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Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
course System Design for Sustainability
Subject 6. Methods and tools for System Design for Sustainability
learning resource 6.1
MSDS Method for System Design for
Sustainability
carlo vezzoli
politecnico di milano . DESIGN dept. . DIS . School of Design . Italy
Learning Network on Sustainability (EU asia-link)
Learning Network on Sustainabile energy systems (EU edulink)
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
CONTENTS
. a resume of System Design for Sustainability
. MSDS: objectives, approach and phases
. MSDS: main tools
. overview of the MSDS method
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
SYSTEM DESIGN FOR USTAINABILITY:
A DEFINITION
“the design of the system of products
and services that are together able to
fulfil a particular customer demand
(deliver a “unit of satisfaction”) based on
the design of innovative interactions of
the stakeholders (directly and indirectly
linked to that “satisfaction” system)
where the economic and competitive
interest of the providers continuously
seeks both environmentally and socio-
ethically beneficial new solutions”
[Vezzoli et al. 2014]
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
A. “SATISFACTION-SYSTEM” APPROACH
design the satisfaction of a particular demand
(satisfaction unit) and all its related products and
services
B. “STAKEHOLDER CONFIGURATION” APPROACH
design the interactions of the stakeholder of a
particular satisfaction-system
C. “SYSTEM SUSTAINABILITY” APPROACH
design such a stakeholder interactions (offer
model) that for economic and competitive
reasons continuously seek after environmentally
and socio-ethical new beneficial solutions
SYSTEM DESIGN FOR SUSTAINABILITY:
APPROACHES/SKILLS
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
SCOPE: support design
processes for the development
of sustainable PSS, adaptable to
specific design requirements
and usable in existing design
processes
USERS: designer, design office,
designer within a company
TOOLS: free to download at
www.lens.polimi.it
MSDS: Method for System Design for Sustainability
…
EU funded project, Asia-link programme
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
STRATEGIC ANALYSIS
EXPLORING OPPORTUNITIES
SYSTEM CONCEPT DESIGN
SYSTEM DESIGN (AND ENGIN.)
COMMUNICATION
MSDS: PHASES OBJECTIVES
Gaining the information needed to
facilitate the generation of sustainable
PSS ideas and scenarios for sustainable
system innovations
Producing a “catalogue” of promising
sustainable PSS ideas and a
sustainability design-orienting sceanario
Defining and designing one or more PSS
concept potentially sustainable
Developing the most promising sustainable
PSS concept into a detailed version
necessariy to its implementation
Producing the documents for the external
communication of the PSS characteristics
(general and the sustainability ones)
ANALYSIS OF THE PROJECT PROMOTERS
ANALYSIS OF THE REFERENCE CONTEXT
ANALYSIS OF BEST PRACTICES
ANALYSIS OF THE REFERENCE STRUCTURE
SUSTAINABILITY EVALUAAYO AND PRIORITIES DEF.
IDEAS GENERATION ORIENTED TO SUSTAINABILITY
DEVELEPMENT OF THE SUSTAINABILITY DESIGN
ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS
VISIONS, CLUSTERS AND IDEAS SELECTION
SYSTEM CONCEPT DEVELOPMENT
SYSTEM DEVELOPMENT (EXECUTIVE LEVEL)
ENV, SOCIO-ET. & ECON. CHECK/VISUALISATIONk
MULTIMEDIA REPORTING: OVERALL QUALITIES
MULTIMEDIA REPORTING: STAINABILITY QUALITIES
ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION
/PROCESSES
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
MODULAR METHOD:
1. enabling to START up
at any process of any
phase
2. enabling to use a
SELECTED set of
processes and tools
3. enabling to work on
one, two or all the
sustainability
DIMENSIONS
MSDS: MODULAR APPROACH
STRATEGIC ANALYSIS
EXPLORING OPPORTUNITIES
SYSTEM CONCEPT DESIGN
SYSTEM DESIGN (AND ENGIN.)
