Facebook WhatsApp Deal

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Facebook buys WhatsApp for $19million, and this deal gives numerous opportunities to the marketers. See how and what!

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Facebook WhatsApp Deal

  1. 1. 4 Potential Opportunities for Marketers Facebook WhatsApp Deal
  2. 2. Why Whatsapp? Read the original article Here! >450 monthly active users, ~70% active on a given day growing by >1M registered users per day WhatsApp messaging volume approaching entire global SMS telecom volume (19B sent & 34B received per day) >600M photos uploaded per day >200 voice messages sent per day >100M video messages sent per day >100% year over year growth for all of the above
  3. 3. Facebook WhatsApp deal makes more sense *Inspite of the deal, WhatsApp will run independently.
  4. 4. So, what does the Facebook WhatsApp deal mean for marketers?
  5. 5. Implications that may take place when Facebook decides to integrate the two. • Through WhatsApp, brands can embrace marketing on mobile. • If Facebook lets marketers integrate business pages on WhatsApp, brand page visitors can then be directed to other apps/pages. • If Facebook allows ‘Poke’ on WhatsApp, marketers get an opportunity to share offers, promos, and branded content for limited time period.
  6. 6. • If WhatsApp gets commercialized, brands can leverage their products/services with targeted location-based ads. • WhatsApp Voice Communication – Brands can get celebrities/endorses to market their product with voice messages. • E-commerce brands can sell directly to customers via WhatsApp.
  7. 7. With LeadSquared, capture, manage & engage your leads till they convert Sign up for LeadSquared Trial Enjoyed reading? Share it with others Blog.Leadsquared.com

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