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Why Your Business Should Use SMS Mobile Marketing

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Why Your Business Should Use SMS Mobile Marketing to Reach Customers and Increase Sales

Published in: Technology, Business
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Why Your Business Should Use SMS Mobile Marketing

  1. 1. www.losangeleswebstrategies.com
  2. 2. Never ignored. www.losangeleswebstrategies.com
  3. 3. 1. Relevance • 87% of Americans have mobile phones • 73% say it’s their no. 1 most-used technology device • 25% of all U.S. households have ditched their landlines!
  4. 4. 2. Open Rates (ZOMG!) • 97% of all SMS marketing texts are opened by recipients • 95–98% of text messages are read within minutes of receipt www.losangeleswebstrategies.com
  5. 5. 3. SMS Is Fresh • Other channels (email, print) are saturated and overrun with junk mail and spam • SMS is still a fresh, untapped resource www.losangeleswebstrategies.com
  6. 6. 4, 5. SMS Is Affordable & Easy • Every day there’s a cool new tool on the market that makes it even easier to send SMS campaigns • As more vendors get in on the action, costs continue to drop—which is great for you!
  7. 7. 6. Appointment Reminders SMS reminders can reduce no-shows by 50% or more—which means you can … Save a TON of money—and put it back into your business (or into your pocket)
  8. 8. 7. Build Lasting Relationships 33% of email addresses change on a yearly basis, but … People are keeping their cell phone number for LIFE www.losangeleswebstrategies.com
  9. 9. ―Think about the value of a phone number; it’s like having your customer’s IP address.‖ – Jared Reitzin, MobileStorm
  10. 10. 8. Coupons Mobile coupons are 10x more likely to be redeemed than traditional coupons -Borrell Associates 2010
  11. 11. 9. You Can Track It • Opt-in population • New subscribers • Quit rate/opt-outs • Response rate • Conversion/sales rate www.losangeleswebstrategies.com
  12. 12. 10. High Deliverability • There are virtually no delivery issues with SMS • If you send it, they will get it, and right to their pocket (next to their wallet) • SMS is the ―certified mail‖ of digital communications www.losangeleswebstrategies.com
  13. 13. 11. Voting and Contests • Fun and engaging way for consumers to interact with your brand • Examples: American Idol, Mini Cooper
  14. 14. 12. Keyword / Short Code Campaigns • ―Text JENNY right now to 867530(9) for a free iTunes gift card …‖ • ―Text SPINE to 555121 for a free spinal alignment consultation‖
  15. 15. 13. Mobile Greetings • Raise awareness, build customer loyalty, stay top of mind! • Send birthday cards or special announcements for your patients, clients, or customers
  16. 16. 14. Geo-targeting Automatically send text coupons when people are shopping in the vicinity of your businesses www.losangeleswebstrategies.com
  17. 17. 15. Automation • ―Set it and forget it‖
  18. 18. FAQs
  19. 19. Is text message marketing even legal? www.losangeleswebstrategies.com
  20. 20. Do I need text message marketing software?
  21. 21. How do I not come across as spammy?
  22. 22. How frequently can I send messages? www.losangeleswebstrategies.com
  23. 23. What else do I need to know to be successful?
  24. 24. A Proven Formula • SMB + SMS = ROIx (zOMG) • NOW’s the time to get involved • We can help you take advantage of SMS marketing! • Just get in touch with us for next steps www.losangeleswebstrategies.com
  25. 25. Questions?
  26. 26. We’d love to help. • Just get in touch! www.losangeleswebstrategies.com (213) 607-9100

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