SYSTEM DESIGN STATE-OF-THE-ART IN CHINA Contributors: Liu Xin  PhD. Tsinghua University / Academy of arts & Design / Indus...
CONTENTS: <ul><li>THE UNDERSTANDING OF SDS </li></ul><ul><li>BASIC INFORMATION OF CHINA: ACHIEVEMENTS AND PROBLEMS </li></...
Sustainable Development  is  a  very hot (even be abused )  word in China now. Lot of  people are familiar with the word a...
In Tsinghua we have  “System Design Studio”  from 1998 , the vision seems coincides with concept of  DFS . <ul><li>THE UND...
“……  the  design of such  systems of products and services which would be jointly capable of satisfying specific needs and...
<ul><li>THE UNDERSTANDING OF SDS </li></ul>The concept of  “ 天人合一” “ harmony between human and nature”  was firstly descri...
<ul><li>THE UNDERSTANDING OF SDS </li></ul>Sustainable concept in ancient China is a systematic idea taking the ecological...
<ul><li>BASIC INFORMATION OF CHINA : ACHIEVEMENTS AND PROBLEMS </li></ul>China has experienced reform and opening-up for n...
<ul><li>BASIC INFORMATION OF CHINA : ACHIEVEMENTS AND PROBLEMS </li></ul>While economy developing rapidly, China also face...
<ul><li>BASIC INFORMATION OF CHINA : ACHIEVEMENTS AND PROBLEMS </li></ul>全球 70 %以上的电子垃圾倒在中国!
<ul><li>BASIC INFORMATION OF CHINA : ACHIEVEMENTS AND PROBLEMS </li></ul>2,  With Intensified the process of urbanization,...
<ul><li>BASIC INFORMATION OF CHINA : ACHIEVEMENTS AND PROBLEMS </li></ul>3, aging problems aggravate, and China would lose...
<ul><li>BASIC INFORMATION OF CHINA : ACHIEVEMENTS AND PROBLEMS </li></ul>Under this background,  SDS  concepts and practic...
<ul><li>SDS STATE-OF-THE-ART IN CHINA </li></ul>SDS  needs full understanding and cooperation of governments, enterprises,...
<ul><li>In recent years, Chinese governments positively promote “ Scientific Outlook on Development  ”, encourage “circula...
<ul><li>Due to the financial crisis, central government begin pay attention to design, which seems can help enterprises ge...
At present, most Chinese enterprises are at “production” stage, lack of design and develop capacities, and  manufacturing ...
http://images.google.cn/imglanding?imgurl=http:// <ul><li>SDS STATE-OF-THE-ART IN CHINA </li></ul>Financial crisis brings ...
At the same time,  service-driven enterprises mainly providing network services rapidly developed:  express, online shoppi...
Chinese consumer get more rich than before.  One side, abnormal consumption in Chinese rich class is not rare. In the tren...
On the other hand, green and environment protection awareness of the public significantly increased In recent years. Fashi...
For enterprises, design is service industry, only plays as role of profit tool. For most of Chinese designer, design is on...
<ul><li>No doubt,  LeNS  project would play an important role on  DFS  in China. </li></ul><ul><li>SDS STATE-OF-THE-ART IN...
<ul><li>Professor  Manzini ’s   continuous efforts on promoting social innovation and sustainable designation in China. </...
<ul><li>The establish of union of  DESIS China  (Design for Social Innovation and Sustainability in China) in March 2009. ...
As an independent social role, design has its own  values and social obligations. Chinese designers must change the trend ...
<ul><li>In financial crisis, processing enterprises are in trouble. Enterprises’ requirements on a new, differentiated pro...
<ul><li>Rapid spread of internet in China, and large amount of  practitioners would greatly promote the development of ser...
<ul><li>SUM-UP: CHINA’S OPPORTUNITIES </li></ul>Though most Chinese do not know about  SDS , and the economy development a...
Thanks Liu Xin, Tsinghua univ. [email_address]
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System Design State Of The Art In China

  1. 1. SYSTEM DESIGN STATE-OF-THE-ART IN CHINA Contributors: Liu Xin PhD. Tsinghua University / Academy of arts & Design / Industrial design dept. / China System Design for Sustainability (SDS) Politecnico di Milano May 18th 2009
  2. 2. CONTENTS: <ul><li>THE UNDERSTANDING OF SDS </li></ul><ul><li>BASIC INFORMATION OF CHINA: ACHIEVEMENTS AND PROBLEMS </li></ul><ul><li>SDS STATE-OF-THE-ART IN CHINA </li></ul><ul><li>SUM-UP: CHINA’S OPPORTUNITIES </li></ul>
  3. 3. Sustainable Development is a very hot (even be abused ) word in China now. Lot of people are familiar with the word and use it in different means and different ways. 这个词象一个筐,想装什么就装什么!大多数认为与环境相关,部分认为涉及到文化与社会和谐,仍旧有一些人仅仅认为是经济发展,或仅仅是个人利益的可持续发展。实际上这几个方面是相互依存的,象一个木桶,短板就是发展的极限。 <ul><li>THE UNDERSTANDING OF SDS </li></ul>Most people know a little about word of DFS (design for sustainability), but think it same with green design. Those who know about SDS are relatively less, even in the scope of designers. Focusing on the material product design is still in dominant in China.
