course System Design for Sustainabilitysubject 3. Design for social equity and cohesionlearning resource 3.2System design ...
CONTENTS. Design for social equity: main approaches. System Design for social equity and cohesion: a definition. System De...
SUSTAINABILITY IN DESIGN ROLE: STATE OF THE ART                                       … aim at   100%         (in industri...
SOCIAL EQUITY…. is there a role for the design?… avoiding the risk to be merely moralistic,is there an effective (operativ...
DESIGN FOR SOCIAL EQUITY: A GENERAL FRAMEif and how various forms of social inequalityare directly addressed in the design...
DESIGN, CONSUMPTION AND ETHIC: PAST TIMES… at the end of ’60Radical Design: Gaetano Pesce; Dalisi; 9999:contestation/denou...
TODAY MAIN APPROACHES OF DESIGN FOR SOCIALEQUITY AND COHESION. product design for basics needs in low-incomecontexts (desi...
WORKING HYPOTHESIS: SYSTEM INNOVATION FORSUSTAINABBILITY:“a system innovation (PSS approach) may act as a businessopportun...
SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION(SYSTEM DESIGN FOR SUSTAINABILITY): DEFINITION“the design for social equity an...
SYSTEM DESIGN FOR SOCIAL EQUITY ANDCOHESION: APPROACHES/SKILLSA. “SATISFACTION-SYSTEM” APPROACH  design the satisfaction o...
H. SYSTEM MAP (DETAILED)STAKEHOLDERSSYSTEM MAP       Carlo Vezzoli                                                        ...
SYSTEM DESIGN FOR SOCIAL EQUITY ANDCOHESION: APPROACHES/SKILLSA. “SATISFACTION-SYSTEM” APPROACH  design the satisfaction o...
C. “SYSTEM SUSTAINABILITY” APPROACH design such a stakeholder interactions (offer model) that continuously seek after soci...
SYSTEM DESIGN FOR SOCIAL EQUITY ANDCOHESION CRITERIA. improve employment/working conditions. increase equity and justice i...
IMPROVE EMPLOYMENT/WORKINGCONDITIONSSYSTEM DESIGN FOR,PROMOTING AND ENHANCINGEMPLOYMENT/WORKING CONDITIONS (within theente...
IMPROVE EQUITY AND JUSTICE IN RELATIONTO STAKEHOLDERSSYSTEM DESIGN FOR,FAIR AND JUST RELATION (outside the enterprise):wit...
ENABLE A RESPONSIBLE/SUSTAINABLECONSUMPTIONSYSTEM DESIGN FOR,ENABLING (MORE OR LESS INVOLVING)A RESPONSIBLE AND SUSTAINABL...
FAVOR/INTEGRATE THE WEAK ANDMARGINALIZEDSYSTEM DESIGN FOR,FAVORING (MORE OR LESS INTEGRATING):. kids, elderly, differently...
IMPROVE SOCIAL COHESIONSYSTEM DESIGN FOR,PROMOTING SYSTEMS ENABLING SOCIALINTEGRATION:in neighbourhood, between generation...
EMPOWER/ENHANCE LOCAL RESOURCESSYSTEM DESIGN FOR,REGENERATING AND EMPOWERING LOCALECONOMIES BY ENHANCING THEIR HUMAN ANDNA...
SDO SUSTAINABILITY DESIGN-ORIENTING TOOLKITstakeholder interaction guidelines (criteria related)           Carlo Vezzoli  ...
[for such new skills] NEW METHODS/TOOLSfew methods/tools developed to orientate systemdesign towards sustainable solutions...
MSDS PHASES/PROCESSESMETHODS/TOOLS BY LeNS:                                                               STRATEGIC ANALYS...
DESIGNING S.PSS DIFFUSION   Carlo Vezzoli                                                           AH-DESIGN, EU PROJECT ...
SUSTAINABLE PSS ARE NOT SO DIFFUSED!BEING RADICAL INNOVATIONS THEIR IMPLEMENTATIONAND DIFFUSION OFTEN FACE SEVERAL BARRIER...
WORKING HYPOTHESIS FOR A NEW DESIGN ROLE:DESIGN TRANSITION PATHS FOR THEIMPLEMENTATION/DIFFUSION OF SUSTAINABLE PSS:[built...
