Create Big Buzz for Less

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Create Big Buzz for Less

  1. 1. Create Big Buzz for LessShreesha RamdasVP of Enablement at CallidusCloud
  2. 2. The Challenges••••
  3. 3. 1 Website• Use Content Management System – Quick (Template based) – Self maintainable• Visitors are impatient – Load fast (technical speed) – To the point (speed of content) – Scannable (structural speed)• ‘Big’ feel – Larger than life
  4. 4. example
  5. 5. example
  6. 6. 2 Content “The single most important thing most Web sites can offer to their users is content that those users will find valuable. ” Jesse James Garrett directory website blog RSS social portals syndication PR webinar
  7. 7. example
  8. 8. 3 Analytics
  9. 9. 4 Social Media
  10. 10. 6 Outbound
  11. 11. Big Picture Blogs Micro-blogs Custom Custom Website Intro Sales Monthly Social networks Email EmailsContent Blog Qualification & Video sites Initiate Auto Automated Preso sites Quarterly Landing Intro Sales Nurture Forums Pages Email Emails Groups Q&A sites Forms Emails Emails
  12. 12. Shreesha RamdasVP Enablement | LeadFormixhttp://www.linkedin.com/in/shreesharamdas

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