Marin Cramer, Elena Fevre, Lea Chelli, Léna Gaffuri, Clara Garnier,
Camille Dezamis, Catherine Désenfant
SUMMARY
- Presentation of the brand
- Customer segments
- Value Proposition
- Channels
- Customer Relationships
- Revenue ...
online-dating website
Gary Kremen founder and CEO
created in 1995
premium model
CUSTOMER SEGMENTS
Both gender are represented but
men > women
Creating value for men from 18 to 60+
Women are products
VALUE PROPOSITIONS
- VP = 3 types of premium
accounts
- VP= high R&D--> intelligent
algorithm
Positive Negative
- Too many...
CHANNELS
"It is ok to be you. Actually, it's fantastic that you are who you are. And
anyone who doesn't see that perhaps j...
CUSTOMER RELATIONSHIPS
- Customers acquired thanks to the providing
of more precise selection criteria.
- Customer retenti...
REVENUE STREAMS
• Use of adverts/ publicity to
produce revenue.
• Acquisitions/creation of
new, ‘trendier’ dating sites—
>...
KEY RESOURCES
• « women must enter, the men will follow »
• Women targeted thanks to the criteria : precise, high privacy,...
KEY ACTIVITIES
- Provides an Online Dating service to their members
- Match affinity
- Single ls in America (since 2011)
-...
KEY PARTNERSHIPS
→ Building a portal partnership network
→ Grow the registered member database
COST STRUCTURE
Costs of advertising
Costs of development and innovation of the website
BUSINESS MODEL CANVAS
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Match.com

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Match.com

  1. 1. Marin Cramer, Elena Fevre, Lea Chelli, Léna Gaffuri, Clara Garnier, Camille Dezamis, Catherine Désenfant
  2. 2. SUMMARY - Presentation of the brand - Customer segments - Value Proposition - Channels - Customer Relationships - Revenue Streams - Key Resources - Key Activities - Key Partnerships - Cost Structure
  3. 3. online-dating website Gary Kremen founder and CEO created in 1995 premium model
  4. 4. CUSTOMER SEGMENTS Both gender are represented but men > women Creating value for men from 18 to 60+ Women are products
  5. 5. VALUE PROPOSITIONS - VP = 3 types of premium accounts - VP= high R&D--> intelligent algorithm Positive Negative - Too many adverts, hard to navigate, focus on people - No mobile application - Unable to search by name
  6. 6. CHANNELS "It is ok to be you. Actually, it's fantastic that you are who you are. And anyone who doesn't see that perhaps just isn't right for you." • Website • TV spot • YouTube videos • Twitter • Making competition between customers
  7. 7. CUSTOMER RELATIONSHIPS - Customers acquired thanks to the providing of more precise selection criteria. - Customer retention : quick and numerous results
  8. 8. REVENUE STREAMS • Use of adverts/ publicity to produce revenue. • Acquisitions/creation of new, ‘trendier’ dating sites— > OkCupid, Tinder • Freemium—> Premium advantages 
 
 
 —> $ 194 Million/year
  9. 9. KEY RESOURCES • « women must enter, the men will follow » • Women targeted thanks to the criteria : precise, high privacy, appealing and easy to use website. • The algorithme —> R&D constant • Premium access —> with apps-global content
 
 —> 5 Million unique visitors/month 

  10. 10. KEY ACTIVITIES - Provides an Online Dating service to their members - Match affinity - Single ls in America (since 2011) - Match.com Activities & Events
  11. 11. KEY PARTNERSHIPS → Building a portal partnership network → Grow the registered member database
  12. 12. COST STRUCTURE Costs of advertising Costs of development and innovation of the website
  13. 13. BUSINESS MODEL CANVAS

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