COMMUNICATION
STRATEGIC ANALYSIS
ANALYSIS OF THE PROJECT PROMOTERS
ANALYSIS OF THE REFERENCE CONTEXT
ANALYSIS OF BEST PRACTICES
ANALYSIS OF THE REFERENCE STRUCTURE
DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES
IDEAS GENERATION ORIENTED TO SUSTAINABILITY
DEVELEPMENT OF THE SUSTAINABILITY DESIGN
ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS
VISIONS, CLUSTERS AND IDEAS SELECTION
SYSTEM CONCEPT DEVELOPMENT
SYSTEM DEVELOPMENT (EXECUTIVE LEVEL)
ENV, SOCIO-ET. & ECON. CHECK/VISUALISATIONk
MULTIMEDIA REPORTING: OVERALL QUALITIES
MULTIMEDIA REPORTING: STAINABILITY QUALITIES
ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
1. Sustainability Design-Orienting toolkit (SDO)
2. sustainability interaction story-spot
3. system map
4. interaction table / story-board
5. satisfaction offering diagram
6. stakeholder motivation matrix
7. solution element brief
MSDS MAIN TOOLS:
LEGENDA
sustainability-orienting system design tools
(other) system design tools
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
1. SUSTAINABILITY DESIGN-ORIENTING (SDO)
to orientate system
design process
towards sustainable
solutions
(environmental, socio-
ethical, economic)
www.lens-sdo.polimi.it
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
2. SUSTAINABILITY INTERACTION STORY-SPOT
(could be animated)
to visualise (only)
key interactions in
relation to
achieved criteria
of sustainability
(environmental,
socio-ethical,
economic)
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
3. SYSTEM MAP
(could be animated)
to visualise (design
and co-design) the
configuration of the
system, describing
actors involved and
their interactions
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
4. INTERACTION TABLE and STORY-BOARD
(could be animated)
to visualise
(design and co-
design) the
functioning of the
system in time:
the narratives
(stories) of the
front-desk (with
the clients) and
back-stage
interactions
(between other
stakeholders)
INTERACTION TABLE
INTERACTION STORY-BOARD
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
5. SATISFACTION OFFERING DIAGRAM
to visualise
(design and co-
design) the unit
of satisfaction
offered by the
system, and how
this is delivered
to the
user/customer
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
6. STAKEHOLDERS MOTIVATION MATRIX
to visualise
(identify) the
motivations that
actors have in
being involved in
the system
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
7. SOLUTION ELEMENT BRIEF
to visualise
(identify) the
elements
(products,
services, labour)
needed to the
system, and who,
among the system
stakeholders, has
to design/
produce/deliver
such elements
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
OVERVIEW OF THE MSDS METHOD
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
STRATEGIC ANALYSIS
EXPLORING OPPORTUNITIES
SYSTEM CONCEPT DESIGN
SYSTEM DESIGN (AND ENGIN.)
COMMUNICATION
ANALYSIS OF THE PROJECT PROMOTERS
ANALYSIS OF THE REFERENCE CONTEXT
ANALYSIS OF BEST PRACTICES
ANALYSIS OF THE REFERENCE STRUCTURE
SUSTAINABILITY EVALUATION & PRIORITIES DEFIN.
IDEAS GENERATION ORIENTED TO SUSTAINABILITY
DEVELEPMENT OF THE SUSTAINABILITY DESIGN
ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS
VISIONS, CLUSTERS AND IDEAS SELECTION
SYSTEM CONCEPT DEVELOPMENT
SYSTEM DEVELOPMENT (EXECUTIVE LEVEL)
ENV, SOCIO-ET. & ECON. CHECK/VISUALISATIONk
MULTIMEDIA REPORTING: OVERALL QUALITIES
MULTIMEDIA REPORTING: STAINABILITY QUALITIES
ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION
STRATEGIC ANALISYS
sustainability analysis of
existing system and design
priorities definition
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
. ENVIRONMENTAL/SUSTAINABILITY PRIORITIES DEFINITION
. tool: SUSTAINABILITY DESIGN-ORIENTING / PRIORITY DEFINITION
qualitative assessment (report) of the
existing system supported by a set of
checklists for a (for each criterion)
priority identification
among criteria: No,
Low, Medium, High
for a selected
sustainability
dimension
(e.g.
environmen.)
