Pinterest Tips for Tradeshow Industry Marketers


Published on

This slideshow is jam-packed with takeaways that tradeshow managers can use to jumpstart their Pinterest marketing at their event including a plan of action to put into place now. For more useful tradeshow tips visit our blog:

Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined

You can’t afford to avoid learning about Pinterest. This network is seeing explosive growth in social media market share across the world, up 5124% in share of visits to all social media sites in North America.

Specifically the webinar will focus on 3 new ways to tap new opportunities and step up your game using Pinterest:

You’ll learn:

- Tools that will have you ‘Pinteresting’ like a pro at your conference.
-How to increase the amount of times your event will show up in keyword searches.
-How to create unique pinboards.

This webinar would be beneficial to event organizers and association managers who run tradeshows, conferences and small or large shows.

  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Pinterest Tips for Tradeshow Industry Marketers

  1. 1. Welcome to the webinar, it will begin shortly.Pinterest Tips for Tradeshow Industry Marketers Visit us at
  2. 2. Step up Your Marketing Using Pinterest Your host is Joanna Stasuk, Bartizans Marketing Director
  3. 3. What is Pinterest and How Does it Work?Pinterest is a social network and contentsharing service that allows members to"pin" images, videos and other objectsto their pinboard by posting, also knownas ‘pinning”.One of the primary goals of usingPinterest is to get more pins to yourcontent on your site.This network is seeing explosive growthin social media market share across theworld, up over 5000% in share ofvisits to all social media sites inNorth America.
  4. 4. Why Does it Matter?Explosive Growth and Active Users
  5. 5. Why Does it Matter?TRAFFIC BUILDER: Most importantly, it builds traffic to your mainwebsite. In October, the website of Time Inc.’s Real Simplemagazine got more traffic from Pinterest than Facebook. Source: AdAgeCOMMUNITY BUILDER: Customer service titan Nordstrom was oneof the first companies to use Pinterest, Why? "We found that its agreat way to not only share info but also learn about our community,"said social media manager Shauna Causey.LEAD BUILDER: All of that extra traffic should be generating moreleads. Make sure you have plenty of ways to capture prospect infoonce they land on your main website or blog.
  6. 6. Why Does it Matter?KEY TIP: Users of Pinterest are an activegroup of people willing to tell the world aboutthe things they identify with.They use it to remind themselves to takeaction, they use it to recommend and theyuse it to search for, learn and buy newthings.
  7. 7. How can Pinterest Work for Your Event? Pinterest promotes your community. It is not purely about self promotion and pushing your message. Too much promotion will annoy your customers. Share content that is interesting around the tradeshow industry.
  8. 8. How to Start Pinteresting 1. Activate your account 2. Optimize your Pinterest profile under the settings tab by filling out your profile completely. 3. Connect your website and other social profiles 4. You can choose to add members of your team to the contributors section of your page. 5. Next step after sign up is to populate your page.Tip: An empty profile or just one board on your profile will do more harm than good.
  9. 9. How to Create a BoardIts really easy to do. Pinterest has minimal menus. 1. Go to “Add” 2. Create a Board” 3. Choose a descriptive name and you are done.
  10. 10. How to Create a Board that Gets SharedUse boards to tell a story. Decidewhat topics would be interesting tothose in our industry.If you have a blog, you alreadyknow what topics are interesting toyour industry.
  11. 11. Ideas for Events Related Pinboards• Testimonials• eBook Covers• Videos• Event Photos• Great tradeshow displays• Inspirational quotes from keynote speakers• Employee Photos• Customer Success
  12. 12. Put Your Personality Into Your BoardsYour event is more than just a logo! Injects personality into yourcompany. Show off your work culture and values. Pinterest is a place totell people what you and your company are like, personally. At Bartizanwe love tech gadgets so we have a board all about cool tradeshow gear.
  13. 13. How to Grow Your Followers• 80% of pins are “re-pins,” attesting to the viral nature of the Pinterest community.• Engage with other people on Pinterest.• Repin other peoples pictures to your boards.• Comment on other peoples pins.• Add a “Pin It” or “Follow me on Pinterest” button on your website, and promote via email.• Mix links in, and dont have your pins always point back to your site. Its about helping others in your industry and networking.• Promote your boards and Pinterest page through other channels like Twitter, Facebook, and LinkedIn.
  14. 14. Best Practices: How Many Times Should you Post?It doesn’t matter how often, justpin to different boards. Makecomments on other boards, pins,and repins. Post quality, coolthings.Dont clog up same streamsrandom clutter, though. But if youpost quality items, then post asmuch as you like.The pins that get clicked themost are either related totrending topics, contain a tutorialor a call-to-action.
  15. 15. PICTURES!Everything on Pinterest is about the pictures.You have to have good pictures. If not, no one will follow you or re-pinyour posts.
  16. 16. What Makes a Good Picture?•Bold•Pictures with large sayings•Cartoons•Infographics•Self-contained
  17. 17. What Action Would You Like Viewers to Take?
  18. 18. Editing Photos is EasyTwo great lets you upload a picture and add text toyour lets you add special effects to photos.
  19. 19. Run Contests on Pinterest. “Pin it to Win it”
  20. 20. Cool tools to step up your Pinterest game: Repinly: scheduling is going to be available Pinreach: for analytics and scores to see how well you are doing, see which boards are performing well lets you grab photos and edit them in a variety of ways.
  21. 21. Learn More about Pinterest Be sure to follow Bartizan’s pins for other marketing tips. copy of this presentation will be emailed to you by the end of the day today
  22. 22. 2 Little Known Tips1. If you are selling something...Add a "$"to the Pin description and Pinterest willautomatically add a price banner to thephoto. Within the Pin, remember to link tothe website so people can buy the product.2. Pinterest has an easy to use mobile appso you can take a picture and pin it usingyour mobile.