Will Your Kid Grow Up to Be a Demand Generation Professional?

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Will Your Kid Grow Up to Be a Demand Generation Professional?

  1. 1. How to Raise a Future DemandGeneration Professional
  2. 2. Does Your Kid Display Any of These Traits?
  3. 3. Trait: ANALYTICALFrequently screams “show me the data” when something needs to be doneAlways sorts relatives and friends into categories to better understand their needsand manipulate them skilfully.Uses unusual logic to win arguments.(“No point in driving me to school today. Think of the wasted gasoline, extra pollutionand possible exposure to flu viruses.“)
  4. 4. Trait: ANALYTICALFrequently screams “show me the data” when something needs to be doneAlways sorts relatives and friends into categories to better understand their needsand manipulate them skilfully.Uses unusual logic to win arguments.(“No point in driving me to school today. Think of the wasted gasoline, extra pollutionand possible exposure to flu viruses.“)
  5. 5. Trait: ANALYTICALFrequently screams “show me the data” when something needs to be doneAlways sorts relatives and friends into categories to better understand their needsand manipulate them skilfully.Uses unusual logic to win arguments.(“No point in driving me to school today. Think of the wasted gasoline, extra pollutionand possible exposure to flu viruses.“)
  6. 6. Trait: GOAL FOCUSEDWon’t take “no” for an answer when requesting a chocolatebar.Makes a career choice at age 5, and sticks to it.Wants the most expensive iPad model and is willing tonegotiate terms to get it. (“How many times will I need tomow the lawn and clean my room before you buy it?“)
  7. 7. Trait: GOAL FOCUSEDWon’t take “no” for an answer when requesting a chocolatebar.Makes a career choice at age 5, and sticks to it.Wants the most expensive iPad model and is willing tonegotiate terms to get it. (“How many times will I need tomow the lawn and clean my room before you buy it?“)
  8. 8. Trait: GOAL FOCUSEDWon’t take “no” for an answer when requesting a chocolatebar.Makes a career choice at age 5, and sticks to it.Wants the most expensive iPad model and is willing tonegotiate terms to get it. (“How many times will I need tomow the lawn and clean my room before you buy it?“)
  9. 9. Trait: Attentive to DetailsRefuses to eat broken cookies due to aestheticconsiderations.Berates the manager at McDonald’s when french fries aren’tserved at precisely the right temperature.Counts corn kernels, peas, etc. on the dinner plate; thenarranges them in repeating patterns on a layer of mashedpotatoes.
  10. 10. Trait: Attentive to DetailsRefuses to eat broken cookies due to aestheticconsiderations.Berates the manager at McDonald’s when french fries aren’tserved at precisely the right temperature.Counts corn kernels, peas, etc. on the dinner plate; thenarranges them in repeating patterns on a layer of mashedpotatoes.
  11. 11. Trait: Attentive to DetailsRefuses to eat broken cookies due to aestheticconsiderations.Berates the manager at McDonald’s when french fries aren’tserved at precisely the right temperature.Counts corn kernels, peas, etc. on the dinner plate; thenarranges them in repeating patterns on a layer of mashedpotatoes.
  12. 12. Trait: Process OrientedAsks too many questions about how babiesare made. (“But what happens BEFORE thatstep?”)Can’t fall asleep at night because he/she needsto know where water goes after it disappearsdown the drain.Draws a flowchart of the plot line after readingDr. Seuss’s How the Grinch Stole Christmas.(“Why didn’t he address the root cause of hisproblems?”)
  13. 13. Trait: Process OrientedAsks too many questions about how babiesare made. (“But what happens BEFORE thatstep?”)Can’t fall asleep at night because he/she needsto know where water goes after it disappearsdown the drain.Draws a flowchart of the plot line after readingDr. Seuss’s How the Grinch Stole Christmas.(“Why didn’t he address the root cause of hisproblems?”)
  14. 14. Trait: Process OrientedAsks too many questions about how babiesare made. (“But what happens BEFORE thatstep?”)Can’t fall asleep at night because he/she needsto know where water goes after it disappearsdown the drain.Draws a flowchart of the plot line after readingDr. Seuss’s How the Grinch Stole Christmas.(“Why didn’t he address the root cause of hisproblems?”)
  15. 15. Trait: PatienceRecreates Formula One racing in the garden with duelling snails on adirt track.Takes up bird watching at an early age.Eats desserts very slowly to prolong the experience.Willing to wait for serious answers to profound questions until he/sheis older.
  16. 16. Trait: PatienceRecreates Formula One racing in the garden with duelling snails on adirt track.Takes up bird watching at an early age.Eats desserts very slowly to prolong the experience.Willing to wait for serious answers to profound questions until he/sheis older.
  17. 17. Trait: PatienceRecreates Formula One racing in the garden with duelling snails on adirt track.Takes up bird watching at an early age.Eats desserts very slowly to prolong the experience.Willing to wait for serious answers to profound questions until he/sheis older.
  18. 18. Trait: CreativeCreates artwork spontaneously on clean walls at home.Bedroom looks as if it belongs in House Beautiful magazine.Invents new and bizarre games to play with other children, butmanipulates every contest to win.
  19. 19. Trait: CreativeCreates artwork spontaneously on clean walls at home.Bedroom looks as if it belongs in House Beautiful magazine.Invents new and bizarre games to play with other children, butmanipulates every contest to win.
  20. 20. Trait: CreativeCreates artwork spontaneously on clean walls at home.Bedroom looks as if it belongs in House Beautiful magazine.Invents new and bizarre games to play with other children, butmanipulates every contest to win.
  21. 21. Trait: Measurement MentalityNever leaves home without a tape measure, stopwatch andthermometer.Always asks strangers about their height and weight.Wants to collect ultra-precise data to calculate your car’s gasolinemileage to five decimal places.
  22. 22. Trait: Measurement MentalityNever leaves home without a tape measure, stopwatch andthermometer.Always asks strangers about their height and weight.Wants to collect ultra-precise data to calculate your car’s gasolinemileage to five decimal places.
  23. 23. Trait: Measurement MentalityNever leaves home without a tape measure, stopwatch andthermometer.Always asks strangers about their height and weight.Wants to collect ultra-precise data to calculate your car’s gasolinemileage to five decimal places.
  24. 24. Sounds familiar?
  25. 25. Check out How to Raise a Future Demand Generation Professional We give you everything from classes to enroll them in, activities to encourage and suggested bedtime readinghttp://www.leadformix.com/blog/2013/02/how-to-raise-a-future-demand-generation-professional/
  26. 26. www.leadformix.com Call Us: Corporate Headquarters: +1 (925) 251-2283 Asia Pacific Headquarters: +91-080-41636861 UK & European Headquarters: + 44 (0)208 899 6444 Email Us: Sales Queries: sales@leadformix.com Media: media.relations@leadformix.com www.leadformix.com Support: support@leadformix.com Careers: careers@leadformix.comCall Us: Email Us:Corporate Headquarters: +1 (925) 251-2283 Sales Queries: sales@leadformix.comAsia Pacific Headquarters: +91-080-41636861 Media: media.relations@leadformix.comUK & European Headquarters: + 44 (0)208 899 6444 Support: support@leadformix.com Careers: careers@leadformix.com

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