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
STRATEGIC ANALYSIS
EXPLORING OPPORTUNITIES
SYSTEM CONCEPT DESIGN
SYSTEM DESIGN (AND ENGIN.)
COMMUNICATION
ANALYSIS OF THE PROJECT PROMOTERS
ANALYSIS OF THE REFERENCE CONTEXT
ANALYSIS OF BEST PRACTICES
ANALYSIS OF THE REFERENCE STRUCTURE
SUSTAINABILITY EVALUATION & PRIORITIES DEFIN.
IDEAS GENERATION ORIENTED TO SUSTAINABILITY
DEVELEPMENT OF THE SUSTAINABILITY DESIGN
ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS
VISIONS, CLUSTERS AND IDEAS SELECTION
SYSTEM CONCEPT DEVELOPMENT
SYSTEM DEVELOPMENT (EXECUTIVE LEVEL)
ENV, SOCIO-ET. & ECON. CHECK/VISUALISATIONk
MULTIMEDIA REPORTING: OVERALL QUALITIES
MULTIMEDIA REPORTING: STAINABILITY QUALITIES
ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION
Ideas generation oriented to
sustainability
EXPLORING OPPORTUNITIES
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
. GENERATE “ENV./SUSTAINABLE IDEAS” BY BRAINSTORMING
. tool: SUSTAINABILITY DESIGN-ORIENTING / ORIENTATE CONCEPT
typed
emerged
system ideas
(for each
criterion)
for each
(environm.)
sustainability
dimension
for each criterion, an idea table
with guidelinees at system level
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
. GENERATE “SOCIOETHICAL/SUSTAIN. IDEAS” BY BRAINSTORMING
. tool: SUSTAINABILITY DESIGN-ORIENTING / ORIENTATE CONCEPT
typed
emerged
system ideas
(for each
criterion)
for each
(socio-etic.)
sustainability
dimension
for each criterion, an idea table
with guidelinees at system level
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
System concepts development
SYSTEM CONCEPT DESIGN STRATEGIC ANALYSIS
EXPLORING OPPORTUNITIES
SYSTEM CONCEPT DESIGN
SYSTEM DESIGN (AND ENGIN.)
COMMUNICATION
ANALYSIS OF THE PROJECT PROMOTERS
ANALYSIS OF THE REFERENCE CONTEXT
ANALYSIS OF BEST PRACTICES
ANALYSIS OF THE REFERENCE STRUCTURE
SUSTAINABILITY EVALUATION & PRIORITIES DEFIN.
IDEAS GENERATION ORIENTED TO SUSTAINABILITY
DEVELEPMENT OF THE SUSTAINABILITY DESIGN
ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS
VISIONS, CLUSTERS AND IDEAS SELECTION
SYSTEM CONCEPT DEVELOPMENT
SYSTEM DEVELOPMENT (EXECUTIVE LEVEL)
ENV, SOCIO-ET. & ECON. CHECK/VISUALISATIONk
MULTIMEDIA REPORTING: OVERALL QUALITIES
MULTIMEDIA REPORTING: STAINABILITY QUALITIES
ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
. tool:
SATISFACTION
OFFERING
DIAGRAMM
(could be
animated)
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
. tool:
SYSTEM MAP
(could be
animated)
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
. INTERACTION TABLE (2 rows: 1° cllient/user; 2° providers)
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
. tool: INTERACTION STORY BOARD
(could be animated)
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
F. INTERACTION STORY BOARD. PRODUCT AND SUPPORT-PRODUCT CONCEPTS
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
environmental, socio-ethical and
economic sustainability check
and visualisation
SYSTEM CONCEPT DESIGN STRATEGIC ANALYSIS
EXPLORING OPPORTUNITIES
SYSTEM CONCEPT DESIGN
SYSTEM DESIGN (AND ENGIN.)