WORKING HYPOTHESIS FOR A NEW DESIGN ROLE:DESIGN SOCIO-TECHNICAL EXPERIMENTS [Ceschin, 2011]  “LAB”, “WINDOWS” AND “AGENT O...
PARTNERSSYSTEM AND PILOTPROJECT DESIGN AND                        Politecnico diIMPLEMENTATION OF A                       ...
FINAL REMARKSWE DON’T HAVE TO HAVE CONCERN ANYMORE ONPRODUCT DESIGN FOR ENVIRONMENTAL SUSTAINABILITY?NO!> even designing o...
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3.2 system design for social equity vezzoli 11-12 (29)

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3.2 system design for social equity vezzoli 11-12 (29)

  1. 1. course System Design for Sustainabilitysubject 3. Design for social equity and cohesionlearning resource 3.2System design for social equity and cohesioncarlo vezzolipolitecnico di milano . INDACO dpt. . DIS . School of design . ItalyLearning Network on Sustainability Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  2. 2. CONTENTS. Design for social equity: main approaches. System Design for social equity and cohesion: a definition. System Design for social equity and cohesion: approaches/skills. Criteria of system design for social equity and cohesion: . Improve employment/working conditions . Equity and justice in relation to stakeholders . Enable a responsible/sustainable consumption . Favor/integrate weak and marginalized . Improve social cohesion . Empower/enhance local resources. System Design for social equity and cohesion: methods/tools. Designing S.PSS diffusion Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  3. 3. SUSTAINABILITY IN DESIGN ROLE: STATE OF THE ART … aim at 100% (in industrially mature contexts) be (education and practice) to DISSEMINATION je ct ” low impact ob mat./energies e“ g th Product n in d Life Cycle Design de n e ecodesign wi sig de system design for eco-efficiency design for social equity and cohesionnewresearch 0 CONSOLIDATION 100%frontier … (research achievements on knowledge-base and know-how) Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  4. 4. SOCIAL EQUITY…. is there a role for the design?… avoiding the risk to be merely moralistic,is there an effective (operative) role? Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  5. 5. DESIGN FOR SOCIAL EQUITY: A GENERAL FRAMEif and how various forms of social inequalityare directly addressed in the design process Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  6. 6. DESIGN, CONSUMPTION AND ETHIC: PAST TIMES… at the end of ’60Radical Design: Gaetano Pesce; Dalisi; 9999:contestation/denouncements critics of consumer society… at the beginning of the ’70Maldonado: new “design hope” for a social responsibility(1972)Papanek: “design can and must become a means foryoung people to take part in the transformation ofsociety” (design for a real world, 1973) Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  7. 7. TODAY MAIN APPROACHES OF DESIGN FOR SOCIALEQUITY AND COHESION. product design for basics needs in low-incomecontexts (design for BOP, etc.). SYSTEM (STAKEHOLDER INTERACTIONS) DESIGNFOR SOCIAL EQUITY AND COHESION Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  8. 8. WORKING HYPOTHESIS: SYSTEM INNOVATION FORSUSTAINABBILITY:“a system innovation (PSS approach) may act as a businessopportunity to facilitate the process of a social equity andeconomic development (in an emerging context) - byjumping over the stage characterised by individualconsumption/ownership of mass produced goods - towards amore advanced service-economy with a low resource-intensity being “satisfaction-based”,characterized by the development of local-based andnetwork-structured enterprises and initiatives, for asustainable re-globalisation process characterised by ademocratisation of access to resources, goods and services”.LeNS book: “PSS design for Sustainability”,Greenleaf, 2011 (to be published)] Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  9. 9. SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION(SYSTEM DESIGN FOR SUSTAINABILITY): DEFINITION“the design for social equity andcohesion of an eco-efficientsystem of products and servicesthat are together able to fulfil aparticular customer demand(deliver a unit of “satisfaction”),based on the design of the(locally-based and network-structured) interaction of thestakeholders directly andindirectly linked to that“satisfaction” system”(VEZZOLI, 2010) Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  10. 