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Marketing Automation Predictions 2013

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Marketing Automation Predictions 2013

  1. 1. MARKETING AUTOMATION PREDICTIONS FOR 2013
  2. 2. CONSOLIDATIONNon traditional players will enter themarketHigher marketing budgets andexpectations for demand generation
  3. 3. DYNAMIC CONTENT Show potential customers what THEY want to see – not what WE want them to see
  4. 4. BEHAVIORAL ANALYSISPioneered by Amazon, now astandard to which marketingautomation platforms willaspire to
  5. 5. LEAD SCORING 8.0 7.5 Move towards calculations based on statistical analysis - derive more useful attributes about leads from large data sets
  6. 6. VERSATALITYExtend marketing automationplatforms to other phases of thecustomer lifecycle - training,retention and loyalty programs, andto generate feedback
  7. 7. GET MORE FROM OUREXPERTS AND THEIR EXPERTISEhttp://www.leadformix.com/blog

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