COMMUNICATION
ANALYSIS OF THE PROJECT PROMOTERS
ANALYSIS OF THE REFERENCE CONTEXT
ANALYSIS OF BEST PRACTICES
ANALYSIS OF THE REFERENCE STRUCTURE
SUSTAINABILITY EVALUATION & PRIORITIES DEFIN.
IDEAS GENERATION ORIENTED TO SUSTAINABILITY
DEVELEPMENT OF THE SUSTAINABILITY DESIGN
ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS
VISIONS, CLUSTERS AND IDEAS SELECTION
SYSTEM CONCEPT DEVELOPMENT
SYSTEM DEVELOPMENT (EXECUTIVE LEVEL)
ENV, SOCIO-ET. & ECON. CHECK/VISUALISATIONk
MULTIMEDIA REPORTING: OVERALL QUALITIES
MULTIMEDIA REPORTING: STAINABILITY QUALITIES
ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
. CHECK IN PROGRESS CONCEPT ENVIRONMENTAL/SUSTAINABILITY
improvemnts levels
definition per aech
criterion: -, =, +, ++
qualitative sustainability assessment of concept
improvements (report for each criterion) as
compared with the existing system (checklists)
. tool: SUSTAINABILITY DESIGN-ORIENTING / CHECK CONCEPT
for a
selected
sustainability
dimension,
e.g.
environmen.
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
. VISUALISE CONCEPT ENVIRONMENTAL/SUSTAINABILITY POTENT.
visualisation concept
improvement
(for each criterion)
visualisation of existing
system priorities
(for each criterion)
IMPROVEMENT…
text
synthethising
improvement
(for each
criterion)
. tool: SUSTAINAB. DESIGN-ORIENTING / ENVIRONMENTAL RADAR
for a
selected
sustainability
dimension
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
visualisation concept
improvement
(for each criterion)
IMPROVEMENT…
text
synthethising
improvement
(for each
criterion)
. tool: SUSTAINABILITY DESIGN-ORIENTING / RADAR
. VISUALISE SYSTEM SOCIOETHICAL/SUSTAINABILITY
for a
selected
sustainability
dimension
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
STRATEGIC ANALYSIS
EXPLORING OPPORTUNITIES
SYSTEM CONCEPT DESIGN
SYSTEM DESIGN (AND ENGIN.)
COMMUNICATION
ANALYSIS OF THE PROJECT PROMOTERS
ANALYSIS OF THE REFERENCE CONTEXT
ANALYSIS OF BEST PRACTICES
ANALYSIS OF THE REFERENCE STRUCTURE
SUSTAINABILITY EVALUATION & PRIORITIES DEFIN.
IDEAS GENERATION ORIENTED TO SUSTAINABILITY
DEVELEPMENT OF THE SUSTAINABILITY DESIGN
ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS
VISIONS, CLUSTERS AND IDEAS SELECTION
SYSTEM CONCEPT DEVELOPMENT
SYSTEM DEVELOPMENT (EXECUTIVE LEVEL)
ENV, SOCIO-ET. & ECON. CHECK/VISUALISATIONk
MULTIMEDIA REPORTING: OVERALL QUALITIES
MULTIMEDIA REPORTING: STAINABILITY QUALITIES
ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION
SYSTEM DESIGN (AND
ENGINEERING)
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
H. SYSTEM MAP (DETAILED). tool:
SYSTEM MAP
(could be
animated)
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
. SATISFACTION
OFFERING
DIAGRAMM
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
. tool: INTERACTION TABLE
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
environmental, socio-ethical and
economic sustainability check and
visualisation
SYSTEM DESIGN
(AND ENGINEERING)
STRATEGIC ANALYSIS
EXPLORING OPPORTUNITIES
SYSTEM CONCEPT DESIGN
SYSTEM DESIGN (AND ENGIN.)
COMMUNICATION
ANALYSIS OF THE PROJECT PROMOTERS
ANALYSIS OF THE REFERENCE CONTEXT
ANALYSIS OF BEST PRACTICES
ANALYSIS OF THE REFERENCE STRUCTURE
SUSTAINABILITY EVALUATION & PRIORITIES DEFIN.