10. SYSTEM DESIGN FOR SOCIAL EQUITY ANDCOHESION: APPROACHES/SKILLSA. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand (satisfaction unit) and all its related products and servicesB. “STAKEHOLDER CONFIGURATION” APPROACH design the interactions of the stakeholder of a particular satisfaction-system Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  11. 11. H. SYSTEM MAP (DETAILED)STAKEHOLDERSSYSTEM MAP Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  12. 12. SYSTEM DESIGN FOR SOCIAL EQUITY ANDCOHESION: APPROACHES/SKILLSA. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand (satisfaction unit) and all its related products and servicesB. “STAKEHOLDER CONFIGURATION” APPROACH design the interactions of the stakeholder of a particular satisfaction-systemC. “SYSTEM SUSTAINABILITY” APPROACH design such a stakeholder interactions (offer model) that continuously seek after socio-ethical (and eco-efficient) new beneficial solutions Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  13. 13. C. “SYSTEM SUSTAINABILITY” APPROACH design such a stakeholder interactions (offer model) that continuously seek after socio-ethical (and eco-efficient) new beneficial solutionsNOT ALL SYSTEM INNOVATION ARE SOCIO-ETHICALLY SUSTAINABLE!> CRITERIA AND GUIDELINES ARE NEEDED> METHODS AND TOOLS ARE NEEDED to orientatedesign towards equitable and cohesive stakeholderinteractions Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  14. 14. SYSTEM DESIGN FOR SOCIAL EQUITY ANDCOHESION CRITERIA. improve employment/working conditions. increase equity and justice in relation tostakeholders. enable a responsible/sustainable consumption. favor/integrate the weak and marginalized. improve social cohesion. empower/enhance local resources[ADOPTED BY POLIMI-DIS WITHIN LeNS] Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  15. 15. IMPROVE EMPLOYMENT/WORKINGCONDITIONSSYSTEM DESIGN FOR,PROMOTING AND ENHANCINGEMPLOYMENT/WORKING CONDITIONS (within theenterprise) Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  16. 16. IMPROVE EQUITY AND JUSTICE IN RELATIONTO STAKEHOLDERSSYSTEM DESIGN FOR,FAIR AND JUST RELATION (outside the enterprise):within the partnerships, up-stream, down-stream andin the community where the offer takes place Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  17. 17. ENABLE A RESPONSIBLE/SUSTAINABLECONSUMPTIONSYSTEM DESIGN FOR,ENABLING (MORE OR LESS INVOLVING)A RESPONSIBLE AND SUSTAINABLE CLIENT/END-USER CHOICE OR BEHAVIOUR Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  18. 18. FAVOR/INTEGRATE THE WEAK ANDMARGINALIZEDSYSTEM DESIGN FOR,FAVORING (MORE OR LESS INTEGRATING):. kids, elderly, differently able,… (weak) and. unemployed, illiterate, … (marginalized) Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  19. 19. IMPROVE SOCIAL COHESIONSYSTEM DESIGN FOR,PROMOTING SYSTEMS ENABLING SOCIALINTEGRATION:in neighbourhood, between generations, betweengenders and between different cultures Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  20. 20. EMPOWER/ENHANCE LOCAL RESOURCESSYSTEM DESIGN FOR,REGENERATING AND EMPOWERING LOCALECONOMIES BY ENHANCING THEIR HUMAN ANDNATURAL RESOURCES Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  21. 21. SDO SUSTAINABILITY DESIGN-ORIENTING TOOLKITstakeholder interaction guidelines (criteria related) Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  22. 22. [for such new skills] NEW METHODS/TOOLSfew methods/tools developed to orientate systemdesign towards sustainable solutions: MEPSS, MEthodology Design4Sustainability Product-Service for Product Service Step by step approach System Design for System development [UNEP funded project] Sustainability [EU funded project] [EU – asia link] METHOD DESIGN TOOLS St o r y b o a r SDO po r t f o l i B d IOffering diagram l k it nt e r a c t oo o d ia g r a m l t io n SDO u St o ro o l k it t abl e t y boar d Offering diagram Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  23. 