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Education Marketing STOP Selling and Start Teaching

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STOP Selling and Start TEACHING! Why the Best Marketing Doesn’t Look Like Marketing

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Education Marketing STOP Selling and Start Teaching

  1. 1. How to Use Educational Content to Attract New Customers STOP Selling and Start TEACHING! Why the Best Marketing Doesn’t Look Like Marketing at All Your presentation will begin shortly… www.losangeleswebstrategies.com
  2. 2. How to Use Educational Content to Attract New Customers STOP Selling and Start TEACHING! Why the Best Marketing Doesn’t Look Like Marketing at All www.losangeleswebstrategies.com
  3. 3. Agenda I. Why teaching works as a marketing strategy for small business II. 8 smart ways to use educational marketing to attract new customers III. General guidelines for creating educational content that rocks 3 www.losangeleswebstrategies.com
  4. 4. WHY TEACHING WORKS AS A MARKETING STRATEGY FOR SMALL BUSINESS 4 act one www.losangeleswebstrategies.com
  5. 5. Positioning credibility and authority positions your biz as an expert resource that 5
  6. 6. Permission get permission to eventually promote your Products and 6
  7. 7. Persuasion Credibility + permission = more sales ATTRACT MORE BUYERS | BUY FASTER AND MORE OFTEN | HIGHER PRICES 7
  8. 8. Proliferation Your “students” become promoters Good educational content gets shared 8
  9. 9. Partnerships Make a name opens the door for partnership opportunities 9www.losangeleswebstrategies.com
  10. 10. The Payoff – Bottom Line Benfits + wider reach + Better reputation + Repeat business + More referrals 10
  11. 11. 8 SMART WAYS YOU CAN USE EDUCATIONAL MARKETING TO ATTRACT NEW CUSTOMERS 11 Act two
  12. 12. Tactic #1: Infographics + Our brain are visual + images get more facebook shares and Likes 12
  13. 13. Easier than you think 13 All You need is powerpoint…. ….But Your Competitors Don’t Know That
  14. 14. Best practices 14www.losangeleswebstrategies.com
  15. 15. Tactic #2: Webinars & live presentations + Caters to different learning styles + shows your personality + explain complex concepts 15www.losangeleswebstrategies.com
  16. 16. Examples 16 What you’re watching right now! Lunch & Learns [live events] Evening Webinars [for busy professionals]
  17. 17. Best practices 17www.losangeleswebstrategies.com
  18. 18. Tactic #3: Blogging & article marketing + 55% more visitors + 97% more inbound links (better SEO!) 18www.losangeleswebstrategies.com
  19. 19. Examples 19 HUGE PAYOFF: POOL INSTALLATION COMPANY OWNER REPORTS EARNING NEARLY $2 MILLION FROM ONE ARTICLE ALONE! SOURCE: NYTIMES www.losangeleswebstrategies.com
  20. 20. Best practices 20
  21. 21. Tactic #4: Social media + Aggregate existing content + “Piggyback” off existing audience + share in multiple social networks 21www.losangeleswebstrategies.com
  22. 22. Examples 22 LinkedIn groups [connect with others in your industry] Quora [Instant credibility by answering questions] Pinterest [engage your audience using
  23. 23. Best practices 23www.losangeleswebstrategies.com
  24. 24. Tactic #5: Video marketing + 85% more likely to purchase product + 50x better chance of ranking on Page One + 22% of small businesses will do it in next 12 months 24www.losangeleswebstrategies.com
  25. 25. Examples 25 EDUCATIONAL/H OW-TO [ESTABLISH TRUST ENTERTAINM ENT [CONVERT PERSONALIT Y [CONNECT TO
  26. 26. Best practices 26
  27. 27. Tactic #6: Podcasting + More smartphones = larger audience + Simpler than video (easy to get started] + separate yourself 27
  28. 28. Examples 28 Tutorials/How-to [ESTABLISH TRUST AND CREDIBILITY] interviews [give your audience who Q&A [answer your customer’s
  29. 29. Best practices 29www.losangeleswebstrategies.com
  30. 30. Tactic #7: Publishing a “shook” (short book) + Instant credibility by Being a Published author + hard to ignore printed book (vs. email, pdfs, etc.] 30
  31. 31. Best practices 31www.losangeleswebstrategies.com
  32. 32. Pro Tip! add a personalized, handwritten note whenever you give the book to anybody
  33. 33. Tactic #8: Monthly e-newsletters + $1 spent on email marketing turns into $40 revenue + 77% of small business owners report email 33www.losangeleswebstrategies.com
  34. 34. Examples Kayak.com: gets you excited about the idea of traveling (and not just promoting their travel specials]
  35. 35. Best practices 35www.losangeleswebstrategies.com
  36. 36. GENERAL GUIDELINES FOR CREATING EDUCATIONAL CONTENT THAT ROCKS 36 Act three
  37. 37. General guidelines for educational content + Play to your strengths + Show your personality – be real + Survey to find out what people want + Focus on high-value content + develop an editorial calendar + Start simple – aggregate external content (Before creating your own) 37
  38. 38. Take action and reap the rewards 38 + Wider reach + better reputation + repeat business + more referrals + Happy customers www.losangeleswebstrategies.com
  39. 39. Questions? 39 We’re here to help – Get in touch!
  40. 40. We’d love to help. • Just get in touch! www.losangeleswebstrategies.com (213) 607-9100

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