IDEAS GENERATION ORIENTED TO SUSTAINABILITY
DEVELEPMENT OF THE SUSTAINABILITY DESIGN
ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS
VISIONS, CLUSTERS AND IDEAS SELECTION
SYSTEM CONCEPT DEVELOPMENT
SYSTEM DEVELOPMENT (EXECUTIVE LEVEL)
ENV, SOCIO-ET. & ECON. CHECK/VISUALISATIONk
MULTIMEDIA REPORTING: OVERALL QUALITIES
MULTIMEDIA REPORTING: STAINABILITY QUALITIES
ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
. (up-date) CHECK SYSTEM ENVIRONMENTAL/SUSTAINABILITY
up-date improvemnts
levels definition per aech
criterion: -, =, +, ++
up-date qualitative sustainability
assessment of the concept improvements
(report for each criterion) as compared with
the existing system (checklists)
. tool: SUSTAINABILITY DESIGN-ORIENTING / CHECK CONCEPT
for a
selected
sustainability
dimension
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
. (up-date) VISUALISE SYSTEM ENVIRONMENTAL/SUSTAINABILITY
up-dated visualisation
concept improvement
(for each criterion)
IMPROVEMENT…
up-date text
synthethising
improvement
(for each
criterion)
. tool: SUSTAINABILITY DESIGN-ORIENTING / RADAR
for a
selected
sustainability
dimension
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
up-dated visualisation
concept improvement
(for each criterion)
IMPROVEMENT…
up-date text
synthethising
improvement
(for each
criterion)
. tool: SUSTAINABILITY DESIGN-ORIENTING / RADAR
. (up-date) VISUALISE SYSTEM SOCIOETHICAL/SUSTAINABILITY
for a
selected
sustainability
dimension
Carlo Vezzoli
Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
. tool: SUSTAINABILITY INTERACTION STORY-SPOT (animated)

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6.1 method for system design for sustainability

  • 1. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy course System Design for Sustainability Subject 6. Methods and tools for System Design for Sustainability learning resource 6.1 MSDS Method for System Design for Sustainability carlo vezzoli politecnico di milano . DESIGN dept. . DIS . School of Design . Italy Learning Network on Sustainability (EU asia-link) Learning Network on Sustainabile energy systems (EU edulink)
  • 2. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy CONTENTS . a resume of System Design for Sustainability . MSDS: objectives, approach and phases . MSDS: main tools . overview of the MSDS method
  • 3. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy SYSTEM DESIGN FOR USTAINABILITY: A DEFINITION “the design of the system of products and services that are together able to fulfil a particular customer demand (deliver a “unit of satisfaction”) based on the design of innovative interactions of the stakeholders (directly and indirectly linked to that “satisfaction” system) where the economic and competitive interest of the providers continuously seeks both environmentally and socio- ethically beneficial new solutions” [Vezzoli et al. 2014]
  • 4. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy A. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand (satisfaction unit) and all its related products and services B. “STAKEHOLDER CONFIGURATION” APPROACH design the interactions of the stakeholder of a particular satisfaction-system C. “SYSTEM SUSTAINABILITY” APPROACH design such a stakeholder interactions (offer model) that for economic and competitive reasons continuously seek after environmentally and socio-ethical new beneficial solutions SYSTEM DESIGN FOR SUSTAINABILITY: APPROACHES/SKILLS
  • 5. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy SCOPE: support design processes for the development of sustainable PSS, adaptable to specific design requirements and usable in existing design processes USERS: designer, design office, designer within a company TOOLS: free to download at www.lens.polimi.it MSDS: Method for System Design for Sustainability … EU funded project, Asia-link programme
  • 6. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy STRATEGIC ANALYSIS EXPLORING OPPORTUNITIES SYSTEM CONCEPT DESIGN SYSTEM DESIGN (AND ENGIN.) COMMUNICATION MSDS: PHASES OBJECTIVES Gaining the information needed to facilitate the generation of sustainable PSS ideas and scenarios for sustainable system innovations Producing a “catalogue” of promising sustainable PSS ideas and a sustainability design-orienting sceanario Defining and designing one or more PSS concept potentially sustainable Developing the most promising sustainable PSS concept into a detailed version necessariy to its implementation Producing the documents for the external communication of the PSS characteristics (general and the sustainability ones) ANALYSIS OF THE PROJECT PROMOTERS ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF BEST PRACTICES ANALYSIS OF THE REFERENCE STRUCTURE SUSTAINABILITY EVALUAAYO AND PRIORITIES DEF. IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) ENV, SOCIO-ET. & ECON. CHECK/VISUALISATIONk MULTIMEDIA REPORTING: OVERALL QUALITIES MULTIMEDIA REPORTING: STAINABILITY QUALITIES ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION /PROCESSES