23. MSDS PHASES/PROCESSESMETHODS/TOOLS BY LeNS: STRATEGIC ANALYSISMETHOD FOR SYSTEM ANALYSIS OF THE PROJECT PROMOTERSDESIGN FOR ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF THE REFERENCE STRUCTURESUSTAINABILITY (MSDS) ANALYSIS OF BEST PRACTICES DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES EXPLORING OPPORTUNITIES IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS SYSTEM CONCEPT DESIGN VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT ENV., SOC. & ECON. CHECK SYSTEM DESIGN (AND ENGIN.) SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) ENV., SOC. & ECON. CHECKSDO toolkit:socioethical system design orientation COMMUNICATIONon-line use, free access:www.sdo-lens.polomi.itfree download open: www.lens.polimi.it > tools DOCUMENTS EDITING Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  24. 24. DESIGNING S.PSS DIFFUSION Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  25. 25. SUSTAINABLE PSS ARE NOT SO DIFFUSED!BEING RADICAL INNOVATIONS THEIR IMPLEMENTATIONAND DIFFUSION OFTEN FACE SEVERAL BARRIERS IMPLEMENTEDDESIGN of IMPLEMENTATIONSUSTAINABLE AND DIFFUSED AND DIFFUSIONPSS SUSTAINABLE PROCESS PSS cultural shift, IMPLEMENTATION AND actual laws may not e.g. ownerless DIFFUSION BARRIERS favour sustainable PSS consumption USER SIDE REGULATORY SIDE lack of knowledge COMPANY SIDE about life cycle costs lack of design and difficulty in changing management skills the corporate culture uncertainties about cash flows Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  26. 26. WORKING HYPOTHESIS FOR A NEW DESIGN ROLE:DESIGN TRANSITION PATHS FOR THEIMPLEMENTATION/DIFFUSION OF SUSTAINABLE PSS:[built upon recent insights from Strategic Niche Management and Transition Management theories]“the design of the transitionpath to support and facilitatethe gradual incubation,experimentation, nicheintroduction and scaling-up ofthe concept itself.A path oriented by a longterm vision (the sustainablePSS concept), based on theimplementation of socio-technical experiments (to begradually reinforced andscaled up) and on a broadand dynamic network ofactors”.[Ceschin, 2011] Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  27. 27. WORKING HYPOTHESIS FOR A NEW DESIGN ROLE:DESIGN SOCIO-TECHNICAL EXPERIMENTS [Ceschin, 2011] “LAB”, “WINDOWS” AND “AGENT OF CHANGE” SOCIO-TECHNICAL EXPERIMENT COPRE COMPETITORS ES RS -undertaken in real settings, but MP SS RE /USE ET UR CUSTOMERS/ in a partially protected IT E NC USERS IV EFE RS environment (financial and/or E PR OME CUSTOMERS/ COMPANIES institutional protection) ST USERS PSS - a variety of actors is involved CU (companies, suppliers, partners, UNIVERSITIES but also users, policy makers, local administrations, governmental NGOs agencies, NGOs, etc.) - aimed at learning at many GOVERNAMENTAL INSTITUTIONS different levels (user preferences, political, regulative, cultural, social, etc.) MS, S NORATION REG UL - aimed at stimulating and influencing relevant actors to GOVERNAMENTAL support and protect the INSTITUTIONS innovations Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  28. 28. PARTNERSSYSTEM AND PILOTPROJECT DESIGN AND Politecnico diIMPLEMENTATION OF A MilanoSUSTAINABLE MOBILITY Cape PeninsulaSYSTEM FOR THE University of TechnologyTRANSPORTATION OF ShonaquipDISABLED PEOPLE INCAPE TOWN SUBURBS, BenbikesSOUTH AFRICA Philiza Abafazi BethuBASED ON MULO SUSTAINABLE pilot launch, Cape Town:MOBILITY PROJECT (Polimi- 12 October 2011DIS open source project) http://muloafrica.wordpress.com design of transition path and of socio- technical experiment detailed design of service and stakaholder pilot project inetractions implementationdetailed product design Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  29. 29. FINAL REMARKSWE DON’T HAVE TO HAVE CONCERN ANYMORE ONPRODUCT DESIGN FOR ENVIRONMENTAL SUSTAINABILITY?NO!> even designing on a system level, sustainable productsneed to be designed afterwardsDESIGNING ON A SYSTEM LEVEL TAKE US FAR FROM THECORE OF DESIGN?NO!> designing for the (unit of) “satisfaction” it is to go at thedeeper rooth of the design, settling the innovation at thelevel of the behavioral patterns (more sustainable andsatisfactory) Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

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