  4. 4. In Tsinghua we have “System Design Studio” from 1998 , the vision seems coincides with concept of DFS . <ul><li>THE UNDERSTANDING OF SDS </li></ul>We think system design should not aim at “object”, but “event”, not “product” but “solution”, by means of processing relations of internal and external elements! It should be creating a new lifestyle for people, searching for a all-win situation for people, society, environment and enterprises, the final purpose is contributing to sustainable development of society.
  5. 5. “…… the design of such systems of products and services which would be jointly capable of satisfying specific needs and desires of the customer, and the related innovative stakeholders’ interactions, leading towards eco-efficiency, social equity and cohesion. (Carlo) <ul><li>THE UNDERSTANDING OF SDS </li></ul>
  6. 6. <ul><li>THE UNDERSTANDING OF SDS </li></ul>The concept of “ 天人合一” “ harmony between human and nature” was firstly described by Zhuang Zi living more than 2000 years before (about 369 B.C. - 286 B.C.), subsequently developed by other philosophers to a set of philosophy system, and thus constructed the main body of traditional Chinese culture. SUSTAINABLE CONCEPTS IN ANCIENT CHINA:
  7. 7. <ul><li>THE UNDERSTANDING OF SDS </li></ul>Sustainable concept in ancient China is a systematic idea taking the ecological environment as the central, and the harmonious development of mankind and nature as the vision , based on this thinking could really contribute to humanity’s well-being and long-term development.
  8. 8. <ul><li>BASIC INFORMATION OF CHINA : ACHIEVEMENTS AND PROBLEMS </li></ul>China has experienced reform and opening-up for nearly 30 years, and accessed the achievement attracting all world’s attention. Economy developed rapidly, living level of people raised... Per capita GDP of China in 80s of last century is 200$ , and that value in 2008 reached 3000$. China not only feeds 1.3 billion population with limited resources, but also creates a miracle of economic development.
  9. 9. <ul><li>BASIC INFORMATION OF CHINA : ACHIEVEMENTS AND PROBLEMS </li></ul>While economy developing rapidly, China also faces huge issues: 1, Over-exploitation of resources and increasingly serious environmental problems have been the huge burdens influencing future China development.
  10. 10. <ul><li>BASIC INFORMATION OF CHINA : ACHIEVEMENTS AND PROBLEMS </li></ul>全球 70 %以上的电子垃圾倒在中国!
  11. 11. <ul><li>BASIC INFORMATION OF CHINA : ACHIEVEMENTS AND PROBLEMS </li></ul>2, With Intensified the process of urbanization, large numbers of rural population flooding into big cities has challenged city management seriously : excessive density of population, serious traffic jam, widening rich-poor gap, pollution as well as low quality air and so on. 高峰时段,汽车时速约为 5km/h , not fast than carriage
  12. 12. <ul><li>BASIC INFORMATION OF CHINA : ACHIEVEMENTS AND PROBLEMS </li></ul>3, aging problems aggravate, and China would lose its labor advantages gradually. 4, laws and regulations which are not suitable to economic development needed to complete and improve. …… …… ……
  13. 13. <ul><li>BASIC INFORMATION OF CHINA : ACHIEVEMENTS AND PROBLEMS </li></ul>Under this background, SDS concepts and practice means much to the transition towards a sustainable society in china.