  • 7. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy MODULAR METHOD: 1. enabling to START up at any process of any phase 2. enabling to use a SELECTED set of processes and tools 3. enabling to work on one, two or all the sustainability DIMENSIONS MSDS: MODULAR APPROACH STRATEGIC ANALYSIS EXPLORING OPPORTUNITIES SYSTEM CONCEPT DESIGN SYSTEM DESIGN (AND ENGIN.) COMMUNICATION STRATEGIC ANALYSIS ANALYSIS OF THE PROJECT PROMOTERS ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF BEST PRACTICES ANALYSIS OF THE REFERENCE STRUCTURE DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) ENV, SOCIO-ET. & ECON. CHECK/VISUALISATIONk MULTIMEDIA REPORTING: OVERALL QUALITIES MULTIMEDIA REPORTING: STAINABILITY QUALITIES ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION
  • 8. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy 1. Sustainability Design-Orienting toolkit (SDO) 2. sustainability interaction story-spot 3. system map 4. interaction table / story-board 5. satisfaction offering diagram 6. stakeholder motivation matrix 7. solution element brief MSDS MAIN TOOLS: LEGENDA sustainability-orienting system design tools (other) system design tools
  • 9. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy 1. SUSTAINABILITY DESIGN-ORIENTING (SDO) to orientate system design process towards sustainable solutions (environmental, socio- ethical, economic) www.lens-sdo.polimi.it
  • 10. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy 2. SUSTAINABILITY INTERACTION STORY-SPOT (could be animated) to visualise (only) key interactions in relation to achieved criteria of sustainability (environmental, socio-ethical, economic)
  • 11. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy 3. SYSTEM MAP (could be animated) to visualise (design and co-design) the configuration of the system, describing actors involved and their interactions
  • 12. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy 4. INTERACTION TABLE and STORY-BOARD (could be animated) to visualise (design and co- design) the functioning of the system in time: the narratives (stories) of the front-desk (with the clients) and back-stage interactions (between other stakeholders) INTERACTION TABLE INTERACTION STORY-BOARD
  • 13. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy 5. SATISFACTION OFFERING DIAGRAM to visualise (design and co- design) the unit of satisfaction offered by the system, and how this is delivered to the user/customer
  • 14. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy 6. STAKEHOLDERS MOTIVATION MATRIX to visualise (identify) the motivations that actors have in being involved in the system
  • 15. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy 7. SOLUTION ELEMENT BRIEF to visualise (identify) the elements (products, services, labour) needed to the system, and who, among the system stakeholders, has to design/ produce/deliver such elements
  • 16. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy OVERVIEW OF THE MSDS METHOD
  • 17. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy STRATEGIC ANALYSIS EXPLORING OPPORTUNITIES SYSTEM CONCEPT DESIGN SYSTEM DESIGN (AND ENGIN.) COMMUNICATION ANALYSIS OF THE PROJECT PROMOTERS ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF BEST PRACTICES ANALYSIS OF THE REFERENCE STRUCTURE SUSTAINABILITY EVALUATION & PRIORITIES DEFIN. IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) ENV, SOCIO-ET. & ECON. CHECK/VISUALISATIONk MULTIMEDIA REPORTING: OVERALL QUALITIES MULTIMEDIA REPORTING: STAINABILITY QUALITIES ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION STRATEGIC ANALISYS sustainability analysis of existing system and design priorities definition
  • 18. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy . ENVIRONMENTAL/SUSTAINABILITY PRIORITIES DEFINITION . tool: SUSTAINABILITY DESIGN-ORIENTING / PRIORITY DEFINITION qualitative assessment (report) of the existing system supported by a set of checklists for a (for each criterion) priority identification among criteria: No, Low, Medium, High for a selected sustainability dimension (e.g. environmen.)
