Quividi general presentation_-_jan_2012

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Satış noktaları hepimiz için önemli noktalardır. Tüketicinin zaman harcadığı, rekabetin olmadığı bu ortamda ziyaretçi profilinin doğru analiz edilmesi önemlidir.

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Quividi general presentation_-_jan_2012

  1. 1. Getting to know your visitors and your audience with Quividi January 2012
  2. 2. The challenge <ul><li>Understand trends and patterns in the behavior of visitors of public places </li></ul><ul><li>How many people come in on an average day? What’s the peak hour? Where are the hot zones? </li></ul><ul><li>What’s the percentage of visitors watching my media? For how long? What best attracts their attention? </li></ul><ul><li>How does the profile of visitors evolve over time? Do people behave differently depending on their gender and age? </li></ul><ul><li>How do the various locations compare one another? And to global benchmarks? </li></ul>
  3. 3. The method <ul><li>Anonymous Video Analytics </li></ul><ul><li>Small video sensors placed next by points of interest or above key zones </li></ul><ul><li>+ accurate image processing algorithms which detect, track and classify faces & bodies </li></ul><ul><li>Real time </li></ul><ul><li>Un-biased </li></ul><ul><li>Exhaustive </li></ul><ul><li>Standardized </li></ul><ul><li>No image, no personal data saved </li></ul>
  4. 4. The metrics <ul><li>A rich dataset to analyze behaviors </li></ul><ul><li>Nb of Opportunities To See </li></ul><ul><li>Nb of real viewers </li></ul><ul><li>Nb of gazes </li></ul><ul><li>Average / Total Attention (gaze) time </li></ul><ul><li>Average / Total Dwell (presence) time </li></ul><ul><li>Gender (male / female) of each viewer </li></ul><ul><li>Age class (0-15 / 15-35 / 35-65 / 65+) </li></ul><ul><li>AUA (new industry trading currency) </li></ul><ul><li>Entries / Exits (when used with ceiling sensors) </li></ul>
  5. 5. The Quividi solution <ul><li>A versatile range of probes . </li></ul><ul><li>Software to embed on existing machines </li></ul><ul><ul><li>Windows or Linux </li></ul></ul><ul><ul><li>To be used with most camera models </li></ul></ul><ul><ul><li>Low CPU toll </li></ul></ul><ul><ul><li>Invisible operation </li></ul></ul><ul><li>VidiCube </li></ul><ul><ul><li>Turnkey, industrial device </li></ul></ul><ul><ul><li>No need for Internet connection </li></ul></ul><ul><ul><li>Working as audience meter or people counter </li></ul></ul>
  6. 6. Real-time results <ul><li>The secure access to your data </li></ul><ul><li>Automated, regular uploads into a mutualized datacenter </li></ul><ul><ul><li>Manual data collection also possible </li></ul></ul><ul><li>Alerts raised on abnormal behavior </li></ul><ul><ul><li>e.g. disconnected camera, low traffic levels </li></ul></ul><ul><li>Private, customizable dashboards </li></ul><ul><ul><li>Easily adapted to various stakeholders </li></ul></ul><ul><li>Data also available to your 3 rd party applications for live content adaptation </li></ul>
  7. 7. In-depth reports <ul><li>Answers and insight in regular or one-off reports </li></ul><ul><li>KPIs (totals, averages, ratios…) </li></ul><ul><li>Comparisons across time, locations, sites and demographic groups </li></ul><ul><li>Patterns (average day, average week, longer term trends) </li></ul><ul><li>Correlations with 3rd party data </li></ul><ul><ul><li>Eg EPOS data, playlists… </li></ul></ul><ul><li>Benchmarking with similar installations </li></ul><ul><li>Delivered with your own branding </li></ul>
  8. 8. Why Quividi? <ul><li>The leader in out of home audience measurement solutions </li></ul><ul><li>Accurate and mature product range </li></ul><ul><li>Unmatched customer service and partner network </li></ul><ul><li>Insight gained with 170 end-customers across 35 countries (as of Jan 2012) </li></ul>
  9. 9. www.quividi.com

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