  14. 14. <ul><li>SDS STATE-OF-THE-ART IN CHINA </li></ul>SDS needs full understanding and cooperation of governments, enterprises, design and the public to achieve all-win situations. SYSTEM DESIGN FOR SUSTAINABILITY 企业 BUSINESS 制度 INSTITUTION 大众 PUBLIC/ CONSUMER 设计 DESIGN
  15. 15. <ul><li>In recent years, Chinese governments positively promote “ Scientific Outlook on Development ”, encourage “circular economy”, promote research on “sustainable development”, emphasizing on enterprises turning from “made in China” to “innovated in China”, producing value-added products, hope to gradually change develop mode on the base of resource consumption. </li></ul><ul><li>The governments also advocate “harmonious society”, hoping shake off the simple idea of economic development to achieve broad sense of sustainable society. </li></ul><ul><li>SDS STATE-OF-THE-ART IN CHINA </li></ul>Institution
  16. 16. <ul><li>Due to the financial crisis, central government begin pay attention to design, which seems can help enterprises get rid of the mode of imitation and Simple processing industry. </li></ul><ul><li>But in general, Chinese governments did not fully understand the importance of the role that design playing in “sustainable development”, and policy support is not enough. For SDS, they are even lack of basic understanding. </li></ul><ul><li>Local government’s concepts on design differ greatly. Part of them still pursue Image projects and face projects, improving design and sustainable development only staying on slogan. Though understanding of parts of local governments on design gradually deepening, but lack of experience and specific measures on promoting design development by policy and integrating design in sustainable development of local economic and culture. </li></ul><ul><li>SDS STATE-OF-THE-ART IN CHINA </li></ul>
  17. 17. At present, most Chinese enterprises are at “production” stage, lack of design and develop capacities, and manufacturing industry chain has not been well formed, enterprises relied on external market and mature product line model too much. Business <ul><li>SDS STATE-OF-THE-ART IN CHINA </li></ul>
  18. 18. http://images.google.cn/imglanding?imgurl=http:// <ul><li>SDS STATE-OF-THE-ART IN CHINA </li></ul>Financial crisis brings disastrous impacts on many manufacturing enterprises. (The largest toy manufacturer closed down) 2008 秋天合俊集团旗下两家工厂倒闭,为中国制造业的发展模式敲响了警钟 a wake-up call for China's manufacturing industry 。
  19. 19. At the same time, service-driven enterprises mainly providing network services rapidly developed: express, online shopping, telecommunications, Information services, catering, entertainment, and so on. Some Eco-Business in China enhance more than ever. Like BYD(Electric car), solar power industry, methane utilization technologies, straw energy technologies, and so on. <ul><li>SDS STATE-OF-THE-ART IN CHINA </li></ul>
  20. 20. Chinese consumer get more rich than before. One side, abnormal consumption in Chinese rich class is not rare. In the trend of globalization, commercial groups drive mass media to advocate certain America standards of “ happiness, success and noble ”,and t he rich and the stars have always been to play as consumption model to the public. the public often follow passively the step of “fashion and success” to the endless “consumption black hole”. Public/Consumer <ul><li>SDS STATE-OF-THE-ART IN CHINA </li></ul>
  21. 21. On the other hand, green and environment protection awareness of the public significantly increased In recent years. Fashion is no longer single, but multiple! The influence of Chinese traditional culture revived, natural, green, and thrifty lift styles are more and more accepted by the public. <ul><li>SDS STATE-OF-THE-ART IN CHINA </li></ul>
  22. 22. For enterprises, design is service industry, only plays as role of profit tool. For most of Chinese designer, design is only to provide dazzling forms of products, with less consideration on t he substance of the product, and not to concern about environmental protection and efficient use of resources. On the other hand, international sustainable design concepts are being continuously spread, and international sessions and cooperation projects on DFS in field of architecture, energy, transportation and culture spread become more and more. Design <ul><li>SDS STATE-OF-THE-ART IN CHINA </li></ul>
  23. 23. <ul><li>No doubt, LeNS project would play an important role on DFS in China. </li></ul><ul><li>SDS STATE-OF-THE-ART IN CHINA </li></ul>
  24. 24. <ul><li>Professor Manzini ’s continuous efforts on promoting social innovation and sustainable designation in China. </li></ul><ul><li>SDS STATE-OF-THE-ART IN CHINA </li></ul>
  25. 25. <ul><li>The establish of union of DESIS China (Design for Social Innovation and Sustainability in China) in March 2009. And so on …… </li></ul><ul><li>SDS STATE-OF-THE-ART IN CHINA </li></ul>All this effort makes more and more design students and designers to understand that DFS not only mention physical products, but also is system innovation, institution innovation, and the changing of production and consumption modes.
  26. 26. As an independent social role, design has its own values and social obligations. Chinese designers must change the trend taking stimulating consumption as the only vision, turning from “form supplier” to coordinator for interests of all parties, and continuously searching for a creative solution to achieve development of enterprises’ profits, consumers’ desires, environment’ benefits, sustainable usage of resources and social harmony. <ul><li>SDS STATE-OF-THE-ART IN CHINA </li></ul>
  27. 27. <ul><li>In financial crisis, processing enterprises are in trouble. Enterprises’ requirements on a new, differentiated profit model are more urgent than ever before. It is a time of changing! </li></ul><ul><li>SUM-UP: CHINA’S OPPORTUNITIES </li></ul><ul><li>Local governments have strong rights, could partially promote establishment of new business models. We have seen that the governments began to value the functions of design and increase budget on design development, some attempts have began. Policy assurance on changing! </li></ul>
  28. 28. <ul><li>Rapid spread of internet in China, and large amount of practitioners would greatly promote the development of service-based industries. Technology assurance on changing! </li></ul><ul><li>SUM-UP: CHINA’S OPPORTUNITIES </li></ul><ul><li>There is a large-scale market in China, especially vast rural market becomes more and more active, providing broad application prospects to SDS ( the new rural policy: the abolition of all agricultural taxes and permission of land transfer ) </li></ul>
  29. 29. <ul><li>SUM-UP: CHINA’S OPPORTUNITIES </li></ul>Though most Chinese do not know about SDS , and the economy development and shaking off poverty and setting out on a road to prosperity are still the main purpose, but indications show that with propagating the concept of design for sustainability, accumulating practical activities and enhancing people’s environmental awareness and concepts of harmonious society , it is possible that China gets on the path of sustainable development.
  30. 30. Thanks Liu Xin, Tsinghua univ. [email_address]

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