  • 19. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy STRATEGIC ANALYSIS EXPLORING OPPORTUNITIES SYSTEM CONCEPT DESIGN SYSTEM DESIGN (AND ENGIN.) COMMUNICATION ANALYSIS OF THE PROJECT PROMOTERS ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF BEST PRACTICES ANALYSIS OF THE REFERENCE STRUCTURE SUSTAINABILITY EVALUATION & PRIORITIES DEFIN. IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) ENV, SOCIO-ET. & ECON. CHECK/VISUALISATIONk MULTIMEDIA REPORTING: OVERALL QUALITIES MULTIMEDIA REPORTING: STAINABILITY QUALITIES ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION Ideas generation oriented to sustainability EXPLORING OPPORTUNITIES
  • 20. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy . GENERATE “ENV./SUSTAINABLE IDEAS” BY BRAINSTORMING . tool: SUSTAINABILITY DESIGN-ORIENTING / ORIENTATE CONCEPT typed emerged system ideas (for each criterion) for each (environm.) sustainability dimension for each criterion, an idea table with guidelinees at system level
  • 21. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy . GENERATE “SOCIOETHICAL/SUSTAIN. IDEAS” BY BRAINSTORMING . tool: SUSTAINABILITY DESIGN-ORIENTING / ORIENTATE CONCEPT typed emerged system ideas (for each criterion) for each (socio-etic.) sustainability dimension for each criterion, an idea table with guidelinees at system level
  • 22. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy System concepts development SYSTEM CONCEPT DESIGN STRATEGIC ANALYSIS EXPLORING OPPORTUNITIES SYSTEM CONCEPT DESIGN SYSTEM DESIGN (AND ENGIN.) COMMUNICATION ANALYSIS OF THE PROJECT PROMOTERS ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF BEST PRACTICES ANALYSIS OF THE REFERENCE STRUCTURE SUSTAINABILITY EVALUATION & PRIORITIES DEFIN. IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) ENV, SOCIO-ET. & ECON. CHECK/VISUALISATIONk MULTIMEDIA REPORTING: OVERALL QUALITIES MULTIMEDIA REPORTING: STAINABILITY QUALITIES ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION
  • 23. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy . tool: SATISFACTION OFFERING DIAGRAMM (could be animated)
  • 24. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy . tool: SYSTEM MAP (could be animated)
  • 25. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy . INTERACTION TABLE (2 rows: 1° cllient/user; 2° providers)
  • 26. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy . tool: INTERACTION STORY BOARD (could be animated)
  • 27. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy F. INTERACTION STORY BOARD. PRODUCT AND SUPPORT-PRODUCT CONCEPTS
  • 28. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy environmental, socio-ethical and economic sustainability check and visualisation SYSTEM CONCEPT DESIGN STRATEGIC ANALYSIS EXPLORING OPPORTUNITIES SYSTEM CONCEPT DESIGN SYSTEM DESIGN (AND ENGIN.) COMMUNICATION ANALYSIS OF THE PROJECT PROMOTERS ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF BEST PRACTICES ANALYSIS OF THE REFERENCE STRUCTURE SUSTAINABILITY EVALUATION & PRIORITIES DEFIN. IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) ENV, SOCIO-ET. & ECON. CHECK/VISUALISATIONk MULTIMEDIA REPORTING: OVERALL QUALITIES MULTIMEDIA REPORTING: STAINABILITY QUALITIES ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION
  • 29. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy . CHECK IN PROGRESS CONCEPT ENVIRONMENTAL/SUSTAINABILITY improvemnts levels definition per aech criterion: -, =, +, ++ qualitative sustainability assessment of concept improvements (report for each criterion) as compared with the existing system (checklists) . tool: SUSTAINABILITY DESIGN-ORIENTING / CHECK CONCEPT for a selected sustainability dimension, e.g. environmen.
