords, essential for access to their account in that website or for any other purpose. This happens instantly and thereby, saves time.

Published in: Business, Technology
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Why Business Web Forms Must Have Email Auto Response?

  1. 1. Sign Up for Free 2 1. Because you cannot Send 100 Emails Manually Each Day Initially as the Lead volume is low, you can send emails manually to all the leads.
  2. 2. Sign Up for Free 3 However, it would be crazy when lead volumes get high. In such a case, enabling an auto-responder will solve all your problems!
  3. 3. Sign Up for Free 4 2. To Avoid blacklisting of accounts Sending 100s of emails everyday from your personal email ID, might cause your personal Email Account to be blacklisted. You don’t want to be called a spammer for just trying to engage with your prospects, do you!
  4. 4. Sign Up for Free 5 3. To check the correctness of details entered Some people might give you fake email IDs just to access the free goodies that you offer. You can counter this practice by sending the goodies (free eBook) using email auto response. 4. To send email auto responses to the sales team: You can enable email notifications to your sales team, so that they can get in touch with the leads while they are fresh enough.
  5. 5. Sign Up for Free 6 5. Brand Recognition: 6. All leads don’t immediately convert to customers! You have to keep these leads engaged. Triggered emails (for instance, a New Year Wish) would help them remember you. A customer who signed up for your free plan, probably signed up for 5 others. An auto response from you, on form fill would help him/her remember you.
  6. 6. 5 REASONS WHY BUSINESS WEB FORMS MUST HAVE EMAIL AUTO RESPONSE Auto responses can be used in the following situations:
  7. 7. Sign Up for Free 8 Information about the immediate unavailability of the receiver Provision of marketing assistance Confirmation of delivery 1 2 3
  8. 8. Sign Up for Free 9 Product or service information Respond to FAQs Sales promotion 4 5 6
  9. 9. 5 REASONS WHY BUSINESS WEB FORMS MUST HAVE EMAIL AUTO RESPONSE Things to remember while creating Email/SMS auto response templates:
  10. 10. Sign Up for Free 11 Personalisation Relevance Timing A message having the recipient’s name on it, like Dear X, adds a personal touch to it.
  11. 11. 5 REASONS WHY BUSINESS WEB FORMS MUST HAVE EMAIL AUTO RESPONSE SMS Auto Response:
  12. 12. Sign Up for Free 13 SMS auto responses are used, usually to notify customers of codes or passwords, essential for access to their account in that website or for any other purpose. For instance, if a customer has opened an account in a specific business site, the site may require the customer to put in a code in order to have access to his/her account. This code is then sent instantly to the customer, saving time and the hassle of sending a direct mail and waiting for it to arrive.
  13. 13. Generate, Nurture and Follow your Leads Software for Marketing and Lead Generation teams Sign Up for Free Enable your business web form with an auto response today. Try LeadSquared! For more information on email auto responses, read this post.

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