  • 30. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy . VISUALISE CONCEPT ENVIRONMENTAL/SUSTAINABILITY POTENT. visualisation concept improvement (for each criterion) visualisation of existing system priorities (for each criterion) IMPROVEMENT… text synthethising improvement (for each criterion) . tool: SUSTAINAB. DESIGN-ORIENTING / ENVIRONMENTAL RADAR for a selected sustainability dimension
  • 31. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy visualisation concept improvement (for each criterion) IMPROVEMENT… text synthethising improvement (for each criterion) . tool: SUSTAINABILITY DESIGN-ORIENTING / RADAR . VISUALISE SYSTEM SOCIOETHICAL/SUSTAINABILITY for a selected sustainability dimension
  • 32. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy STRATEGIC ANALYSIS EXPLORING OPPORTUNITIES SYSTEM CONCEPT DESIGN SYSTEM DESIGN (AND ENGIN.) COMMUNICATION ANALYSIS OF THE PROJECT PROMOTERS ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF BEST PRACTICES ANALYSIS OF THE REFERENCE STRUCTURE SUSTAINABILITY EVALUATION & PRIORITIES DEFIN. IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) ENV, SOCIO-ET. & ECON. CHECK/VISUALISATIONk MULTIMEDIA REPORTING: OVERALL QUALITIES MULTIMEDIA REPORTING: STAINABILITY QUALITIES ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION SYSTEM DESIGN (AND ENGINEERING)
  • 33. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy H. SYSTEM MAP (DETAILED). tool: SYSTEM MAP (could be animated)
  • 34. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy . SATISFACTION OFFERING DIAGRAMM
  • 35. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy . tool: INTERACTION TABLE
  • 36. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy environmental, socio-ethical and economic sustainability check and visualisation SYSTEM DESIGN (AND ENGINEERING) STRATEGIC ANALYSIS EXPLORING OPPORTUNITIES SYSTEM CONCEPT DESIGN SYSTEM DESIGN (AND ENGIN.) COMMUNICATION ANALYSIS OF THE PROJECT PROMOTERS ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF BEST PRACTICES ANALYSIS OF THE REFERENCE STRUCTURE SUSTAINABILITY EVALUATION & PRIORITIES DEFIN. IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) ENV, SOCIO-ET. & ECON. CHECK/VISUALISATIONk MULTIMEDIA REPORTING: OVERALL QUALITIES MULTIMEDIA REPORTING: STAINABILITY QUALITIES ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION
  • 37. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy . (up-date) CHECK SYSTEM ENVIRONMENTAL/SUSTAINABILITY up-date improvemnts levels definition per aech criterion: -, =, +, ++ up-date qualitative sustainability assessment of the concept improvements (report for each criterion) as compared with the existing system (checklists) . tool: SUSTAINABILITY DESIGN-ORIENTING / CHECK CONCEPT for a selected sustainability dimension
  • 38. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy . (up-date) VISUALISE SYSTEM ENVIRONMENTAL/SUSTAINABILITY up-dated visualisation concept improvement (for each criterion) IMPROVEMENT… up-date text synthethising improvement (for each criterion) . tool: SUSTAINABILITY DESIGN-ORIENTING / RADAR for a selected sustainability dimension
  • 39. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy up-dated visualisation concept improvement (for each criterion) IMPROVEMENT… up-date text synthethising improvement (for each criterion) . tool: SUSTAINABILITY DESIGN-ORIENTING / RADAR . (up-date) VISUALISE SYSTEM SOCIOETHICAL/SUSTAINABILITY for a selected sustainability dimension
  • 40. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy . tool: SUSTAINABILITY INTERACTION STORY-SPOT (animated)